The Fillmore is a historic

music venue A music venue is any location used for a concert or musical performance. Music venues range in size and location, from a small coffeehouse for folk music shows, an outdoor bandshell or bandstand or a concert hall to an indoor sports stadium. Ty ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. Built in 1912 and originally named the Majestic Hall, it became the Fillmore Auditorium in 1954. It is in

Western Addition The Western Addition is a district in San Francisco, California, United States. Location The Western Addition is located between Van Ness Avenue, the Richmond District, the Haight-Ashbury and Lower Haight neighborhoods, and Pacific Heights. ...

, on the edge of the Fillmore District and Upper Fillmore neighborhood. Since 2007, it has been operated by

Live Nation Live Nation Entertainment, Inc. is an American multinational Entertainment industry, entertainment company that was founded in 2010 following the Mergers and acquisitions, merger of Live Nation (events promoter), Live Nation and Ticketmaster. It ...

, which has since named new clubs and renamed existing ones after the Fillmore. Jefferson airplane fillmore poster 1966

History

The building which became The Fillmore was built in 1912 and initially housed the Majestic Hall and Academy of Dancing. Its name was changed from the Majestic Hall in 1936 to the Ambassador Dance Hall. From 1939 to 1952, it operated as the Ambassador Roller Skating Rink.

"In 1954, Sullivan took over the lease on a dilapidated dance hall and roller rink named the Majestic Ballroom and christened it the Fillmore Auditorium, hosting integrated dances and booking the biggest names in Black music." - SFGate

In 1954, Charles Sullivan, one of the most successful African-American businessmen in San Francisco at the time, started booking bands and renamed the venue The Fillmore Auditorium. He was the first to allow black attendees there. Charles became the most successful concert promoter on the west coast introducing the biggest black acts to the San Francisco concert scene, such as James Brown, Ike & Tina Turner, Louis Armstrong, Jimi Hendrix, Billie Holiday, and more. In December 1965, Sullivan let Bill Graham use his dance hall permit to book a benefit for the San Francisco Mime Troupe. After that Graham continued to book shows there on dates Sullivan wasn’t using the space. In their contract agreement it was stated that Graham would take over the Fillmore if anything unforeseen happened to Sullivan. Sullivan was found shot to death in the early morning hours of 2 August 1966, at the age of 57, the case was never solved even after Senator Diane Feinstein’s attempt to reopen the investigation. On May 27, 28, and 29, 1966,

The Velvet Underground The Velvet Underground were an American Rock music, rock band formed in New York City in 1964. Its classic lineup consisted of singer and guitarist Lou Reed, Welsh multi-instrumentalist John Cale, guitarist Sterling Morrison, and percussionis ...

and

Nico Christa Päffgen (; 16 October 1938 – 18 July 1988), known by her stage name Nico, was a German singer, songwriter, actress, and model. Nico had roles in several films, including Federico Fellini's '' La Dolce Vita'' (1960) and Andy Warhol's ...

played the Fillmore Auditorium as part of

Andy Warhol Andy Warhol (;''Random House Webster's Unabridged Dictionary''"Warhol" born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol ...

's ''

Exploding Plastic Inevitable The ''Exploding Plastic Inevitable'', sometimes simply called ''Plastic Inevitable'' or ''EPI'', was a series of multimedia gesamtkunstwerk events organized by Andy Warhol and Paul Morrissey in 1966 and 1967, featuring musical performances by th ...

avant-garde In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...

multimedia show. Their light show engineer Danny Williams, who pioneered many of today's standard practices in rock music light shows, built a light system at the Fillmore that included stroboscopes, slides and film projections onstage. The system was partially inspired by

Jonas Mekas Jonas Mekas (; ; December 24, 1922 – January 23, 2019) was a Lithuanian-American filmmaker, poet, and artist who has been called "the godfather of American avant-garde cinema". Mekas's work has been exhibited in museums and at festivals world ...

' earlier film projections at concerts held at The Cinematheque in New York. As conceived by Warhol and Williams, the show also included wild, free dancing both in the crowd and onstage. Although The Velvet Underground's

proto-punk Proto-punk (or protopunk) is rock music from the 1960s to mid-1970s that foreshadowed the punk rock genre and movement. A retrospective label, the musicians involved were generally not originally associated with each other and came from a variet ...

aesthetics failed to resonate with the incipient San Francisco

counterculture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Ho ...

