"This Strange Effect" is a song written by Ray Davies of The Kinks, and released first by Dave Berry in July 1965. The single was released in the United States in September 1965. It reached No.1 in the Netherlands, but peaked at No.37 on the UK Singles Chart. A

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recording was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on ''BBC Sessions 1964-1977''.

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the track for his 1992 album ''Stuff''. This version can also be found on ''A Stone Alone: The Solo Anthology 1974-2002''. Belgian band, Hooverphonic, covered the song in 1998 for their album, ''

Blue Wonder Power Milk ''Blue Wonder Power Milk'' is the second studio album by the Belgian band Hooverphonic, released on 11 May 1998 by Columbia Records. It is the band's first album with lead singer Geike Arnaert. "Club Montepulciano", "This Strange Effect", " Eden ...

''. Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the

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. Another cover was recorded in 2006 by Finnish band The Others, aka 22PP, for their album ''Monochromeset''. A remixed Hooverphonic version of the song also appears on the 1999 Thievery Corporation

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, ''Abductions and Reconstructions''. Squeeze covered the song on the deluxe edition of their 2015 album, '' Cradle to the Grave. In 2009, Northern Irish pop punk/new wave band, The Undertones covered "This Strange Effect" for Onder Invloed, a project by Dutch journalist Matthijs van der Ven, which showcases various musicians from all over the world covering their favourite songs. Steve Wynn also covered the track. In 2017, Apple began running television advertising for the iPhone featuring the cover version of this song performed by The Shacks. A cover version performed by

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appeared in the third series of Killing Eve.

References

1965 singles 1998 singles Dave Berry (musician) songs The Kinks songs Dutch Top 40 number-one singles Songs written by Ray Davies Hooverphonic songs 1965 songs Song recordings produced by Mike Smith (British record producer) {{1960s-single-stub