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"The Sign" is the 49th episode of the third series of the Australian animated television program '' Bluey'', and the 153rd episode overall. In the episode, Bluey's family—the Heelers, also comprising her sister Bingo and their parents
Bandit Banditry is a type of organized crime committed by outlaws typically involving the threat or use of violence. A person who engages in banditry is known as a bandit and primarily commits crimes such as extortion, robbery, kidnapping, and murder, e ...
and Chilli—contend with selling their
Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
home and moving away, along with an upcoming marriage between Bandit's brother Radley and Bluey's godmother Frisky. Animated by Brisbane's Ludo Studio, and inspired by creator Joe Brumm's real-life moving experiences, "The Sign" is the show's first special episode, and also the longest at 28 minutes in length. Promoted as the series 3 finale, it was produced as a test drive for a potential feature-film adaptation. It was broadcast on 14 April 2024 on Australia's ABC service (to an audience of nearly 2.3million), and overseas on
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
's cable and streaming platforms. Reception was mainly positive, while views on the ending were mixed; various outlets also took note of the episode's emotional impact on viewers and fans. A bonus ''Bluey'' episode, "Surprise!", was released the following week.


Plot

While the Heelers prepare for Rad and Frisky’s upcoming wedding, Bluey is feeling uneasy about her parents selling their house, because
Bandit Banditry is a type of organized crime committed by outlaws typically involving the threat or use of violence. A person who engages in banditry is known as a bandit and primarily commits crimes such as extortion, robbery, kidnapping, and murder, e ...
has taken a better-paying job in another city. While Chilli is outwardly supportive of Bandit’s decision to move the family, she is also unsure if they are making the right decision, and Bingo is unusually calm about the situation. At school, after Bluey reveals to the class she is moving away, Calypso reads them a
pop-up book A pop-up book is any book with three-dimensional space, three-dimensional pages, often with elements that ''pop up'' as a page is turned. The terminology serves as an umbrella term for movable book, pop-ups, tunnel books, transformations, volvel ...
called " The Farmer". The tale concerns a character who goes through many ups and downs, facing each turn of fortune with the phrase "We'll see..." When Bluey asks what the story means, Calypso explains that everything will work out how it's supposed to. Bluey takes this to mean that her family will remain in their house, but that afternoon, a pair of Old English Sheepdogs agree to buy it, crushing her mood again. During the wedding rehearsal, Bluey, Bingo,
Muffin A muffin or bun is an individually portioned baked product; however, the term can refer to one of two distinct items: a part-raised flatbread (like a crumpet) that is baked and then cooked on a griddle (typically unsweetened), or a (often sw ...
and
Socks A sock is a piece of clothing worn on the feet and often covering the ankle or some part of the Calf (leg), calf. Some types of shoes or boots are typically worn over socks. In ancient times, socks were made from leather or matted animal hair. ...
attempt to take down the "For Sale" sign in front of the house, thinking it will prevent the sale to the Sheepdogs. The girls believe Frisky is helping them when she tries to take the sign down for the duration of the wedding, but when she and Rad get into an argument over where they will live after their marriage, she calls off the wedding and drives away. Chilli goes after Frisky, bringing all four girls with her. Various turns of good and bad luck befall the group before they eventually catch up to Frisky at the Mount Coot-tha Lookout, where Bluey learns that removing the sign will not prevent the sale, and also learns Chilli's own uncertainties about leaving the house. The girls attempt to use a lucky coin Bluey has found to look through a pair of
binoculars Binoculars or field glasses are two refracting telescopes mounted side-by-side and aligned to point in the same direction, allowing the viewer to use both eyes (binocular vision) when viewing distant objects. Most binoculars are sized to be held ...
, but the coin gets stuck in the slot. Muffin comments that it was not a lucky coin at all; Bluey ponders, "We'll see...", slowly learning the meaning of those words. Rad and Frisky make up, decide to stay in Brisbane, and get married at the Heeler home, with numerous guests in attendance. The next day, movers begin packing up the Heeler home, and it finally dawns on Bingo that selling the house means leaving it. Bluey attempts to calm her sister down by telling her the story about the farmer. Bandit wonders if he is making a mistake, which Chilli confirms he may be, but reassures him that they will make it together. Meanwhile, at the lookout, the Sheepdogs use Bluey's lucky coin to operate the binoculars, through which they see another house up for sale that has the pool they always wanted, causing them to pull out of buying the Heeler home. Upon receiving the news, Bandit rips the "For Sale" sign out of the ground, much to the joy and relief of his family. The Heelers head back inside and later peacefully eat a takeaway dinner in the house's playroom.


