is a 1989 essay originally co-authored by
Shintaro Ishihara
was a Japanese politician and writer, who served as the Governor of Tokyo Metropolis, Governor of Tokyo from 1999 to 2012. Being the former leader of the Far-right politics, radical right Sunrise Party, later merged with Toru Hashimoto's Japan ...
, the then
Minister of Transport and a leading figure from the
Liberal Democratic Party (LDP) who would become
governor of Tokyo
The is the head of government of Tokyo.
In 1943, upon the unification of Tokyo City and Tokyo Prefecture (1868–1943), Tokyo Prefecture into Tokyo Metropolitan Government, the position of Governor was created. Previously, the prefecture had a ...
(1999-2012); and
Sony
is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
co-founder and chairman
Akio Morita
was a Japanese entrepreneur and co-founder of Sony along with Masaru Ibuka.
Early life
Akio Morita was born in Nagoya. Morita's family was involved in sake, miso and soy sauce production in the village of Kosugaya (currently a part of Toko ...
, in the climate of
Japan's economic rise. It was famous for its critical examination of
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
business practices, and for advocating Japan's taking a more
independent stance on many issues, from
business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
to
foreign affairs
''Foreign Affairs'' is an American magazine of international relations and foreign policy of the United States, U.S. foreign policy published by the Council on Foreign Relations, a nonprofit organization, nonprofit, nonpartisan, membership or ...
.
The title refers to the authors' vision—Ishihara's in particular—of a
Japanese government
The Government of Japan is the central government of Japan. It consists of legislative, executive and judiciary branches and functions under the framework established by the Constitution of Japan. Japan is a unitary state, containing forty- ...
that is more than a mere "
yes man" to the United States. Many unauthorized translations were made and circulated in the United States. The authorized 1991
Simon & Schuster
Simon & Schuster LLC (, ) is an American publishing house owned by Kohlberg Kravis Roberts since 2023. It was founded in New York City in 1924, by Richard L. Simon and M. Lincoln Schuster. Along with Penguin Random House, Hachette Book Group US ...
English translation by Frank Baldwin (out of print) did not include the essays by Morita.
The book caused widespread controversy in the United States, and Morita distanced himself from the book. The book also inspired the similarly themed ''
China Can Say No'', a collection of essays published in 1996.
Points asserted
The work alternates between essays written by Ishihara and Morita. The essays were based on various speeches given in the past. In general, Ishihara's essays argue that Japan is a world power to be respected, and that Japanese need to assert themselves more when dealing with the U.S. Morita's essays focus more on the tragic flaws of U.S. companies that will eventually lead to
America's decline, and what Japan can do to improve its image and position.
Here is a sampling of points they make:
Ishihara's assertions
Japanese superiority
* The world has come to depend on Japanese technology, especially in
semiconductor
A semiconductor is a material with electrical conductivity between that of a conductor and an insulator. Its conductivity can be modified by adding impurities (" doping") to its crystal structure. When two regions with different doping level ...
production.
* Japan must use its technological superiority as a negotiating weapon. It should even threaten to trade secrets with the
Soviet Union
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
as a bargaining tool against the US and refuse to sell components that go into US missiles.
* The quality of American goods is low because the level of the workers is low, while the superior
education of Japanese workers is a big advantage.
* The
Japanese character
The modern Japanese writing system uses a combination of Logogram, logographic kanji, which are adopted Chinese characters, and Syllabary, syllabic kana. Kana itself consists of a pair of syllabary, syllabaries: hiragana, used primarily for n ...
is innately superior to the character of Americans.
Japanese assertiveness
*
Japanese diplomats are not effective in dealing with westerners, so businessmen accustomed to dealing with foreigners should also take part in trade negotiations.
* Japan should end the
U.S.-Japan security pact and defend itself, because this would cost less and end reliance on the U.S.
Criticisms of America
* Americans believe that the
Caucasian race
The Caucasian race (also Caucasoid, Europid, or Europoid) is an Historical race concepts, obsolete racial classification of humans based on a now-disproven theory of biological race. The ''Caucasian race'' was historically regarded as a biologi ...
is superior since the modern era is dominated by the
western world
The Western world, also known as the West, primarily refers to various nations and state (polity), states in Western Europe, Northern America, and Australasia; with some debate as to whether those in Eastern Europe and Latin America also const ...
, and this prejudice will hurt them in the end.
* Americans and
Christian missionaries
A Christian mission is an organized effort to carry on evangelism, in the name of the Christian faith. Missions involve sending individuals and groups across boundaries, most commonly geographical boundaries. Sometimes individuals are sent and ...
try to erase local cultures and replace them with
Western culture
Western culture, also known as Western civilization, European civilization, Occidental culture, Western society, or simply the West, refers to the Cultural heritage, internally diverse culture of the Western world. The term "Western" encompas ...
. (See ''
Cultural imperialism
Cultural imperialism (also cultural colonialism) comprises the culture, cultural dimensions of imperialism. The word "imperialism" describes practices in which a country engages culture (language, tradition, ritual, politics, economics) to creat ...