, Graham retained Williams to build additional light systems. These innovations were to become part of the Fillmore Auditorium's prestige and image and served as the basis for the systems subsequently used at the

Fillmore East The Fillmore East was Promoter (entertainment), rock promoter Bill Graham (promoter), Bill Graham's rock venue on Second Avenue (Manhattan), Second Avenue near 6th Street (Manhattan), East 6th Street on the Lower East Side section of Manhattan, ...

and Fillmore West venues. In the mid-1960s, the Fillmore Auditorium became the focal point for

psychedelic music Psychedelic music (sometimes called psychedelia) is a wide range of popular music styles and genres influenced by 1960s psychedelia, a subculture of people who used psychedelic drugs such as Dmt, DMT, Lysergic acid diethylamide, LSD, mescaline, ...

and the counterculture in general, with such acts as the

Grateful Dead The Grateful Dead was an American rock music, rock band formed in Palo Alto, California, in 1965. Known for their eclectic style that fused elements of rock, blues, jazz, Folk music, folk, country music, country, bluegrass music, bluegrass, roc ...

, the Steve Miller Band,

Jefferson Airplane Jefferson Airplane was an American Rock music, rock band formed in San Francisco, California, in 1965. One of the pioneering bands of psychedelic rock, the group defined the San Francisco Sound and was the first from the San Francisco Bay Area, ...

Quicksilver Messenger Service Quicksilver Messenger Service is an American psychedelic rock band formed in 1965 in San Francisco. The band achieved wide popularity in the San Francisco Bay Area and, through their recordings, with psychedelic rock enthusiasts around the globe, ...

, Moby Grape,

the Doors The Doors were an American rock band formed in Los Angeles in 1965, comprising vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger and drummer John Densmore. They were among the most influential and controversial rock acts ...

, Jimi Hendrix Experience,

the Byrds The Byrds () were an American Rock music, rock band formed in Los Angeles, California, in 1964. The band underwent multiple lineup changes throughout its existence, with frontman Roger McGuinn (known as Jim McGuinn until mid-1967) being the so ...

Big Brother and the Holding Company Big Brother and the Holding Company are an American rock band that was formed in San Francisco in 1965 as part of the same psychedelic music scene that produced the Grateful Dead, Quicksilver Messenger Service, and Jefferson Airplane. After ...

Santana Santana may refer to: Transportation * Volkswagen Santana, an automobile * Santana Cycles, manufacturer of tandem bicycles * Santana Motors, a former Spanish automobile manufacturer * Sailboat designs by W. D. Schock Corp ** Santana 20 ** Santan ...

Frank Zappa Frank Vincent Zappa (December 21, 1940 – December 4, 1993) was an American guitarist, composer, and bandleader. In a career spanning more than 30 years, Zappa composed Rock music, rock, Pop music, pop, jazz, jazz fusion, orchestra ...

the Mothers of Invention The Mothers of Invention (also known as the Mothers) were an American rock music, rock band from California. Formed in 1964, their work is marked by the use of sonic experimentation, innovative album art, and elaborate live shows. Originally an ...

, and British acts

the Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...

Cream Cream is a dairy product composed of the higher-fat layer skimmed from the top of milk before homogenization. In un-homogenized milk, the fat, which is less dense, eventually rises to the top. In the industrial production of cream, this proces ...

, and

Pink Floyd Pink Floyd are an English Rock music, rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic music, psychedelic groups, they were distinguished by their extended compositions, sonic experiments ...

all performing at the venue. Besides

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...

, Graham also featured non-rock acts such as

Lenny Bruce Leonard Alfred Schneider (October 13, 1925 – August 3, 1966), better known by his stage name Lenny Bruce, was an American stand-up comedian, social critic, and satirist. He was renowned for his open, free-wheeling, and critical style of come ...

Miles Davis Miles Dewey Davis III (May 26, 1926September 28, 1991) was an American jazz trumpeter, bandleader, and composer. He is among the most influential and acclaimed figures in the history of jazz and 20th century music, 20th-century music. Davis ado ...

Rahsaan Roland Kirk Rahsaan Roland Kirk (born Ronald Theodore Kirk; August 7, 1935Kernfeld, Barry.Kirk, Roland" ''The New Grove Dictionary of Jazz'', 2nd ed. Ed. Barry Kernfeld. ''Grove Dictionary of Music and Musicians, Grove Music Online''. ''Grove Dictionary of M ...

, Charles Lloyd,

Aretha Franklin Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Honored as the "Honorific nicknames in popular music, Queen of Soul", she was twice named by ''Rolling Stone'' magazine as the Roll ...

