Think Of The Children
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"Think of the children" (also "What about the children?") is a cliché that evolved into a
rhetoric Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or w ...
al tactic. In the literal sense, it refers to
children's rights Children's rights or the rights of children are a subset of human rights with particular attention to the rights of special protection and care afforded to minors.
(as in discussions of
child labor Child labour is the exploitation of children through any form of work that interferes with their ability to attend regular school, or is mentally, physically, socially and morally harmful. Such exploitation is prohibited by legislation w ...
). In debate, it is a plea for pity that is used as an
appeal to emotion Appeal to emotion or ''argumentum ad passiones'' (meaning the same in Latin) is an informal fallacy characterized by the psychological manipulation, manipulation of the recipient's emotions in order to win an argument, especially in the absence of ...
, and therefore may become a logical fallacy.


History

''Art, Argument, and Advocacy'' (2002) argued that the appeal substitutes
emotion Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is ...
for
reason Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. It is associated with such characteristically human activities as philosophy, religion, scien ...
in debate. Ethicist Jack Marshall wrote in 2005 that the phrase's popularity stems from its capacity to stunt
rationality Rationality is the quality of being guided by or based on reason. In this regard, a person acts rationally if they have a good reason for what they do, or a belief is rational if it is based on strong evidence. This quality can apply to an ab ...
, particularly discourse on
moral A moral (from Latin ''morālis'') is a message that is conveyed or a lesson to be learned from a story or event. The moral may be left to the hearer, reader, or viewer to determine for themselves, or may be explicitly encapsulated in a maxim. ...
s. "Think of the children" has been invoked by
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governmen ...
proponents to shield children from perceived danger. ''Community, Space and Online Censorship'' (2009) argued that classifying children in an infantile manner, as innocents in need of protection, is a form of obsession over the concept of purity. A 2011 article in the ''Journal for Cultural Research'' observed that the phrase grew out of a moral panic. It was an exhortation in the 1964
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
film ''
Mary Poppins Mary Poppins may refer to: * Mary Poppins (character), a nanny with magical powers * Mary Poppins (franchise), based on the fictional nanny ** Mary Poppins (book series), ''Mary Poppins'' (book series), the original 1934–1988 children's fanta ...
'', when the character of Mrs. Banks pleaded with her departing nanny not to quit and to "think of the children!" The phrase was popularized as a satiric reference on the animated television program ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
'' in 1996, when character Helen Lovejoy pleaded variations of "Will someone please think of the children?" multiple times during a contentious debate by citizens of the fictional town of Springfield. In the 2012 ''
Georgia State University Law Review The ''Georgia State University Law Review'' is a law review A law review or law journal is a scholarly journal or publication that focuses on legal issues. A law review is a type of legal periodical. Law reviews are a source of research, imbedde ...
'', Charles J. Ten Brink called Lovejoy's use of "Think of the children" a successful
parody A parody is a creative work designed to imitate, comment on, and/or mock its subject by means of satire, satirical or irony, ironic imitation. Often its subject is an Originality, original work or some aspect of it (theme/content, author, style, e ...
. The appeal's subsequent use in society was often the subject of mockery. After its popularization on ''The Simpsons'', an appeal to the welfare of children has been called "Lovejoy's Law", the "Lovejoy argument", the "Mrs. Lovejoy fallacy", the "Helen Lovejoy defence", "Helen Lovejoy syndrome", the "Lovejoy Trap", and "think-of-the-children-ism". In 2018, author Nassim Nicholas Taleb, coined the term 'pedophrasty' for an argument "involving children to prop up a rationalization ... Often done with the aid of pictures".