Voice cast


Main

* David McCormack as Bandit Heeler * Melanie Zanetti as Chilli Heeler * Megan Washington as Calypso * Patrick Brammall as Radley Heeler * Claudia O'Doherty as Frisky Heeler *Dan Brumm as Stripe Heeler * Myf Warhurst as Trixie Heeler *Chris Brumm as Chris Heeler * Sam Simmons as Bob Heeler *Lawrence Newman as Mort Cattle *
Rose Byrne Mary Rose Byrne (born 24 July 1979) is an Australian actress. She made her screen debut in the film ''Dallas Doll'' (1994) , and continued to act in Australian film and television throughout the 1990s. She gained her first leading film role in ...
as Brandy Cattle *
Emily Taheny Emily Taheny is an Australian comedian, actress, and singer. She is known for her multiple appearances on the sketch comedy television series '' Comedy Inc.'' from 2003 through 2007, her role as "Kat" on the 2009 series '' The Jesters'', and as ...
as Wendy (uncredited) The child characters are voiced by children of the series' production staff and are not credited as voice actors to keep them from the public eye.


Guest appearances

* Joel Edgerton as Policeman *
Deborah Mailman Deborah Jane Mailman (born 14 July 1972) is an Australian television and film actress, and singer. Mailman is best known for her characters: Parliament of Australia, MP Alexandra "Alex" Irving on the Australian political drama series ''Total Co ...
and Brendan Williams as the Sheepdogs *
Rove McManus John Henry Michael 'Rove' McManus (born 21 January 1974) is an Australian comedian, television and radio presenter, producer and media personality who has received three Gold Logie awards. He was the host of the eponymous variety show '' Rove ...
as Bucky Dunstan *Jazz D'Arcy as Cookie


Production

''Bluey'' is animated and produced by Brisbane's Ludo Studio for the
Australian Broadcasting Corporation The Australian Broadcasting Corporation (ABC) is Australia’s principal public service broadcaster. It is funded primarily by grants from the federal government and is administered by a government-appointed board of directors. The ABC is ...
(ABC), with support from Screen Queensland and
Screen Australia Screen Australia is the Australian Federal Government's key funding body for the Australian screen production industry, created under the ''Screen Australia Act 2008''. From 1 July 2008 Screen Australia took over the functions of its predecess ...
, and distribution/financing by
BBC Studios BBC Studios Limited is a British content company. It is a commercial subsidiary of the BBC that was formed in April 2018 through the merger of the BBC's commercial production arm and the BBC's commercial international distribution arm, BBC Wor ...
. The program explores playtime, imagination, and family life as seen and experienced through the titular character, a Blue Heeler puppy, and her family and friends. Promoted as its third-series finale, "The Sign" is ''Bluey'' first special episode, as well as its longest at 28 minutes in length; Amy Amatangelo of the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' likened it to a two-hour film by the show's standards. According to Ludo co-founder Daley Pearson, the episode serves as a potential test drive for a feature-length installment, and will be followed by Series 4 on a future date. It was also inspired by show creator Joe Brumm's real-life moving experiences, and makes many references to previous ''Bluey'' episodes. On the "epic" scope of "The Sign", two of the program's personnel said: Episodes of ''Bluey'' are made by four different teams at Ludo; "The Sign" was the first time they worked on one together, "a big production challenge in itself" in Pearson's words. Zanetti and David McCormack recorded their lines in a two-part session, not knowing in the process how the story would end or if the Heelers' move would succeed. The episode also featured guest appearances by
Rove McManus John Henry Michael 'Rove' McManus (born 21 January 1974) is an Australian comedian, television and radio presenter, producer and media personality who has received three Gold Logie awards. He was the host of the eponymous variety show '' Rove ...
(as real-estate agent Bucky), Joel Edgerton (as a roadside policeman), and
Deborah Mailman Deborah Jane Mailman (born 14 July 1972) is an Australian television and film actress, and singer. Mailman is best known for her characters: Parliament of Australia, MP Alexandra "Alex" Irving on the Australian political drama series ''Total Co ...
and Brendan Williams as the couple who nearly purchase the Heeler home. In December 2024, Brumm announced that "The Sign" would be his final writing credit for the series to date, as he would be taking a hiatus from writing episodes in order to focus on an upcoming ''Bluey''
feature film A feature film or feature-length film (often abbreviated to feature), also called a theatrical film, is a film (Film, motion picture, "movie" or simply “picture”) with a running time long enough to be considered the principal or sole present ...
.


