Thingbuzz is the first real-time search and
discovery shopping
Discovery shopping (also known as discovery shopping search) is a type of online shopping that emphasizes the browsing aspects of the shopping experience. Discovery shopping search offers shoppers guided queries for more personalized results. The ...
platform based on
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
information generated on
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, the
microblogging
Microblogging is a form of blogging using short posts without titles known as microposts or status updates. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the ...
service. ThingBuzz was founded in 2009 in
Benicia, California
Benicia ( , ) is a city in Solano County, California, located on the north bank of the Carquinez Strait in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. It served as the List of capitals in the United S ...
.
Thingbuzz was purchased by Nextag, the leading shopping comparison site based in
San Mateo, California
San Mateo ( ) is the most populous city in San Mateo County, California, United States, on the San Francisco Peninsula. It is part of the San Francisco Bay Area metropolitan region, and is located about south of San Francisco. San Mateo border ...
, in October 2011, for an undisclosed sum.
Description
Thingbuzz searches for things or products that people are talking about or recommending on Twitter, and presents the data in a way that is consumable and searchable. Thingbuzz also shows
crowdsourced
Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digit ...
emerging trend data, measured by the number of tweets, the credibility ranking of tweeters and time.
Things are searchable by the type of tweeter which are categorized into mom, geek, bieber fan, etc. These profile categories are extracted by a self-learning algorithm that filters through 160-character tweeter bios to find common bio categories. Thingbuzz also finds popular products from newly launched
e-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
sites, as they are tweeted by customers. Results from new small stores usually appear on Thingbuzz before they appear on traditional search engines. Tweets are scored using a proprietary scoring method to ensure that high quality tweets show up before tweets most likely to be spam.
Recognition
Thingbuzz has been described as "a great way to discover new and otherwise under-the-radar products people are talking about." Also, as "a site that collects the most original products that are on the web"
In October 2011, Thingbuzz was acquired b
Nextag a shopping comparison site for an undisclosed sum.
See also
*
Pricesearcher
References
External links
Official WebsiteOnline Trgovina
American search engines
Product searching websites
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