Child advocacy

"Think of the children" has been used in its literal sense to advocate for the rights of children. Early usage during the 20th century included writings in 1914 by the
National Child Labor Committee The National Child Labor Committee (NCLC) was a private, non-profit organization in the United States that served as a leading proponent for the national child labor reform movement. Its mission was to promote "the rights, awareness, dignity, well ...
criticizing
child labor Child labour is the exploitation of children through any form of work that interferes with their ability to attend regular school, or is mentally, physically, socially and morally harmful. Such exploitation is prohibited by legislation w ...
standards in the United States.National Child Labor Committee 1914, pp. 39, 73. U.S. President
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
used the phrase in a 1999 speech to the
International Labour Organization The International Labour Organization (ILO) is a United Nations agency whose mandate is to advance social and economic justice by setting international labour standards. Founded in October 1919 under the League of Nations, it is one of the firs ...
, asking his audience to imagine a significant reduction in child labor: "Think of the children ... freed of the crushing burden of dangerous and demeaning work, given back those irreplaceable hours of childhood for learning and playing and living."Clinton 1999 The phrase's literal use extends into the 21st century, with Sara Boyce of the Children's Law Centre in
Northern Ireland Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Repub ...
drawing on it to advocate for the legal rights of the region's children.Boyce 2003 The 2008 book ''Child Labour in a Globalized World'' used the phrase to call attention to the role of
debt bondage Debt bondage, also known as debt slavery, bonded labour, or peonage, is the pledge of a person's services as security for the repayment for a debt or other obligation. Where the terms of the repayment are not clearly or reasonably stated, or whe ...
in child labor.Nesi 2008, p. 7. Sara Dillon of Suffolk University Law School used the phrase "What about the children" in her 2009 book, ''International Children's Rights'', to focus on child-labor program conditions.Dillon 2009, p. 117. Benjamin Powell used the phrase differently in his book, ''Out of Poverty: Sweatshops in the Global Economy'', writing that in the absence of child labor some youth faced
starvation Starvation is a severe deficiency in caloric energy intake, below the level needed to maintain an organism's life. It is the most extreme form of malnutrition. In humans, prolonged starvation can cause permanent organ damage and eventually, de ...
.Powell 2014, p. 5. In a 2010 book on
human rights Human rights are universally recognized Morality, moral principles or Social norm, norms that establish standards of human behavior and are often protected by both Municipal law, national and international laws. These rights are considered ...
, ''Children's Rights and Human Development'', child
psychiatrist A psychiatrist is a physician who specializes in psychiatry. Psychiatrists are physicians who evaluate patients to determine whether their symptoms are the result of a physical illness, a combination of physical and mental ailments or strictly ...
Bruce D. Perry used the phrase "think of the children" to urge clinicians to incorporate a process sensitive to developmental stages when counseling youth.Perry 2010, p. 498.


Debate tactic


Logical fallacy

In their 2002 book, ''Art, Argument, and Advocacy: Mastering Parliamentary Debate'', John Meany and Kate Shuster called the use of the phrase "Think of the children" in debate a type of logical fallacy and an
appeal to emotion Appeal to emotion or ''argumentum ad passiones'' (meaning the same in Latin) is an informal fallacy characterized by the psychological manipulation, manipulation of the recipient's emotions in order to win an argument, especially in the absence of ...
. According to the authors, a debater may use the phrase to
emotion Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is ...
ally sway members of the audience and avoid
logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the study of deductively valid inferences or logical truths. It examines how conclusions follow from premises based on the structure o ...
al discussion. They provide an example: "I know this national missile defense plan has its detractors, but won't someone ''please'' think of the children?"Meany 2002, p. 65. Their assessment was echoed by Margie Borschke in an article for the journal ''Media International Australia incorporating Culture and Policy'', with Borschke calling its use a
rhetoric Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or w ...
al tactic.Borschke 2011, p. 17. Ethicist Jack Marshall described "Think of the children!" as a tactic used in an attempt to end discussion by invoking an unanswerable argument.Marshall 2005 According to Marshall, the strategy succeeds in preventing rational debate. He called its use an unethical manner of obfuscating debate, misdirecting
empathy Empathy is generally described as the ability to take on another person's perspective, to understand, feel, and possibly share and respond to their experience. There are more (sometimes conflicting) definitions of empathy that include but are ...
towards an object which may not have been the focus of the original argument. Marshall wrote that although the phrase's use may have a positive intention, it evokes
irrationality Irrationality is cognition, thinking, talking, or acting without rationality. Irrationality often has a negative connotation, as thinking and actions that are less useful or more illogical than other more rational alternatives. The concept o ...
when repeatedly used by both sides of a debate. He concluded that the phrase can transform the observance of regulations into an ethical quandary, cautioning society to avoid using "Think of the children!" as a final argument. In his 2015 syndicated article "Think Of The Children", Michael Reagan criticized the phrase's use by politicians.Reagan 2015 According to Reagan, politicians needed to stop using children as tools when arguing for favored governmental programs. He called the tactic an illogical argument, an act of desperation by those who felt they had a weaker case with reason-based arguments. Noting that it has been used by Democrats and Republicans alike in the United States, Reagan called the tactic "obvious political BS".


