The Shand Group (also known as TSG) is an independent, integrated advertising and marketing agency located in Santa Barbara, California, and operating satellite offices in Los Angeles, New York, San Francisco, Seattle and Austin. The agency was founded in Los Angeles in 1982 by president Bobby Shand, and operates with ten to thirty employees and contract associates. Marketing services include:
market positioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, compan ...
and strategy, brand identity, advertising and collateral, web development,
media planning
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.
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and placement. TSG's client base includes products and services aimed at the upscale consumer and trade markets.
History
Moving the senior management office to Santa Barbara in 1995 allowed the principals, Bobby and Susan Shand, to utilize technology to establish a then revolutionary virtual office setup that allowed top creative and account personnel to conduct their job functions from across the county. Satellite offices were established in New York, Los Angeles, San Francisco, and Seattle, with creative talent pulled from all corners of the country.
References
Brandweek
Brandweek
Brandweek
JCK
Jewelers of America#National Jeweler, National Jeweler
National Jeweler
TimeZone
Summit Awards
Addy Awards
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Advertising agencies of the United States
Companies based in Los Angeles
Santa Barbara, California