The Iconic (styled as THE ICONIC) is an Australian online

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

and

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

retailer based in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

. The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations. with over 1500 brands and 165,000 items, including Australian labels P.E Nation, Sass & Bide, Camilla and Marc, Country Road, Witchery and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more. The Iconic's Yennora based fulfilment centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.

History

The Iconic was launched in 2011 by three founders and is part of the Global Fashion Group. In January 2018, it was announced that CEO Patrick Schmidt would take on a new role as co-CEO of GFG with former Kinnevik Investment Director, Christoph Barchewitz. Former Rebel Managing Director, Erica Berchtold, took over as CEO of The Iconic in February 2019. Under Berchtold, The Iconic expanded beyond apparel. In September 2021, The Iconic began a partnership with AirRobe, assisting customers in reselling, renting or recycling of their purchases. Jere Calmes succeeded Berchtold as CEO in July 2023. In January 2024, email/password combinations stolen from another site were used to access The Iconic's website and accounts were taken over. The Iconic responded to this incident by refunding all ineligible purchases.

Achievements and milestones

* Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's). * Wins “Best Social Commerce” category at the 2013 ORIAs. * Wins “Best Social Commerce” category at the 2013 ORIAs. * Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs. * In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post. * In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a

Surry Hills Surry Hills is an Eastern Suburbs (Sydney), inner-east suburb of Sydney, in the state of New South Wales, Australia. Surry Hills is immediately south-east of the Sydney central business district in the Local government in Australia, local gover ...

warehouse space to an office in the

Sydney central business district The Sydney central business district (CBD) is the historical and main Central business district, commercial centre of Sydney. The CBD is Sydney's city centre, or Sydney City, and the two terms are used interchangeably. Colloquially, the CBD or ...

. *In 2016, The Iconic hosted the world’s first runway Swim Show on Sydney’s iconic

Bondi Beach Bondi Beach () is a popular beach and the name of the surrounding suburb in Sydney, New South Wales, Australia. Bondi Beach is located east of the Sydney central business district, in the Local government in Australia, local government area of ...

. *The Iconic trials 1-hour delivery in Sydney in May 2018. *The Iconic launches The Iconic Kids in August 2018. *Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.

References

{{DEFAULTSORT:Iconic, The Online retailers of Australia Clothing retailers of Australia Companies based in Sydney Retail companies established in 2011 Internet properties established in 2011 2011 establishments in Australia