Moral panic

The ''Journal for Cultural Research'' published an article in 2010 by Debra Ferreday,Ferreday 2010, pp. 409–429. which was republished in the 2011 book ''Hope and Feminist Theory''.Coleman 2011, p. 99. According to Ferreday, media use of "Won't someone think of the children!" had become common in a climate of moral panic. She suggested that the phrase was becoming so common that it could become another Godwin's law. In a 2011 article for the journal ''Post Script'', Andrew Scahill wrote about the power of children in rhetoric to create an untenable stance for an opposing viewpoint. According to Scahill, an individual arguing "for the children" makes it extremely difficult for an opponent to hold a "not for the children" position.Scahill 2011, pp. 69–81. Cassandra Wilkinson discussed the impact of "think of the children" rhetoric in a 2011 article for '' IPA Review''.Berg 2011 Wilkinson cited research by ''No Fear: Growing Up in a Risk-Averse Society'' author Tim Gill that hypersensitivity in defending children from potential harm has the adverse effect of contributing to the inability of youth to own their choices and react to dangerous situations.Wilkinson 2011 In the ''
New Statesman ''The New Statesman'' (known from 1931 to 1964 as the ''New Statesman and Nation'') is a British political and cultural news magazine published in London. Founded as a weekly review of politics and literature on 12 April 1913, it was at first c ...
'', Laurie Penny characterized the tactic as a political belief system and called it "think-of-the-children-ism". Elizabeth Bruenig wrote in a 2014 article for '' First Things'' that moralizing with the phrase was commonly seen in discussions of
sexuality Human sexuality is the way people experience and express themselves sexually. This involves biological, psychological, physical, erotic, emotional, social, or spiritual feelings and behaviors. Because it is a broad term, which has varied ...
,Bruenig 2014 attributing this to society's increasing perception of morality as a
feminine Femininity (also called womanliness) is a set of attributes, behaviors, and Gender roles, roles generally associated with women and girls. Femininity can be understood as Social construction of gender, socially constructed, and there is also s ...
domain. Bruenig also cited the labeling of NBC's refusal to broadcast a movie trailer about
abortion Abortion is the early termination of a pregnancy by removal or expulsion of an embryo or fetus. Abortions that occur without intervention are known as miscarriages or "spontaneous abortions", and occur in roughly 30–40% of all pregnan ...
as "think-of-the-children-ism". The argument is also routinely used in discussions around drug use and drug policy.