Music

As with the rest of the program, Joff Bush served as composer of "The Sign", and contributed with an extended version of the Series 2 cue "Dance Mode". Megan Washington, the voice of Calypso, performed a re-recording of " Lazarus Drug" (from her 2020 album '' Batflowers'') during the final scene; Brumm "fell in love with" the song in 2020, and planned to use it on ''Bluey'' sometime afterward. During a preview screening of the episode, Washington was "moved to tears" when the song played, and later said that its appearance was "a small miracle" for her and "a beautiful crossover." The score for ''The Sign'' won the
2024 The year saw the list of ongoing armed conflicts, continuation of major armed conflicts, including the Russian invasion of Ukraine, the Myanmar civil war (2021–present), Myanmar civil war, the Sudanese civil war (2023–present), Sudane ...
APRA Screen Music Award for Best Music for Children's Television; it is the third episode of ''Bluey'' to win the award after "Teasing" and "Flat Pack". The score also won the AACTA Award for Best Original Music Score in Television.


Themes

"The life lesson n 'The Sign'" wrote Jack Seale of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'', "is that adults sometimes have to make major life changes, and that although these might look as if they will cause unhappiness, it is hard to know what is around the corner – especially since the grownups themselves don't know either." The episode's message about dealing with life's uncertainties and hoping for the better was noted by Amatangelo, as well as Andy Swift of ''
TVLine ''TVLine'' is a website devoted to information, news, and spoilers of television programs. It covers various topics including the latest news on television, reviews, latest releases, and more. History In late 2010, ''Entertainment Weekly''s ...
''. The assurance Calypso, Bluey's teacher, gives her on fairytales having happy endings "was real as hell. Was that lesson part of her school-approved curriculum?" wondered Swift. "Probably not. But it's a literal dog-eat-dog world out there, and she'll be damned if she doesn't prepare these puppies for it." ''
Vulture A vulture is a bird of prey that scavenges on carrion. There are 23 extant species of vulture (including condors). Old World vultures include 16 living species native to Europe, Africa, and Asia; New World vultures are restricted to Nort ...
'' Kathryn VanArendonk deemed the Heelers' decision to stay "electrifying, ecstatic news" for Bandit's relatives, and also found it "a bizarre choice for a children's show that has, until this point, prioritized empathy and acceptance toward normal life events that cause real anxiety and turmoil for young kids." In the ''
National Catholic Reporter The ''National Catholic Reporter'' (''NCR'') is a national newspaper in the United States that reports on issues related to the Catholic Church. Based in Kansas City, Missouri, ''NCR'' was founded by Robert Hoyt in 1964. Hoyt wanted to bring t ...
'', Eric A. Clayton said, "I don't know if Bandit was clinically depressed ver the prospects of moving but I do believe he was—to use a bedrock term of the Ignatian tradition—in a state of desolation." Thomas Mitchell of ''
The Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...
'' saw the episode as a commentary on Australia's housing crisis. As Oliver Brandt of ''
Men's Journal ''Men's Journal'' was an American men's lifestyle magazine focused on outdoor recreation and comprising editorials on the outdoors, environmental issues, health and fitness, style and fashion, and gear. It was founded in 1992 by Jann Wenner of ...
'' surmised, "The Sign's" plot echoed the undertones of a venerable Australian proverb, " She'll be right", which is used to express uncertainty during a given situation. Moreover, the episode references
Chinese philosophy Chinese philosophy (Simplified Chinese characters, simplified Chinese: 中国哲学; Traditional Chinese characters, traditional Chinese: 中國哲學) refers to the philosophical traditions that originated and developed within the historical ...
through the tale of ''The Farmer''—from the ancient Chinese text ''The
Huainanzi The ''Huainanzi'' is an ancient Chinese text made up of essays from scholarly debates held at the court of Liu An, Prince of Huainan, before 139 BCE. Compiled as a handbook for an enlightened sovereign and his court, the work attempts to defi ...
''—according to Julian Glassman of '' The Mary Sue''. Amanda Yeo of technology-news site ''
Mashable Mashable is a Online newspaper, news website, digital media platform and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations o ...
'' stated that "fans espondedwith disbelief, sorrow, and denial" over the reveal of the "For Sale" sign at the end of the preceding episode, "Ghostbasket". As Yeo added, "The idea that we may have to say goodbye to this series stalwart he Heeler houseis not one many viewers care to contemplate." Various U.S., Canadian, British, and New Zealand outlets reported that audiences were largely left in tears while watching "The Sign", and were worried over whether the show would end with it.