, and

Otis Redding Otis Ray Redding Jr. (September 9, 1941 – December 10, 1967) was an American singer and songwriter. He is regarded as one of the greatest singers in the history of American popular music and a seminal artist in soul music and rhythm and blues. ...

as well as poetry readings. The Grateful Dead played a total of 51 concerts at the venue from 1965 through 1969.

B.B. King Riley B. King (September 16, 1925 – May 14, 2015), known professionally as B.B. King, was an American blues guitarist, singer, songwriter, and record producer. He introduced a sophisticated style of soloing based on fluid string bending, sh ...

's well-received performances at the venue served to introduce many fans to the authentic sounds that inspired the

blues rock Blues rock is a fusion music genre, genre and form of rock music, rock and blues music that relies on the chords/scales and instrumental improvisation of blues. It is mostly an electric ensemble-style music with instrumentation similar to electri ...

subgenre. He subsequently became a countercultural icon, appearing at many rock festivals. Albert King also played a series of well-received shows here in 1968, with one of them being released as his first live album '' Live Wire/Blues Power''. Eventually, two additional shows would be released as '' Wednesday Night in San Francisco'' and '' Thursday Night in San Francisco''. The venue was known for its ambience as well as for the musical performances, often with swirling light-show projections,

strobe light A strobe light or stroboscopic lamp, commonly called a strobe, is a device used to produce regular flashes of light. It is one of a number of devices that can be used as a stroboscope. The word originated from the Ancient Greek ('), meaning ...

s and uninhibited dancing. The cultural impact of the Fillmore was very large. It is referenced by Hunter S. Thompson in his 1971 novel '' Fear and Loathing in Las Vegas'' in a description of the

counterculture of the 1960s The counterculture of the 1960s was an anti-establishment cultural phenomenon and political movement that developed in the Western world during the mid-20th century. It began in the early 1960s, and continued through the early 1970s. It is ofte ...

in the

San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...

Fillmore West, Fillmore East and the New Old Fillmore

In the summer of 1968, the continuing socioeconomic deterioration of the surrounding neighborhood and the modest capacity of the venue compelled Graham to abandon the Fillmore Auditorium only two years after his famous association with the venue commenced. That July, he assumed ownership of the Carousel Ballroom at nearby 10 South Van Ness Avenue. The venue had been previously managed as a cooperative venture for several months by the

, Jefferson Airplane and other Bay Area groups. The Carousel subsequently operated as the Fillmore West, paralleling Graham's

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

's East Village. However, both venues were shuttered by Graham in July 1971 as

arena An arena is a large enclosed venue, often circular or oval-shaped, designed to showcase theatre, Music, musical performances or Sport, sporting events. It comprises a large open space surrounded on most or all sides by tiered seating for specta ...

bookings on popular music tours became increasingly prevalent. For an indeterminate period from 1969 to 1970, the Fillmore Auditorium was operated by new management as the New Old Fillmore; during this period, the Grateful Dead and

The Stooges The Stooges or Iggy and the Stooges, originally billed as the Psychedelic Stooges, were an American rock band formed in Ann Arbor, Michigan, in 1967 by singer Iggy Pop, guitarist Ron Asheton, drummer Scott Asheton, and bassist Dave Alexande ...

performed notable engagements at the venue.

The Elite Club

The original Fillmore location became a venue called The Elite Club. For several years in the early 1980s, punk promoters Paul Rat and Wes Robinson booked

punk rock Punk rock (also known as simply punk) is a rock music genre that emerged in the mid-1970s. Rooted in 1950s rock and roll and 1960s garage rock, punk bands rejected the corporate nature of mainstream 1970s rock music. They typically produced sh ...

shows at this venue. Punk bands that performed at The Elite Club include

Crucifix A crucifix (from the Latin meaning '(one) fixed to a cross') is a cross with an image of Jesus on it, as distinct from a bare cross. The representation of Jesus himself on the cross is referred to in English as the (Latin for 'body'). The cru ...

, Discharge, 45 Grave, FEAR, D.O.A,

Verbal Abuse Verbal abuse (also known as verbal aggression, verbal attack, verbal violence, verbal assault, psychic aggression, or psychic violence) is a type of Psychological abuse, psychological/mental abuse that involves the use of Oral language, oral or w ...

Social Distortion Social Distortion is an American punk rock band formed in 1978 in Fullerton, California. It consists of Mike Ness (vocals, guitar), Jonny Wickersham (guitar), Brent Harding (bass), David Hidalgo Jr. (drums), and David Kalish (keyboards). Emerg ...

