The Fix Media is a European trade magazine for media professionals launched in 2019. In 2022, it led an international campaign to save Ukrainian media amidst Russia’s full-scale military invasion, helping raise around 3 million euros that provided support to dozens of national and local media outlets in Ukraine.

History

The Fix Media was founded in 2019 as a non-profit initiative with a goal to report on the European news media market. The publication’s goal is to help “cracking the media management puzzle with insights, solutions and data” with a particular focus on the topic of media revenue. The publisher has a strong geographical focus on

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. The team of co-founders includes Jakub Parusinski, Daryna Shevchenko, Zakhar Protsiuk and Csaba Galffy. Parusinski, Shevchenko, and Protsiuk are also senior leaders at Jnomics, a media consultancy based in the UK and Ukraine. According to Parusinski, the rationale behind launching The Fix was that “

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had a small team of people doing media consulting and… needed industry research”. The Fix publishes in English; in 2021 the publication launched a German-language version, which was later discontinued. The outlet’s flagship product is The Fix Weekly Newsletter that comes out every Monday morning. In 2021 the outlet launched its “Media Insider” podcast and held a virtual international conference online #MediaRevolutions. One of The Fix Media’s areas of focus is industry research. The publication has produced several research reports on topics including

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for media companies and the use of

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and

machine learning Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...

by news media.

Campaign to support Ukrainian media during Russian invasion

In February 2022, in the wake of Russia’s open military invasion of Ukraine, thanks to its Ukrainian roots and expertise in the Ukrainian media market, The Fix Media along with several other partners launched a campaign to save independent Ukrainian media. The campaign attracted broad international attention, including media coverage, and raised around 3 million euros by the end of 2022. The campaign supported multiple major national news publishers in Ukraine, including

Ukrainska Pravda ''Ukrainska Pravda'' is a Ukrainian socio-political online media outlet founded by Heorhii Gongadze in April 2000. After Gongadze’s death in September 2000, the editorial team was led by co-founder Olena Prytula, who remained the editor-in ...

, NV,

Hromadske hromadske (; lit. ''Public'') is an independent online media in Ukraine. The station was announced in June 2013 by 15 journalists, before commencing operations on 22 November 2013. It is registered as an NGO.Forbes Ukraine ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The c ...

and others. In June 2022, The Fix branched off its charity work supporting Ukrainian media to The Fix Foundation, a newly launched nonprofit organisation with a goal to support free press and innovative media in Ukraine and Eastern Europe.

References

{{reflist, 30em Mass media trade magazines Internet properties established in 2019 Magazines about the media