Censorship

Scott Beattie wrote in his 2009 book, ''Community, Space and Online Censorship'', that the question "Will no one think of the children?" was often raised by individuals advocating
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governmen ...
out of a concern that youth might view material deemed inappropriate.Beattie 2009, pp. 165–167. According to Beattie, youngsters were cast as potential casualties of online sexual predators to increase regulation of the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
; characterizing children as infantile evoked a concept of innocence which was a form of obsession over the concept of purity. For '' Make'' magazine, Cory Doctorow wrote in a 2011 article that "Won't someone think of the children?!" was used by irrational individuals to support arguments about the dangers to youth of the " Four Horsemen of the Infocalypse": " pirates",
terrorist Terrorism, in its broadest sense, is the use of violence against non-combatants to achieve political or ideological aims. The term is used in this regard primarily to refer to intentional violence during peacetime or in the context of war aga ...
s,
organized crime Organized crime is a category of transnational organized crime, transnational, national, or local group of centralized enterprises run to engage in illegal activity, most commonly for profit. While organized crime is generally thought of as a f ...
, and child pornographers.Doctorow 2011, p. 31. According to Doctorow, the phrase was used to stifle discussion of underlying issues and halt rational analysis. He observed its frequent use when society was determining an appropriate approach to the legal aspects of computing. In his 2013 book, ''Fervid Filmmaking'', Mike Watt discussed the history of
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governmen ...
relative to the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
's Obscene Publications Act 1959 and noted that films banned during that period became known as " video nasties". Watt called a current interpretation of such censorship the "Think of the Children" characterization.Watt 2013, p. 233. Brian M. Reed wrote in his book, ''Nobody's Business'' (also published that year), that the phrase was devoid of substance and could be replaced for comic effect with "How many kittens must die?"Reed 2013, p. 110. For ''
Reason Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. It is associated with such characteristically human activities as philosophy, religion, scien ...
'' in 2015, journalist Brendan O'Neill wrote that
Marjorie Heins Marjorie Heins (born 1946) is a First Amendment lawyer, writer and founder of the Free Expression Policy Project.Beth Saulnier"The Talking Cure" ''Cornell Alumni Magazine'', Sept./Oct. 2013. Education Heins received a B.A., with distinction, from ...
' '' Not in Front of the Children: Indecency, Censorship, and the Innocence of Youth'' cited the centuries-long use by governments of the prevention of "harm to minors" as an excuse to increase censorship and control.O'Neill 2015 According to O'Neill, the use of "Won't somebody please think of the children?" in contemporary culture had greatly increased and was a means of exerting
moral authority Moral authority is authority premised on principles, or fundamental truths, which are independent of written, or positive laws. As such, moral authority necessitates the existence of and adherence to truth. Because truth does not change the princip ...
with
emotional blackmail The term emotional blackmail was popularized by psychotherapist Susan Forward about controlling people in relationships and the theory that fear, obligation and guilt (FOG) are the transactional dynamics at play between the controller and the pe ...
.


Popularization


Film and television

According to Kathryn Laity, early use of the phrase may have stemmed from its appearance in the 1964 Walt Disney Pictures film ''
Mary Poppins Mary Poppins may refer to: * Mary Poppins (character), a nanny with magical powers * Mary Poppins (franchise), based on the fictional nanny ** Mary Poppins (book series), ''Mary Poppins'' (book series), the original 1934–1988 children's fanta ...
''.Laity 2013, pp. 118–119, 128. In an opening scene, the character of Mrs. Banks pleads with her nanny not to quit by begging her to "think of the children!". Laity wrote that the popular use of the phrase evokes strong feelings in those who object to a nanny state, pointing out the conflict in the United States between the country's conservatism (derived from the
Puritans The Puritans were English Protestants in the 16th and 17th centuries who sought to rid the Church of England of what they considered to be Roman Catholic practices, maintaining that the Church of England had not been fully reformed and should b ...
) and its desire to use sex in advertising. Before the phrase's exposure in ''The Simpsons'', most Americans first became accustomed to it during the 1980s in a charity commercial with Sally Struthers for Christian Children's Fund. At the end of the commercial Struthers pleaded with the viewers, "Won't somebody please think of the children?" It was also used in John Huston's 1982 film '' Annie'', spoken by
Eleanor Roosevelt Anna Eleanor Roosevelt ( ; October 11, 1884November 7, 1962) was an American political figure, diplomat, and activist. She was the longest-serving First Lady of the United States, first lady of the United States, during her husband Franklin D ...
as Annie sings " Tomorrow" to
Franklin D. Roosevelt Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
at the White House in order to get Oliver Warbucks' begrudging support for
New Deal The New Deal was a series of wide-reaching economic, social, and political reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1938, in response to the Great Depression in the United States, Great Depressi ...
policies he opposes. "Think of the children" was popularized largely by character Helen Lovejoy, wife of
Reverend Lovejoy The Reverend, Reverend Timothy "Tim" Lovejoy, Jr. is a recurring character in the Animated cartoon, animated television series ''The Simpsons''. He is voiced by Harry Shearer, and first appeared in the episode "The Telltale Head". Rev. Lovejo ...
, on the television program ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
''.Ten Brink 2012, p. 789.Shotwell 2012, p. 141.Keenan (April 26, 2014), p. IN2. Lovejoy (who first appeared in 1990)Groening 1997, p. 25.Martyn 2000 repeatedly exclaimed, "Think of the children!" in several episodes of the series.Sagers 2009TelevisionWeek 2008, p. 4. She first used the phrase in the episode " Much Apu About Nothing" by David X. Cohen, which aired in 1996, imploring the city mayor to keep bears from crossing the
wildland–urban interface The wildland–urban interface (WUI) is a zone of transition between wilderness (unoccupied land) and land development, land developed by human impact on the environment, human activity – an area where a built environment meets or intermingles ...
.Cohen 1996Cohen 2005Chappell 2014 Lovejoy's exhortation became increasingly overwrought with each subsequent use. ''The Simpsons'' writer Bill Oakley said in the 2005 DVD commentary on the episode that the motivation for the phrase on the show was to emphasize how "think of the children" was used in debate; irrelevant, it sidetracked discussion from the original issues. Lovejoy used variations of the phrase, including "Oh, won't somebody please think of the children"Patrick 2000, p. B5. and "What about the children",McLennan 2009, p. A15. shrieking it most often when residents of the fictional town of Springfield debated a contentious problem or argued about
politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...
Kitrosser 2011, p. 2395. and logic failed.Hunt 2014, p. 27. Lovejoy's comic use of the phrase on ''The Simpsons'' satirized its use in public discourse.


