''Theme'' is a quarterly lifestyle magazine that focuses on contemporary creative culture. In collaboration with a guest curator, the publishers collect stories based on a theme, which allows them to provide a coherent lens onto a topic. Initially covering contemporary

Asian culture The culture of Asia encompasses the collective and diverse customs and traditions of art, architecture, music, literature, lifestyle, philosophy, food, politics and religion that have been practiced and maintained by the numerous ethnic g ...

around the world, they opened their content to expanded topics in 2009. Started by the husband and wife team, Jiae Kim and John H. Lee, in Spring 2005, it was initially published four times a year. In 2008, ''Theme'' magazine started publishing bimonthly. In 2009 they returned to a quarterly schedule. The

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

of the magazine is John H. Lee who also publishes it with Jiae Kim. In 2006 ''Theme'' won many design awards, including the Society of Publication Designers annual competition, and Print's Regional Design Competition. It has been featured in

Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...

's advertising for its CS2 line of products. ''Theme'' publishers operate a creative agency, called EMEHT. The agency provides creative services to clients like

Dickies Williamson-Dickie Mfg. Co. is an American apparel manufacturing company primarily known for its largest brand, Dickies. Williamson-Dickie Europe, originally called Clares, was founded in 1900 in Wells, Somerset, U.K. to provide the agricultural ...

, Scion, Nike and fashion brands like Tess Giberson, Doo.Ri, Diane von Fürstenberg, Inhabit, and (capsule) tradeshow. EMEHT also created the logo and branding for Brooklyn Machine Works, a cult brand in the bicycling world.

References

External links

Theme MagazineTHEME Magazine - Winners of UTNE's Independent Spirit Awards - Best Designed Magazine 2007
Bimonthly magazines published in the United States Lifestyle magazines published in the United States Quarterly magazines published in the United States Magazines established in 2005 Asian-American magazines {{lifestyle-mag-stub