Bad Religion Bad Religion is an American punk rock band, formed in Los Angeles, California, in 1980. The band's lyrics cover topics related to religion, politics, society, the media and science. Musically, they are noted for their melodic sensibilities and ...

, Black Flag,

Bad Brains Bad Brains are an American punk rock band formed in Washington, D.C., in 1976. They are widely regarded as pioneers of hardcore punk, though the band's members have objected to the use of this term to describe their music. They are also an ade ...

Dead Kennedys Dead Kennedys are an American punk rock band that formed in San Francisco, California, in 1978. The band was one of the defining punk bands during its initial eight-year run. Initially consisting of lead guitarist East Bay Ray, bassist Klaus Fl ...

, Red Rockers, T.S.O.L., Flipper,

Gang of Four The Gang of Four () was a Maoist political faction composed of four Chinese Communist Party (CCP) officials. They came to prominence during the Cultural Revolution (1966–1976) and were later charged with a series of treasonous crimes due to th ...

, and Public Image Ltd.

Reopening and national franchise

The Fillmore reopened under Graham's management in the mid-1980s, but it was damaged and closed by the

Loma Prieta earthquake On October 17, 1989, at 5:04 p.m. PST, the Loma Prieta earthquake occurred at the Central Coast of California. The shock was centered in The Forest of Nisene Marks State Park in Santa Cruz County, approximately 10 mi (16 km) ...

of October 1989. After Graham died in a helicopter crash in 1991, those close to him decided to carry out his final wish to retrofit and reopen the original Fillmore, which required much structural work. The Fillmore reopened on April 27, 1994, with the band

The Smashing Pumpkins The Smashing Pumpkins (also simply known as Smashing Pumpkins) are an American alternative rock band formed in Chicago in 1988 by frontman and guitarist Billy Corgan, guitarist James Iha, bassist D'arcy Wretzky and drummer Jimmy Chamberlin. The ...

playing an unannounced surprise show, and Primus playing the first official reopening show the following night. The Fillmore has once again become a San Francisco hot spot with frequent shows. For a standard show, the capacity of the Fillmore is 1,315 guests. Since 2007, the Fillmore is leased and operated by

. Live Nation has since named several of its existing and new clubs after the Fillmore. This includes clubs in

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

, and the Fillmore at the Jackie Gleason Theater in

Miami Beach, Florida Miami Beach is a coastal resort city in Miami-Dade County, Florida, United States. It is part of the Miami metropolitan area of South Florida. The municipality is located on natural and human-made barrier islands between the Atlantic Ocean ...

. The Fillmore Charlotte opened in June 2009. A Fillmore in the

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

, suburb of

Silver Spring, Maryland Silver Spring is a census-designated place (CDP) in southeastern Montgomery County, Maryland, United States, near Washington, D.C. Although officially Unincorporated area, unincorporated, it is an edge city with a population of 81,015 at the 2020 ...

, broke ground in 2010 and opened in late 2011. The 2,000-seat Fillmore New Orleans opened in 2019 on the second floor of Harrah's New Orleans casino. The Central, Minneapolis Fillmore venue opened in February 2020.“Entertainment complex near Target Field would include Fillmore music theater”
June 13, 2017 article;

Minneapolis Star Tribune ''The Minnesota Star Tribune'', formerly the ''Minneapolis Star Tribune'', is an American daily newspaper based in Minneapolis, Minnesota. As of 2023, it is Minnesota's largest newspaper and the seventh-largest in the United States by circula ...

; retrieved June 13, 2017. The Fillmore brand was also attached to

Irving Plaza Irving Plaza (known through sponsorship as Irving Plaza, powered by Verizon 5G and formerly known as the Fillmore New York at Irving Plaza) is a ballroom-style music venue located within the Union Square neighborhood of Manhattan in New York ...

from 2007 to 2010.

Locations

Current

Former

Traditions

The Fillmore is also well known for its psychedelic concert posters by artists who in the 1960s included Wes Wilson and Rick Griffin. Copies of the night's poster are given to fans free of charge as they exit selected, sold-out shows. A curated collection of these posters is on display in the mezzanine level of the auditorium today. Other traditions are carried on to this day at the Fillmore in San Francisco. One is a large tub of free apples for concert goers positioned near the entrance. Another is a "greeter" who welcomes each guest as they enter with: "Welcome to the Fillmore!"

References

External links

"Fillmore San Francisco" official website

{{DEFAULTSORT:Fillmore, The Music venues in San Francisco Theatres in San Francisco Western Addition, San Francisco Hippie movement Landmarks in San Francisco Fillmore District, San Francisco