Thinx is a

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

–based company that makes feminine hygiene products. The company has three brands: Thinx, Speax, and (BTWN). Thinx is underwear that can be worn during

menstruation Menstruation (also known as a period, among other colloquial terms) is the regular discharge of blood and mucosal tissue from the inner lining of the uterus through the vagina. The menstrual cycle is characterized by the rise and fall of ...

as a substitute or a supplement to traditional

feminine hygiene products Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Products that are used during menstruation may also be called menstrual hygiene produc ...

. Speax is underwear that can be worn for light and moderate

incontinence Incontinence or Incontinent may refer to: * Fecal incontinence, the involuntary excretion of bowel contents * Urinary incontinence, the involuntary excretion of urine * Lack of moderation or self-control, especially related to sexual desire - see ...

. (BTWN) is a spinoff of the Thinx collection designed for adolescents dealing with menstruation.

History

Thinx was founded in 2011 by Antonia Saint Dunbar, Miki Agrawal, and Radha Agrawal. In 2018, Thinx released a new line called (BTWN), which offers period underwear for teens and

tween Preadolescence is a stage of human development following middle childhood and preceding adolescence.New Oxford American Dictionary. 2nd Edition. 2005. Oxford University Press. It commonly ends with the beginning of puberty. Preadolescence is ...

s. In June 2019, Thinx released Thinx Air, a quick-drying version of its underwear. As of 2021, Thinx has released its first activewear collection, which includes leggings, cycle shorts, training shorts, and leotards that are available in multiple colors. The four-piece collection functions like other Thinx underwear, but the gusset design is longer and shaped differently to accommodate active lifestyles. In 2019, Kimberly Clark made a minority investment in Thinx, and in February 2022, it acquired a majority stake in the company. In May 2022, Maria Molland stepped down as CEO, and the company appointed Meghan Davis as its new CEO.

Products

Thinx underwear comes in a range of styles from boyshorts to thongs and includes two patented technologies. One is to absorb different amounts of blood, and the other absorbs different amounts of urine. The underwear is antimicrobial, moisture-wicking, absorbent, and leak resistant. In 2019, Thinx launched Thinx Super, which is a double-absorbency product that holds up to four tampons' worth of flow.

Marketing

Thinx has earned a reputation for its controversial ads. In October 2015, Outfront Media rejected Thinx's subway advertisements due to the fact that the ads used the word "period" and included suggestive visuals of food. Following a social media outcry, the ads were finally allowed to be shown. In 2016, Thinx received attention for featuring trans male models in its ads for period underwear. In November 2016, Thinx launched an ad referencing the Donald Trump Access Hollywood tape. The San Francisco subway banned the ads due to the use of the word "pussy". In November 2017, they created a "PMS truck," a truck visiting three cities, allowing visitors to step inside to shop for Thinx products and talk with brand representatives regarding period health. In 2019, Thinx rolled out a national ad campaign featuring a young boy getting his first period with the tagline: ‘What if we all had periods?” and subsequent campaigns focused on reducing period stigma by showcasing men. These ads were banned by several TV networks including CBS for being “too graphic.”

Reception

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'' named Thinx

period panties Period underwear (also known as menstrual underwear or period panties) are absorbent clothing designed to be worn during menstruation. Overview The market for period underwear has developed as a response to consumer preference moving away from ...

as one of the best inventions of 2015. ''

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'' named Thinx one of the most innovative companies of 2017, pointing to founder Agrawal's promotional campaigns and her application of "high-tech merchandise, considered design, and a rule-breaking philosophy" to launches of new products. In 2019 Thinx leaders signed a letter condemning the abortion bans being put into place across the country.

References

External links