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Thinkspot is an online
social networking service A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interest ...
started by
Jordan Peterson Jordan Bernt Peterson (born 12 June 1962) is a Canadian psychologist, author, and media commentator. He received widespread attention in the late 2010s for his views on cultural and political issues. Often described as Conservatism, conservativ ...
following the banning of several content producers from the membership platform
Patreon Patreon (, ) is a monetization platform operated by Patreon, Inc., that provides business tools for content creators to run a subscription service and sell digital products. It helps artists and other creators earn a recurring income by provid ...
. Peterson and
Dave Rubin David Joshua Rubin (born June 26, 1976) is an American conservative political commentator. He is the creator and host of ''The Rubin Report'', a political talk show on YouTube and on the network BlazeTV. Launched in 2013, his show was origina ...
conceived of the site together as a platform centered on
free speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The right to freedom of expression has been recognise ...
. Currently in public beta release, it has received mostly negative reviews from media critics.


History

In December 2018,
Carl Benjamin Carl Charles Benjamin (born September 1979), also known by his online pseudonym Sargon of Akkad, is a British right-wing YouTuber and political commentator. A former member of the Eurosceptic UK Independence Party (UKIP), he was one of its uns ...
—an anti-feminist
YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
known as "Sargon of Akkad"—was suspended by the membership platform
Patreon Patreon (, ) is a monetization platform operated by Patreon, Inc., that provides business tools for content creators to run a subscription service and sell digital products. It helps artists and other creators earn a recurring income by provid ...
, a website on which internet creators can receive money from fans who subscribe to their feed for a regular fee. Benjamin was later banned from the service, which reported that he used "racial and homophobic slurs to degrade another individual". This led Canadian clinical psychologist
Jordan Peterson Jordan Bernt Peterson (born 12 June 1962) is a Canadian psychologist, author, and media commentator. He received widespread attention in the late 2010s for his views on cultural and political issues. Often described as Conservatism, conservativ ...
and conservative political commentator
Dave Rubin David Joshua Rubin (born June 26, 1976) is an American conservative political commentator. He is the creator and host of ''The Rubin Report'', a political talk show on YouTube and on the network BlazeTV. Launched in 2013, his show was origina ...
to announce the founding of Thinkspot. Shortly after Benjamin was banned, Peterson announced his intent to create what they called a "free speech platform", hoping it would be launched by Christmas. Prior to leaving Patreon, Peterson was receiving donations of $30,000 a month through the website. By July 2019, an expected release date of August was announced. By the end of July, a beta test for the site was underway in which users and content creators could access the site. The first small collection of content creators included Dave Rubin, Carl Benjamin,
James Altucher James Altucher (born January 22, 1968) is an American hedge-fund manager, author, podcaster and entrepreneur who has founded or cofounded over 20 companies. He has published 20 books and is a contributor to publications including ''The Financi ...
, retired U.S. Navy SEAL Jocko Willink and science writer
Michael Shermer Michael Brant Shermer (born September 8, 1954) is an American science writer, historian of science, executive director of The Skeptics Society, and founding publisher of '' Skeptic'' magazine, a publication focused on investigating pseudoscientif ...
. On the user side, beta-testers were allowed on the platform in limited numbers, and a wait list was developed to allow additional users. An article by
Gizmodo ''Gizmodo'' () is a design, technology, science, and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton. ''Gizmodo'' also includes the sub-blogs ''io9'' and ''Earther'', which focus on pop ...
from December 2019, still during the beta phase, estimated that a few thousand users were allowed on the platform. By May 2021, the platform had not developed a significant following, according to Karim Zidan of the SPLC.


Product details

Thinkspot is billed as a "free speech alternative" to Patreon with additional hosting functionality for leader- and
user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...
. Peterson said that the site would only remove content or ban users if required by court, in service of the free-speech goal. To counterbalance the possibility for abuse, he says that a minimum word count on posts should mean that simple
trolling In slang, a troll is a person who posts deliberately offensive or provocative messages online (such as in social media, a newsgroup, a internet forum, forum, a chat room, an Multiplayer video game, online video game) or who performs similar be ...
is rendered more difficult. In addition, voting on comments is used. Comments that fall below a 20% approval rating are submitted for review to the site's moderators, wherein confirmed "spam" comments are hidden behind a label noting the comment's spam status and "click to view comment" button. The product allows a wide variety of interaction options, including feeds, forums, comments, a "discourse button", and reference annotations similar to those of the website
Genius Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for the future, establishes better methods of operation, or remains outside the capabiliti ...
. Though
emoji An emoji ( ; plural emoji or emojis; , ) is a pictogram, logogram, ideogram, or smiley embedded in text and used in electronic messages and web pages. The primary function of modern emoji is to fill in emotional cues otherwise missing from type ...
reactions are part of the website's functionality, an FAQ on the website reports that they "do not allow the use of emojis".
Meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...
s and profile pictures are prohibited.


Payments and funding

Access to Thinkspot is free, while the ability to contribute media requires a subscription fee of $2.50 per month, and the service has different levels of access plans. There exists a lower-tier plan which only allows access to content, while a higher-fee plan allows "contributor" capabilities. In addition, paywalled content exists on the site, such as premium subscription items for individual contributors. For instance, access to Peterson's premium materials cost $240 per year, as of December 2019.


Reception

The site's beta version received largely negative critical reception. John Semley of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' wrote that the website "feels very much like a pay-to-play Jordan Peterson fan site". Brian Feldman of '' Intelligencer'' criticized Peterson for the website's mechanic of hiding comments which receive downvotes, calling it "ironic given the professor's stance as a free-speech absolutist". Tom McKay of ''
Gizmodo ''Gizmodo'' () is a design, technology, science, and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton. ''Gizmodo'' also includes the sub-blogs ''io9'' and ''Earther'', which focus on pop ...
'' found the website's design "headache-inducing". McKay reported being charged for subscription immediately despite the displayed message saying that the billing cycle would not start until January 1, 2020. Semley, Matthew Kassel of ''
The Forward ''The Forward'' (), formerly known as ''The Jewish Daily Forward'', is an American news media organization for a Jewish American audience. Founded in 1897 as a Yiddish-language daily socialist newspaper, ''The New York Times'' reported that Set ...
'', Benjamin Goggin of ''
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
'', and Ignacio Martinez of ''
The Daily Dot ''The Daily Dot'' is a digital media company covering the culture of the Internet and the World Wide Web. It was founded by Nicholas White in 2011, and is headquartered in Austin, Texas. The site, conceived as the Internet's "hometown newsp ...
'' express concern at the interest by
white nationalists White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wav ...
and other extremists in the site, noting parallels to other "free speech"-oriented platforms such as Gab that became used almost exclusively by such demographics.


References


External links

* {{Jordan Peterson Online companies of the United States American social networking websites