Release and marketing

"The Sign" was announced by the ABC in early November 2023. A teaser was released on the 14th of that month, and a trailer the following 25 March; the day before it aired, Ludo uploaded a "Previously on..." recap on YouTube covering all three series. The lead-up to its broadcast was shrouded in secrecy on BBC Studios' part. Following 7 April's prelude episode "Ghostbasket", "The Sign" aired on 14 April 2024 on
ABC Television ABC Television most commonly refers to: *ABC Television Network of the American Broadcasting Company, United States, or *ABC Television (Australian TV network), a division of the Australian Broadcasting Corporation, Australia ABC Television or ABC ...
/ ABC Kids and
ABC iView ABC iview is a video on demand and catch-up TV service run by the Australian Broadcasting Corporation. Currently iview video content can only be viewed by users in Australia. As of 2016, ABC iview attracts around 50 million plays monthly and a ...
in Australia, along with
Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
and
Disney Junior Disney Jr. (formerly Disney Junior) is an American pay television network owned by the Disney Branded Television sub-division of the Disney Entertainment business segment of the Walt Disney Company. Aimed mainly at children two to seven year ...
/
Disney Channel Disney Channel is an American pay television television channel, channel that serves as the flagship (broadcasting), flagship property of Disney Branded Television, a unit of the Disney Entertainment business segment of the Walt Disney Company ...
outlets elsewhere; it also premiered on New Zealand's
TVNZ+ TVNZ+ (), formerly known as TVNZ OnDemand, is an over-the-top New Zealand television and video on demand streaming service offered by TVNZ. It offers a variety of free content, such as news updates and programmes seen on TVNZ channels. TVNZ+ o ...
on the 22nd. On its broadcast day, a crowd of hundreds gathered at
Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
's
Federation Square Federation Square (marketed and colloquially known as Fed Square) is a venue for arts, culture and public events on the edge of the Melbourne central business district. It covers an area of at the intersection of Flinders and Swanston Street ...
for a special screening. In advance of "The Sign's" premiere, the Heeler family's home was "listed" (with an address in Brisbane's Oxley suburb) on Domain, an Australian real-estate site. Almost two weeks after the episode aired,
Zillow Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006 by co-executive chairmen Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spen ...
launched a commercial paying homage to it, produced by
Ryan Reynolds Ryan Rodney Reynolds (born October 23, 1976) is a Canadian and American actor, producer and businessman. Known for starring in comedic and superhero films, he was the List of highest-paid film actors, world's second-highest-paid actor in 202 ...
'
Maximum Effort Maximum Effort Productions, Inc. is an American film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey in 2018. The company's name is a reference to a catchphrase from Reynolds' 2016 ...
company. Featuring real-life dog actors who resembled the original animated characters, it was narrated by Dan Brumm (who also voices Uncle Stripe).


Reception


Ratings

Over its first two ABC airings, "The Sign" received an audience of 2,288,000 viewers, topping Australia's National TV Audience ( OzTAM) ratings chart. It is currently the highest-rated ''Bluey'' broadcast in Australia; previously, series two's "Easter" held that feat. During its first week on the platform, the episode received 10.4 million views globally on Disney+. The day after its premiere, Canada's
CBC News CBC News is the division of the Canadian Broadcasting Corporation responsible for the news gathering and production of news programs on the corporation's English-language operations, namely CBC Television, CBC Radio, CBC News Network, and CBC ...
reported that users on the
IMDb IMDb, historically known as the Internet Movie Database, is an online database of information related to films, television series, podcasts, home videos, video games, and streaming content online – including cast, production crew and biograp ...
site gave it a 9.9 rating.