Lovejoy's Law

After the popularization of the phrase on ''The Simpsons'', its use in society was often ridiculed, and came to be referred to as "Lovejoy's Law" in internet culture as early as 2006, probably independently coined several times.Keenan (October 1, 2014), p. GT4. In the ''
Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part of Torstar's Daily News Brands (Torstar), Daily News Brands division. ...
'', journalist Edward Keenan defined "Lovejoy's Law" as a warning that the phrase is a probable diversion from a weak logical stance, writing that true empathy toward children involved rational argument rather than manipulation. In an article for
Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
's '' Sunday Independent'', Carol Hunt called the use of the phrase in political debate the "Helen Lovejoy defence" and wrote that it is also known as the "Helen Lovejoy syndrome". According to Hunt, it is often invoked in reference to hypothetical children rather than real children affected by a problem. In a ''
Georgia State University Law Review The ''Georgia State University Law Review'' is a law review A law review or law journal is a scholarly journal or publication that focuses on legal issues. A law review is a type of legal periodical. Law reviews are a source of research, imbedde ...
'' article, Michigan State University College of Law professor Charles J. Ten Brink wrote that Helen Lovejoy's signature phrase was an adept and effective
parody A parody is a creative work designed to imitate, comment on, and/or mock its subject by means of satire, satirical or irony, ironic imitation. Often its subject is an Originality, original work or some aspect of it (theme/content, author, style, e ...
. According to ''
The Canberra Times ''The Canberra Times'' is a daily newspaper in Canberra, Australia, which is published by Australian Community Media. It was founded in 1926, and has changed ownership and format several times. History ''The Canberra Times'' was launched in 1 ...
'', the phrase's 2009 use to support Internet censorship by the Department of Communications of the
government of Australia The Australian Government, also known as the Commonwealth Government or simply as the federal government, is the national Executive (government), executive government of Australia, a federalism, federal Parliamentary system, parliamentary con ...
was evocative of Helen Lovejoy. In his book, ''The Myth of Evil'', Phillip A. Cole wrote that Helen Lovejoy's plea assumed that children were pure, unadulterated potential casualties who required constant defense from danger.Cole 2006, p. 122. Cole contrasted this notion with character Bart Simpson, who prefers creating disorder to conformity and adherence to regulations. According to Cole, this exemplifies the dual perception of children by society: guileless potential prey and malevolent entities to be distrusted. Cole wrote that throughout history, the child has represented humanity's savage past and its optimistic future. Jo Johnson contributed a chapter, "Won't Somebody Think of the Children?", to the book ''Mediating Moms'', in which she analyzed the phrase's use in animated media (including ''The Simpsons'').Johnson 2012, pp. 65–66. According to Johnson, the phrase was a key example of popular cultural depictions of mothers as neurotic and filled with anxiety about moral values.


See also


Notes


References

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Further reading

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External links

* * {{Fallacies American political catchphrases Appeals to emotion Discourse analysis Political neologisms Political terminology of the United States Propaganda techniques Rhetoric Relevance fallacies Articles containing video clips Childhood