The Rural Channel (often abbreviated as ''TRC'') is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

English language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to t ...

subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and ...

streaming service broadcasting rural lifestyle programming with a particular emphasis on agriculture and equine programming. The channel is owned by Ag-Com Productions and launched on May 29, 2013.

History

On August 13, 2008, Ag-Com Productions Ltd. was granted approval from the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

(CRTC) to launch The Rural Channel, described at the time of license as a ''"national, English-language Category 2 specialty programming service devoted to serving the interests and needs of individuals and families living outside of major cities in smaller and rural communities across Canada, with a focus on the agriculture industry."'' Originally intending to launch the channel in 2011, Ag-Com Productions delayed the launch until 2013 for Shaw Direct to launch its new satellite. The channel officially launched on May 29, 2013 exclusively on Shaw Direct in

standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...

. A few weeks later in June, the channel launched a

high definition High definition or HD may refer to: Visual technologies *HD DVD, discontinued optical disc format *HD Photo, former name for the JPEG XR image file format *HDV, format for recording high-definition video onto magnetic tape * HiDef, 24 frames-pe ...

channel

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simult ...

ing the standard-definition feed on EastLink. The channel has since launched on several other television service providers, including Telus and Access Communications. In late 2020, Ag-Com launched TRC Go, an online subscription service streaming The Rural Channel live.The Rural Channel Facebook post
2020-11-27

Programming

Programming on The Rural Channel has remained consistent from its initial launch to current day, focusing on a mix of agriculture news and information, general rural lifestyle, and equine programming. A sample list of programs that aired during its first few months of operation included The Prairie Farm Report, Market Journal, Downunder Horsemanship TV, Monty Roberts Backstage Pass, The Parelli Program, John Lyons, Motorz, James Cluer’s Wine Route, and programming from FEI. A sample of current day programming on the channel, as of June 2022, includes Sunup TV, World Of Horse Breeds TV, Great Western Guest Ranches, Jonathan Field, Agweek TV, The Jet Set, Mad Dog & Merrill Midwest Grill’n, Cook Like A. Champion, Cris Cox Horsemanship, Today’s Homeowner Television, and programming from

Global Champions Tour The Longines Global Champions Tour (LGCT) is an annual pre-eminent individual show jumping series that comprises up to 15 rounds of competition hosted around the world. It brings together the top 30 riders in the FEI Jumping World Rankings. It was ...

. The Prairie Farm Report, an Ag-Com Productions' series remains on the air since the channel's launch.

References

External links

* Television channels and stations established in 2013 English-language television stations in Canada Digital cable television networks in Canada Television stations in Saskatchewan Agricultural television stations Internet television streaming services {{Canada-tv-station-stub