Critical analysis

"The Sign" received positive reviews during and after its initial broadcast. Jack Seale declared, "It's animated Australian canines' answer to '' Killers of the Flower Moon''. But there is no need to be concerned: everything that makes ''Bluey'' magic is intact." Andy Swift called the episode "a thrilling half hour of television — a fast-paced, sharply-written, deeply thoughtful examination of the human spirit." Joel Keller of the ''
New York Post The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...
'' ''
Decider Decider is both a real word and a "Bushism". It may refer to: * ''Decider'' (website), a pop culture website operated by the ''New York Post'' * '' Bill Maher: The Decider'', a stand-up comedy special * Decider (Turing machine), a Turing machin ...
'' service awarded it a "Stream It" rating. "There are a few padded moments, like the story about the farmer," he added, "but Brumm and company have come up with a story that manages to fill the time quite well, as well as do the show's usual job at making both kids and adults laugh their butts off one minute and then have the adults reaching for the tissues the next." Julia Glassman gave it "5/5 For Sale Signs", and also took note of its "meta-narrative" approach in which "the show subtly ommentson the fact that it's a show." Sarah Shachat of '' IndieWire'' called Joff Bush's work "one of the best TV scores". Quoted in ''
The Canberra Times ''The Canberra Times'' is a daily newspaper in Canberra, Australia, which is published by Australian Community Media. It was founded in 1926, and has changed ownership and format several times. History ''The Canberra Times'' was launched in 1 ...
'', Liz Giuffre said, "The ultimate wedding television... his episoderewarded longtime viewers", and "is destined to join tsforebears as part of the history of Australian screen weddings." Despite this level of acclaim, the episode's ending received a mixed reception. Kathryn VanArendonk found it "oddly unrealistic... nddisappointing to the point of frustration, a departure from ''Bluey'' usual ease in navigating complex emotions... a fairy tale that also feels like a cop-out." She added, "But as an ending, or as a way to transition the series into a new phase, 'The Sign' is like so much of ''Bluey'': perfect and devastating." Meg Walter of the ''Deseret News'' suggested that young viewers " eservea different ending" based in reality, and that Bandit's "last-minute decision might install false hope" in children moving to new cities. ''
Collider A collider is a type of particle accelerator that brings two opposing particle beams together such that the particles collide. Compared to other particle accelerators in which the moving particles collide with a stationary matter target, collid ...
'' Kendall Myers wrote, " hilefew ''Bluey'' episodes are as much of an emotional rollercoaster as his one..the unexpected end akesthe lesson fall flat. Though the longer episode is well-paced, engaging, and overall as good as any other installment, the backtracking in Bluey's storyline is a major flaw, as it isn't in line with what the series is all about." Conversely, Glassman praised the Heelers' decision to stay, leading to anticipation of future stories about the cattle-dog family.


Sequel

Speculation on an extra episode following "The Sign" was discussed among fans and by ''The Mary Sue'', with
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
reporting on Brumm's confirmation. Alongside a first-look image, Disney announced on 20 April 2024 that this episode, titled "Surprise!", would air the following morning on their outlets. "Surprise!" had already aired on the UK's
CBeebies CBeebies is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content targeted for children aged six year ...
as "Something Special" in simulcast with the ABC; the latter had previously substituted its television-guide listing with a rerun as a ploy to surprise fans during its timeslot. The regular-length story features Bluey and Bingo playing two different games with Bandit, and an epilogue set in the near future in which a grown-up Bluey and her child pay a visit to her parents. In the episode, Chilli refers to the incident of almost moving house from the previous episode.


Notes


References


Further reading

* * *


External links

* *
The World Reacts to Bluey "The Sign"
* {{DEFAULTSORT:Sign, The (Bluey) 2024 Australian television episodes Bluey (2018 TV series) episodes Television episodes about weddings