''The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life'' () is a 2013 book by

economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...

John A. List John August List (born September 25, 1968) is an American economist known for his work in establishing field experiments as a tool in empirical economic analysis. Since 2016, he has served as the Kenneth C. Griffin Distinguished Service Profess ...

and

Uri Gneezy Uri Hezkia Gneezy (Hebrew language, Hebrew: אורי גניזי; born June 6, 1967) is an Israeli-American behavioral economist, known for his work on incentives. He currently holds the Epstein/Atkinson Endowed Chair in Behavioral Economics at th ...

. The book explores the underlying motivations behind common human behavior, using economics to uncover the reason behind our everyday decisions. This book aims to use

experimental economics Experimental economics is the application of experimental methods to study economic questions. Data collected in experiments are used to estimate effect size, test the validity of economic theories, and illuminate market mechanisms. Economic expe ...

in order to answer common questions in everyday life.

References

2013 books 2013 non-fiction books Economics books PublicAffairs books {{Econ-book-stub