The Ultimatum
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''The Ultimatum: Marry or Move On'' is a
dating Dating is a stage of Romance (love), romantic relationships in which individuals engage in activity together, often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the cate ...
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
series created by Chris Coelen and produced by
Kinetic Content Kinetic Content is an American television production company launched in 2010 that creates and produces content on a global scale. Led by founder and CEO Chris Coelen, Kinetic has been part of Peter Chernin's The North Road Company, since June 2 ...
that premiered on
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
on April 6, 2022. The show is hosted by
Nick Nick may refer to: People and fictional characters * Nick (given name), a list of people and fictional characters * Désirée Nick, German actress and writer Places * Nick, Hungary, a village * Nick, Warmian-Masurian Voivodeship, Poland, a ...
and
Vanessa Lachey Vanessa Joy Lachey (née Minnillo; born November 9, 1980) is an American television host, model and actress. She was named Miss Teen USA in 1998. She has been a New York–based correspondent for ''Entertainment Tonight'' and hosted ''Total Req ...
. The series has aired for three seasons. An international version ''The Ultimatum: France'' premiered in 2022. A spin-off series '' The Ultimatum: Queer Love'' premiered in 2023.


Format

''The Ultimatum'' is a self-proclaimed social experiment that wants to see how many couples will get married when presented with ultimatums. The show features couples on the verge of marriage. Each pair has eight weeks to decide whether they want to get married or split forever. Couples will later be split up as they choose new partners from the rest of the group, and then move in with them for three weeks for a trial marriage. Then they move in with their original partners for three weeks for a second trial marriage.


Contestants


Season summary


Season 1 (2022)


Season 2 (2023)


Season 3 (2024)


Episodes


Season 1 (2022)


Season 2 (2023)


Season 3 (2024)


Production


Filming

Season one of the series was filmed in various locations in
Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
. The first week the contestants spent dating each other was filmed at the Marriott Downtown Hotel in the city, while the rest of the series was filmed at the Aloft Austin Downtown Hotel. Filming started in May 2021 and lasted for eight weeks with the reunion being filmed later. Season two of the series was filmed in
Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina and the county seat of Mecklenburg County, North Carolina, Mecklenburg County. The population was 874,579 at the 2020 United ...
from September 2022 to November 2022. Season three was filmed in Downtown Phoenix, Arizona.


Release

A trailer was in the reunion episode of season two of '' Love Is Blind'' on March 4, 2022. It was advertised as "the next great social experiment" with the same creator as ''Love Is Blind''. The first season consisting of eight episodes released to Netflix on April 6, 2022, and later released the final episode along with a reunion special on April 13, a week later. The second season consisting of eight episodes released to Netflix on August 23, 2023, and later released the final episode along with a reunion special on August 30, a week later.


Reception


Viewership

Season one of the series reached number one on Netflix in television shows in the United States on April 10, 2022. ''The Ultimatum'' Season One spent four weeks in the Netflix Global Top Ten, with 43,710,000 hours watched during its first week of release, 58,470,000 during week two, 29,010,000 during week three, and 13,140,000 during week four. With a total of 144,330,000 hours watched within its first four weeks of release, ''The Ultimatum'' Season One ranked second, after only ''Love is Blind,'' as the most watched ongoing nonscripted series on Netflix in 2022, based on a tally of all hours viewed across all programs while in the Netflix Global Top Ten.


Critical response

Daniel D'Addario of
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
writes "''Love is Blind'' and ''The Ultimatum'' are the new standard-bearers for romantic reality TV." D'Addario states ''The Ultimatum'' "inverts ''Love is Blind'''s formula to great success...(creator) Coelen's series occupy a more unsettled place, one that uses the tools of reality (big organizing ideas, people attuned to the dramatic) to create stagings that look like our world." Jenny Singer from Glamour writes "''The Ultimatum'' on Netflix is even better than '' Love Is Blind''. Yes, really." Singer continues "''The Ultimatum'' feels like an actual attempt at partnership—love, sex, intimacy, friendship, caring for each other's dogs. The ending is insane, and so is the beginning, and the middle. That just makes it, oddly, realistic." Alexandra Whittington at
Collider A collider is a type of particle accelerator that brings two opposing particle beams together such that the particles collide. Compared to other particle accelerators in which the moving particles collide with a stationary matter target, collid ...
says ''"The Ultimatum: Marry Or Move On'' is Netflix's wildest reality series yet...If you like reality dating shows then you are going to love ''The Ultimatum: Marry Or Move On''." Grant Rindner of '' GQ'' stated "critical reception has been mixed." Sarah Manavis of ''
New Statesman ''The New Statesman'' (known from 1931 to 1964 as the ''New Statesman and Nation'') is a British political and cultural news magazine published in London. Founded as a weekly review of politics and literature on 12 April 1913, it was at first c ...
'' was highly critical of the show, writing, "The awfulness of marriage shows is on full display here... The premise is shoddy and unclear, especially in comparison to other dating programmes." Sophia June of ''
Nylon Nylon is a family of synthetic polymers characterised by amide linkages, typically connecting aliphatic or Polyamide#Classification, semi-aromatic groups. Nylons are generally brownish in color and can possess a soft texture, with some varieti ...
'' wrote no one from the series should get married based on the premise and "the manipulation techniques". Morgan Smith of ''
Highsnobiety ''Highsnobiety'' is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, ...
'' called it the "messiest reality dating show we hate to love" and stated he loved it.


Spin-offs

The first international version of the series was released on Netflix on titled '' The Ultimatum: France''. A second international version, based in South Africa, was released on Netflix on 10 May 2024.
Salamina Mosese Salamina Mphelo Mosese (born 19 June 1983), is a South African actress, producer, announcer and television personality. She is best known for the role "Nthabiseng Masilo" in the television serial ''7de Laan''. Personal life Mosese was born on 1 ...
and Tshepo Howza Mosese are the hosts. Ahead of the first-season premiere, Netflix announced a spin-off of the show that would feature an all-queer cast titled '' The Ultimatum: Queer Love''. The spin-off series premiered on and featured JoAnna Garcia Swisher as the host. A
dating sim Dating sims, also known as dating simulation games, are a video game subgenre of simulation games with romantic elements. While resembling the visual novel genre in presentation, true dating sims utilize an additional statistical and time manage ...
mobile game titled ''The Ultimatum: Choices'' was released in December 2024. It is free but requires an active Netflix subscription.


References


External links

* * {{DEFAULTSORT:Ultimatum, The 2020s American reality television series American dating and relationship reality television series 2022 American television series debuts American English-language television shows Netflix original programming Television series about marriage Television shows filmed in Texas