Thirteen Lune is an

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

beauty website launched in 2020 and based in

West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. History Most historical writings about West Hollywood be ...

History

Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré. The company initially launched with 13 brands. By the end of 2021 the company carried 100 brands. In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores. In January 2021, Thirteen Lune raised $1 million from

Sean Combs Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, New York, Mount Ve ...

Gwyneth Paltrow Gwyneth Kate Paltrow ( ; born September 27, 1972) is an American actress and businesswoman. The daughter of filmmaker Bruce Paltrow and actress Blythe Danner, she established herself as a leading lady appearing in mainly mid-budget and perio ...

Naomi Watts Naomi Ellen Watts (born 28 September 1968) is a British actress. Known for her work predominantly in independent films with dark or tragic themes, she has received various accolades, including nominations for two Academy Awards, a Primetime ...

, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant, Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic). In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures and

Gaingels Gaingels is an American venture capital firm headquartered in Burlington, Vermont. The firm focuses on investing in companies with diverse and underrepresented (including LGBTQIA+) leadership as well as progressive social values. Background ...

. In September 2022,

JCPenney Penney OpCo LLC , Trade name, doing business as JCPenney (colloquially Penney's and abbreviated JCP) is an American department store chain store, chain with 649 stores across 49 U.S. states and Puerto Rico. It is managed as part of the Catalys ...

announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with

Sephora Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail color, beauty t ...

. In addition to offering 65

BIPOC The term "person of color" (: people of color or persons of color; abbreviated POC) is used to describe any person who is not considered "white". In its current meaning, the term originated in, and is associated with, the United States. From th ...

-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs.

Products

Thirteen Lune is a

direct-to-consumer Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transa ...

company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies. Their products are primarily targeted at under-represented people of color. The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty."

References

External links

* Online companies of the United States Makeup Skin care brands Hair care products American companies established in 2020 {{Commerce-website-stub