'')
* Former
American colonies are rife with problems, while former
Japanese colonies are thriving.
* America's dropping of the
atomic bomb
A nuclear weapon is an explosive device that derives its destructive force from nuclear reactions, either fission (fission or atomic bomb) or a combination of fission and fusion reactions (thermonuclear weapon), producing a nuclear expl ...
on Japan and not
Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
in
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
arose from
racism
Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one Race (human categorization), race or ethnicity over another. It may also me ...
because Germans are
white people
White is a Race (human categorization), racial classification of people generally used for those of predominantly Ethnic groups in Europe, European ancestry. It is also a Human skin color, skin color specifier, although the definition can var ...
and Japanese are not.
Morita's assertions
American business
* American business focuses too much on money games like
mergers and acquisitions
Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...
, and not enough on creating real goods and
manufacturing
Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of the
secondary sector of the economy. The term may refer ...
power.
* American business focuses too much on short-term profits, such as moving manufacturing overseas, while sacrificing long term overall livelihood.
* American company executives receive too much income, which hurts their companies.
* Employees in Japanese companies form a tight community, so overall results are better.
* The
trade surplus
Balance of trade is the difference between the monetary value of a nation's exports and imports of goods over a certain time period. Sometimes, trade in services is also included in the balance of trade but the official IMF definition only cons ...
with the U.S. is caused by the lack of desirable products made in the U.S.
* U.S. businesses are strong in
basic research
Basic research, also called pure research, fundamental research, basic science, or pure science, is a type of scientific research with the aim of improving scientific theories for better understanding and prediction of natural or other phenome ...
, but not in
product development
New product development (NPD) or product development in business and engineering covers the complete process of launching a new product to the market. Product development also includes the renewal of an existing product and introducing a product ...
and
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
.
* It is natural for the Japanese government to protect Japanese businesses, as it relies on their tax revenue.
Japan's image and position
* It is popular to bash Japan, and this is largely the fault of Japanese businessmen overseas who don't socialize with locals and become part of the local community.
* Japanese need to do more to adapt to
Western culture
Western culture, also known as Western civilization, European civilization, Occidental culture, Western society, or simply the West, refers to the Cultural heritage, internally diverse culture of the Western world. The term "Western" encompas ...
and language when dealing with Americans in order to be understood (pointing out that foreigners from other countries have successfully integrated into U.S. society).
* The U.S.'s failure to recognize Japan's importance will hurt the U.S. and the
world economy
The world economy or global economy is the economy of all humans in the world, referring to the global economic system, which includes all economic activities conducted both within and between nations, including production (economics), producti ...
.
* Japan must be conscious of its role as a world leader, and do its part to support the world economy.
* Japan must help build up
Asia
Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
to strengthen its position as a regional economic leader.
* Japan must give more
foreign aid
In international relations, aid (also known as international aid, overseas aid, foreign aid, economic aid or foreign assistance) is – from the perspective of governments – a voluntary transfer of resources from one country to another. The ...
if it wants to be a true world leader. He equates this with doing local
community service
Community service is unpaid work performed by a person or group of people for the benefit and betterment of their community contributing to a noble cause. In many cases, people doing community service are compensated in other ways, such as gettin ...
.
Reception
Daniel W. Drezner of ''
Foreign Policy
Foreign policy, also known as external policy, is the set of strategies and actions a State (polity), state employs in its interactions with other states, unions, and international entities. It encompasses a wide range of objectives, includ ...
'' ranked the book as one of the ten worst books about foreign policy, writing "Shintaro argued that Japan was destined to become the next great superpower. Whoops."
A similar criticism appeared in a March 1990 newspaper, presenting a cartoon of Mount Fuji, symbolic of Japan and its purity, facing an overbearing and militaristic American soldier. Mount Fuji is shown saying "Japan cannot say no," raising the question of whether the postwar period is really over, and suggesting that Japan wants to begin to fend for itself after depending on the US for support during the postwar years.
See also
*
Cultural imperialism
Cultural imperialism (also cultural colonialism) comprises the culture, cultural dimensions of imperialism. The word "imperialism" describes practices in which a country engages culture (language, tradition, ritual, politics, economics) to creat ...
*
Japanese nationalism
Japanese nationalism is a form of nationalism that asserts the belief that the Japanese people, Japanese are a monolithic nation with a single immutable culture. Over the last two centuries, it has encompassed a broad range of ideas and sentimen ...
*
Foreign relations of Japan
The are handled by the Ministry of Foreign Affairs (Japan), Ministry of Foreign Affairs of Japan.
Japan maintains diplomatic relations with every United Nations member states, United Nations member state except for North Korea, in addition ...
*''
Foundations of Geopolitics''
References
{{DEFAULTSORT:Japan That Can Say No
1989 essays
Anti-American sentiment in Japan
Japanese books
Japanese nationalism
Shintaro Ishihara
Books about nationalism
Criticism of United States foreign policy