The ''Robb Report'' is an

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...

English-language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, a tax on products not considered essential, such as speedboats or diamonds. **Luxury tax (sports), a ...

lifestyle Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term "style of life" () was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', w ...

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

featuring products, including

automobiles A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...

aviation Aviation includes the activities surrounding mechanical flight and the aircraft industry. ''Aircraft'' include fixed-wing and rotary-wing types, morphable wings, wing-less lifting bodies, as well as lighter-than-air aircraft such as h ...

boating Boating is the leisurely activity of travelling by boat, or the recreational use of a boat whether powerboats, sailboats, or man-powered vessels (such as rowing and paddle boats), focused on the travel itself, as well as sports activities, suc ...

, real estate and

watch A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of ...

es. Founded in 1976, it is currently owned by

Penske Media Corporation Penske Media Corporation (PMC ) is an American mass media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including '' Variety'', ''Rolling Stone'', ''Wom ...

. It also distributes ''Muse by Robb Report,'' a luxury magazine targeting female readers.

History

''The Robb Report'' was founded in 1976 by Robert L "Rusty" White. Originally titled ''Twentieth Century Confederates'', it began as a newsletter to sell his personal collection of

Civil War A civil war is a war between organized groups within the same Sovereign state, state (or country). The aim of one side may be to take control of the country or a region, to achieve independence for a region, or to change government policies.J ...

memorabilia and

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

automobiles. White distributed his newsletter to members of the Rolls-Royce Owners Club as

mimeograph A mimeograph machine (often abbreviated to mimeo, sometimes called a stencil duplicator or stencil machine) is a low-cost duplicating machine that works by forcing ink through a stencil onto paper. The process is called mimeography, and a co ...

ed loose-leaf pages, and he provided a suede three-ring binder to paying subscribers. The publication matured into an

advertorial An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend word, blend (see portmanteau) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946. In printed pub ...

, one of the first of its kind, catering to

affluent Wealth is the abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions. This includes the core meaning as held in the originating Old English word , which is from an ...

clientele. The blend of advertising and editorial was broadcast to high-end, affluent consumers via advertisements in ''

Architectural Digest ''Architectural Digest'' (stylized in all caps) is an American monthly magazine founded in 1920. Its principal subjects are interior design and landscaping, rather than pure external architecture. The magazine is published by Condé Nast ...

''. In 2002, the "Robb Report" brand was sold for

US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...

150 million to CurtCo Media, after which CurtCo was renamed Curtco Robb Media LLC. The ''Robb Report'' has partnered with '' Bespoke Collection'' to develop auction items for Auction Napa Valley. In 2014, ''Robb Report'' was acquired by a

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

based

private equity Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...

firm Rockbridge for an undisclosed amount, but estimated at $60 million by a journalist at

New York Post The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...

. In 2017, Rockbridge created a joint venture for the ''Robb Report'' with

. In April 2018, ''Robb Report'' launched ''Muse by Robb Report'' targeting female readership. The company publishes international versions of its magazine. In 2016, the number of international editions of ''Robb Report'' was sixteen.

References

External links

''Robb Report'' website
{{Penske Media Corporation Lifestyle magazines published in the United States Monthly magazines published in the United States Magazines established in 1976 Magazines published in California Penske Media Corporation Rock Ventures Women's magazines published in the United States Newsletters

History

See also

References

External links