The Line, LLP is an independent animation studio based in London, England. Specializing in 2D animation, The Line was founded in 2013 by a team of six animators; Sam Taylor, Wesley Louis, Bjorn-Erik Aschim, James Duveen, Max Taylor, and Tim McCourt. The studio have produced advertisements for a number of brands and produced music videos for bands such as

Gorillaz Gorillaz are an English virtual band formed in 1998 by musician Damon Albarn and artist Jamie Hewlett, from London. The band primarily consists of four fictional members: 2-D (character), 2-D (Singing, vocals, Musical keyboard, keyboards), Murd ...

and N.A.S.A.

Overview

The Line’s first film together was the animated short ‘’Everything I Can See From Here’’, which was nominated for a British Short Animation BAFTA award in 2014. The studio is best known for its work with the British virtual band

and producing the band’s 2020 web series

Song Machine ''Song Machine'' is an audiovisual project by British virtual band Gorillaz. It is a music video web series consisting of a collection of music videos and singles that are released monthly by the band as episodes of the series, with each episod ...

and the music video for

Humility Humility is the quality of being humble. Dictionary definitions accentuate humility as a low self-regard and sense of unworthiness. In a religious context humility can mean a recognition of self in relation to a deity (i.e. God), and subsequent ...

in 2018. The studio are also behind the music video for the song Giants by True Damage, another virtual band created for the video game

League of Legends ''League of Legends'' (''LoL''), commonly referred to as ''League'', is a 2009 multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a custom map for ''Warcraft III'', Ri ...

. In 2013 they also produced the official

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...

for the single " Easy" by

Porter Robinson Porter Weston Robinson (born July 15, 1992) is an American DJ, record producer, musician, and singer from Chapel Hill, North Carolina. Robinson began producing music in his childhood. He signed to Skrillex's record label OWSLA at the age of 18, ...

and

Mat Zo Matan Zohar ( ; born 30 April 1990), better known by his stage name Mat Zo, is a British producer and DJ. Zohar released his debut album, ''Damage Control'', via the Anjunabeats and Astralwerks labels on 5 November 2013. His second studio album ...

. They have also produced advertisements for various brands including

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

Virgin Media Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ven ...

Gucci Gucci (, ; ) is an Italian high-end Luxury goods, luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty Inc., ...

Doritos Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco ...

Viceland Viceland (stylized in all caps), and Vice TV in the United States, are brands used for television channels owned and programmed by Vice Media. Viceland launched on February 29, 2016, with two branded cable channels; the American version (rebra ...

, Freeview, YT Izzo, and others.

History

The Line began in 2013 when the founders rented a studio in East London to work on their material. The first time that all six founders worked on a project together was the music video for the single “Easy” by

and

. After being satisfied with the experience and its result, the group decided to continue working together as a collective. The Line’s first short film, ‘’Everything I Can See From Here’’ was nominated for a BAFTA Award for British Short Animation in 2014 and the exposure from the nomination was followed by a series of opportunities and offers for collaborations from various brands.

Filmography

Web series

* ‘’

’’

Music Videos

E4 (TV channel) E4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. The "E" stands for ''entertainment'' and the channel is primarily aimed at the 16/18–34 age group (similar to BBC Th ...

“E4 Man” 2011 *

Game of Thrones ''Game of Thrones'' is an American fantasy drama television series created by David Benioff and D. B. Weiss for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of fantasy novels by George R. R. Martin, the firs ...

“Blinkbox” 2014 * Freeview “Set Yourself Free” 2014 *

STV1 STV is a Scottish free-to-air public broadcast television channel owned and operated by the STV Group. It is made up of the Central Scotland and Northern Scotland Channel 3 public broadcaster licences, formerly known as Scottish Televisio ...

“Ramadan” 2014 *

HSBC HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets ahead of BNP Paribas, with US$2.953 trillion as of December 2021. In 2021, HSBC had $10.8 tri ...

“Charged Up” 2015 *

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

“A-Z of Youtube” 2015 *

“9.58 Seconds” 2016 *

“Doritos Collisions” 2018 *

“Gucci SS2018” 2018 *

Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and video game publisher, publisher based in Irvine, California. A subsidiary of Activision Blizzard, the company was founded on February 8, 1991, under the name Silicon & Synapse, ...

“

Heroes of the Storm ''Heroes of the Storm'' is a Crossover (fiction), crossover multiplayer online battle arena video game developed and published by Blizzard Entertainment. It was released for Microsoft Windows and macOS on June 2, 2015. The game features various ...

- MechaStorm” 2018 *

Chucklefish Chucklefish Limited is a British video game developer and publisher based in London. Founded in 2011 by Finn Brice, the company specialises in retro-styled games. Chucklefish is best known for developing ''Starbound'' and '' Wargroove'', as wel ...

“ Wargroove” 2019 *

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...

“Every U Does Good” 2019 * YT Izzo “YT IZZO: FAST・AGILE・SHARP” 2020 *

Sanrio is a Japanese entertainment company. It designs, licenses, and produces products focusing on the '' kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold ...

“Hello Kitty” 2020 *

Riot Games Riot Games, Inc. is an American video game developer, publisher and esports tournament organizer based in Los Angeles, California. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on ...

“Worlds 2020 -

” 2020 * Kenzo “The Great Race” 2020 * TBS “TBS Idents” *

Red Bull Red Bull is a brand of energy drinks of Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, inc ...

“Zenit” *

“Vines”

Awards

*LAMVF Best Animated Video * BAFTA British Short Animation 2014 (nomination)

References

External links

The Line's website

The Line's Vimeo page
British animation studios British companies established in 2013 2013 establishments in England {{animation-studio-stub