The Mad Optimist is an American manufacturer of

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

soap Soap is a salt (chemistry), salt of a fatty acid (sometimes other carboxylic acids) used for cleaning and lubricating products as well as other applications. In a domestic setting, soaps, specifically "toilet soaps", are surfactants usually u ...

s and

personal care products Personal care products are consumer products which are applied on various external parts of the body such as Human skin, skin, hair, Nail (anatomy), nails, lips, external genital and anal areas, as well as Human tooth, teeth and mucous membrane of ...

. The company allows customers to choose ingredients going into their products as well as the product's price. The company was originally founded in

Bloomington, Indiana Bloomington is a city in Monroe County, Indiana, United States, and its county seat. The population was 79,168 at the 2020 United States census, 2020 census. It is the List of municipalities in Indiana, seventh-most populous city in Indiana and ...

, in 2012 under the name Soapy Soap Company by two brothers, Mohammed M. and Mohammed A. Mahdi, and Anthony Duncan. The company claims their products does not contain synthetic fragrance, dyes, artificial preservatives, parabens, or phthalates. They are ought to be vegan, halal, cruelty-free, and gluten-free.

History

In April 2012, The Mad Optimist created the brand Sabun In mid 2016, the company created the brand DesignMySoap.com which offered customized personal care products. The company was part of the 2017 cohort of

Cincinnati, Ohio Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

–based

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, The Brandery. In 2018 the company partnered with global brand design agency LPK who helped it rebrand as The Mad Optimist. The company gained notoriety when it was featured on May 15, 2020, on ABC's

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, Season 11 Finale Episode 24. Shark and billionaire entrepreneur

Mark Cuban Mark Cuban (born July 31, 1958) is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertain ...

offered to invest $60,000 for 20% equity stake in their business.

Awards

* Transform Awards North America 2019-Best visual identity from the FMCG sector: Silver – The Mad Optimist * Indiana Small Business Development Center (ISBDC): 2014 EDGE Award Winner for the category of Established Business. Awarded June 19, 2015.

References

Companies based in Bloomington, Indiana American companies established in 2012 Manufacturing companies based in Indiana Social enterprises {{US-company-stub