Thinkspot is an online
social networking service
A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, ac ...
started by
Jordan Peterson
Jordan Bernt Peterson (born 12 June 1962) is a Canadian media personality, clinical psychologist, author, and professor emeritus at the University of Toronto. He began to receive widespread attention as a public intellectual in the late 2010s ...
following the banning of several content producers from the membership platform
Patreon
Patreon (, ) is a membership platform that provides business tools for content creators to run a subscription service. It helps creators and artists earn a monthly income by providing rewards and perks to their subscribers. Patreon charges a com ...
. Peterson and
Dave Rubin
David Joshua Rubin (born in June 1976) is an American conservative political commentator and YouTuber. He is the creator and host of '' The Rubin Report'', a political talk show on YouTube and on the network BlazeTV. Launched in 2013, his show ...
conceived of the site together as a platform centered on
free speech
Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The right to freedom of expression has been recogn ...
. Currently in public beta release, it has received mostly negative reviews from media critics.
History
In December 2018,
Carl Benjamin
Carl Benjamin (born 1979), also known by his online pseudonym Sargon of Akkad, is a British far-right anti-feminist YouTuber and political commentator. A former member of the Eurosceptic right-wing UK Independence Party (UKIP), he was one of ...
—an
anti-feminist YouTuber
A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006.
Influence
Influe ...
known as "Sargon of Akkad"—was suspended by the membership platform
Patreon
Patreon (, ) is a membership platform that provides business tools for content creators to run a subscription service. It helps creators and artists earn a monthly income by providing rewards and perks to their subscribers. Patreon charges a com ...
, a website on which internet creators can receive money from fans who subscribe to their feed for a regular fee. Benjamin was later banned from the service, which reported that he used "racial and homophobic slurs to degrade another individual".
This led Canadian clinical psychologist
Jordan Peterson
Jordan Bernt Peterson (born 12 June 1962) is a Canadian media personality, clinical psychologist, author, and professor emeritus at the University of Toronto. He began to receive widespread attention as a public intellectual in the late 2010s ...
and conservative political commentator
Dave Rubin
David Joshua Rubin (born in June 1976) is an American conservative political commentator and YouTuber. He is the creator and host of '' The Rubin Report'', a political talk show on YouTube and on the network BlazeTV. Launched in 2013, his show ...
to announce the founding of Thinkspot. Shortly after Benjamin was banned, Peterson announced his intent to create what they called a "free speech platform", hoping it would be launched by Christmas.
Prior to leaving Patreon, Peterson was receiving donations of $30,000 a month through the website.
By July 2019, an expected release date of August was announced.
By the end of July, a beta test for the site was underway in which users and content creators could access the site. The first small collection of content creators included Dave Rubin, Carl Benjamin,
James Altucher
James Altucher (born January 22, 1968) is an American hedge-fund manager, author, podcaster and entrepreneur who has founded or cofounded over 20 companies. He has published 20 books and is a contributor to publications including ''The Financial ...
, retired U.S. Navy SEAL
Jocko Willink
John Gretton "Jocko" Willink (born September 8, 1971) is an American author, podcaster, and retired United States Navy officer who served in the Navy SEALs and is a former member of SEAL Team 3.
Willink's military service includes combat actio ...
and science writer
Michael Shermer
Michael Brant Shermer (born September 8, 1954) is an American science writer, historian of science, executive director of The Skeptics Society, and founding publisher of '' Skeptic'' magazine, a publication focused on investigating pseudoscientif ...
. On the user side, beta-testers were allowed on the platform in limited numbers, and a wait list was developed to allow additional users.
An article by
Gizmodo
''Gizmodo'' ( ) is a design, technology, science and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton, and runs on the Kinja platform. ''Gizmodo'' also includes the subsite '' io9'', w ...
from December 2019, still during the beta phase, estimated that a few thousand users were allowed on the platform.
By May 2021, the platform had not developed a significant following, according to Karim Zidan of the
SPLC
The Southern Poverty Law Center (SPLC) is an American 501(c)(3) nonprofit legal advocacy organization specializing in civil rights and public interest litigation. Based in Montgomery, Alabama, it is known for its legal cases against white su ...
.
Product details
Thinkspot is billed as a "free speech alternative" to Patreon with additional hosting functionality for leader- and
user-generated content
User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion ...
.
Peterson said that the site would only remove content or ban users if required by court, in service of the free-speech goal.
To counterbalance the possibility for abuse, he says that a minimum word count on posts should mean that simple
trolling
In slang, a troll is a person who posts or makes inflammatory, insincere, digressive, extraneous, or off-topic messages online (such as in social media, a newsgroup, a forum, a chat room, a online video game), or in real life, with the ...
is rendered more difficult.
In addition, voting on comments is used. Comments that fall below a 20% approval rating are submitted for review to the site's moderators, wherein confirmed "spam" comments are hidden behind a label noting the comment's spam status and "click to view comment" button.
The product allows a wide variety of interaction options, including feeds, forums, comments, a "discourse button", and reference annotations similar to those of the website
Genius
Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for future works, establishes better methods of operation, or remains outside the capabilit ...
. Though
emoji
An emoji ( ; plural emoji or emojis) is a pictogram, logogram, ideogram or smiley embedded in text and used in electronic messages and web pages. The primary function of emoji is to fill in emotional cues otherwise missing from typed convers ...
reactions are part of the website's functionality, an FAQ on the website reports that they "do not allow the use of emojis".
Meme
A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
s and profile pictures are prohibited.
Payments and funding
Access to Thinkspot is free, while the ability to contribute media requires a subscription fee of $2.50 per month, and the service has different levels of access plans. There exists a lower-tier plan which only allows access to content, while a higher-fee plan allows "contributor" capabilities. In addition, paywalled content exists on the site, such as premium subscription items for individual contributors. For instance, access to Peterson's premium materials cost $240 per year, as of December 2019.
Reception
The site's beta version received largely negative critical reception. John Semley of ''
The Guardian
''The Guardian'' is a British daily newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide ...
'' wrote that the website "feels very much like a pay-to-play Jordan Peterson fan site".
Brian Feldman of ''
Intelligencer
Intelligencer is an archaic word for a person who gathers intelligence, like a spy or secret agent. The term may refer to:
Newspapers
* '' Daily Intelligencer (disambiguation)'', multiple papers
* '' Edwardsville Intelligencer'' (1862–presen ...
'' criticized Peterson for the website's mechanic of hiding comments which receive downvotes, calling it "ironic given the professor's stance as a free-speech absolutist".
Tom McKay of ''
Gizmodo
''Gizmodo'' ( ) is a design, technology, science and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton, and runs on the Kinja platform. ''Gizmodo'' also includes the subsite '' io9'', w ...
'' found the website's design "headache-inducing". McKay reported being charged for subscription immediately despite the displayed message saying that the billing cycle would not start until January 1, 2020.
Semley, Matthew Kassel of ''
The Forward
''The Forward'' ( yi, פֿאָרווערטס, Forverts), formerly known as ''The Jewish Daily Forward'', is an American news media organization for a Jewish American audience. Founded in 1897 as a Yiddish-language daily socialist newspaper, ...
'', Benjamin Goggin of ''Business Insider'', and Ignacio Martinez of ''The Daily Dot'' express concern at the interest by
white nationalists
White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara. ''Hate Crimes''. Greenwoo ...
and other extremists in the site, noting parallels to other 'free speech'-oriented platforms such as
Gab that became used almost exclusively by such demographics.
References
External links
*
{{Online social networking
Online companies of the United States
American social networking websites