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''Wamp 2 Dem'' is a commercial
mixtape In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists mo ...
by English rapper Giggs. It was released on 6 October 2017 by No BS Music, while the mixtape was distributed by
Island Records Island Records is a multinational record label owned by Universal Music Group. It was founded in Jamaica by Chris Blackwell, Graeme Goodall, and Leslie Kong in 1959, and was eventually sold to PolyGram in 1989. Island and A&M Records, another ...
. It succeeds Giggs' fourth album ''
Landlord A landlord is the owner of property such as a house, apartment, condominium, land, or real estate that is rented or leased to an individual or business, known as a tenant (also called a ''lessee'' or ''renter''). The term landlord appli ...
'' (2016), released a year and two months prior, and is Giggs' first release with a major label. The mixtape includes guest appearances from American rappers
2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (formerly Tity Boi), is an American rapper and actor. Born and raised in College Park, Georgia, he gained recognition as one-half of the Southern hip-hop duo Playaz Ci ...
,
Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...
and Lil Duke, alongside
Dave Dave may refer to: Arts and entertainment * ''Dave'' (film), a 1993 film starring Kevin Kline and Sigourney Weaver * ''Dave'' (musical), a 2018 stage musical adaptation of the 1993 film * ''Dave'' (TV series), a 2020 American comedy series * ...
, Footsie,
D Double E Darren Jason Dixon (born 19 January 1980), known professionally as D Double E, is a British grime MC, DJ and record producer from Forest Gate, East London. He performs both as a solo artist and as a member of the grime duo Newham Generals. ...
,
Popcaan Andrae Hugh Sutherland (born 19 July 1988), known professionally as Popcaan, is a Jamaican Toasting (Jamaican music), deejay. In 2008, Popcaan joined Vybz Kartel's Gaza Music Empire. In 2010, he released his breakthrough international hit "Cl ...
and
Donae'o Ian Greenidge, better known by his stage name Donae'o ( ; meaning ''Gift from God''), is a British singer, songwriter and rapper from North-West London. He has worked with numerous British musicians throughout his career including The Streets, ...
. Production was handled by Cool & Dre, London on da Track,
Zaytoven Xavier Lamar Dotson (born January 12, 1980), known professionally as Zaytoven, is an American record producer from Atlanta, Georgia. He has released collaborative projects with artists including Gucci Mane, Usher, Future, Young Dolph, Mig ...
, The Fanatix, Bricks Da Mane and Chris Childs, among others. The mixtape was supported by one single – "Linguo" featuring Donae'o, which became Giggs' highest-charting single.


Background

In August 2016, Giggs released his fourth album ''
Landlord A landlord is the owner of property such as a house, apartment, condominium, land, or real estate that is rented or leased to an individual or business, known as a tenant (also called a ''lessee'' or ''renter''). The term landlord appli ...
'' to positive reception, entering at number 2 on the
UK Albums Chart The Official Albums Chart is the United Kingdom's industry-recognised national record chart for album, albums. Entries are ranked by sales and audio streaming. It was published for the first time on 22 July 1956 and is compiled every week by the O ...
. In early 2017, Giggs was featured on two tracks from Canadian rapper
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
's album ''
More Life ''More Life'' is the fifth commercial mixtape by Canadian rapper Drake. Described and marketed as a playlist, some publications have referred to it as a mixtape. It was released on March 18, 2017, through Young Money Entertainment, Cash Money Rec ...
'', " No Long Talk" and " KMT". The guest appearances led to significant widespread attention for Giggs and his music. The same month, Giggs announced the ''Wamp 2 Dem'' mixtape on The SN1 Snow on
Beats 1 Apple Music 1, previously branded as Beats 1, is a 24/7 music radio station owned and operated by Apple Inc. It is accessible through iTunes or the Apple Music app on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod), ...
Radio. Giggs described the mixtape as "a response to Americans who criticise UK rap", stating: "People wasn't really respecting England. ''Wamp 2 Dem'' was more showing where we're coming, xplaining thatwe're the same as you." The mixtape's artwork was unveiled in June 2017, while the release date was revealed on 4 September 2017 via
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
.


Promotion

''Wamp 2 Dem'' was promoted by Giggs through
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
, posting teaser trailers compiling online reactions to his verse from
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
's " KMT", song previews and
meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...
voiceovers. Numerous billboards and posters were set up around
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
the week leading up to the release.


Singles

The first single, "Linguo" featuring
Donae'o Ian Greenidge, better known by his stage name Donae'o ( ; meaning ''Gift from God''), is a British singer, songwriter and rapper from North-West London. He has worked with numerous British musicians throughout his career including The Streets, ...
, was released on 29 November 2017. The song peaked at number 28 on the UK Singles Chart, becoming Giggs' first solo single to enter the top 40 and thus his highest-charting solo single to date.


Release

''Wamp 2 Dem'' was released on 6 October 2017 for
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
purchase and streaming via
Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
and
Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...
, as well as purchase through
Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...
and
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
. The mixtape was also made available for free download through Giggs' official website.


Track listing


Personnel

Credits adapted from Tidal. * Giggs – primary artist, executive producer *
2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (formerly Tity Boi), is an American rapper and actor. Born and raised in College Park, Georgia, he gained recognition as one-half of the Southern hip-hop duo Playaz Ci ...
– featured artist * Bricks Da Mane – producer * Chris Childs – producer * Cool & Dre – producer, mixing *
D Double E Darren Jason Dixon (born 19 January 1980), known professionally as D Double E, is a British grime MC, DJ and record producer from Forest Gate, East London. He performs both as a solo artist and as a member of the grime duo Newham Generals. ...
– featured artist *
Dave Dave may refer to: Arts and entertainment * ''Dave'' (film), a 1993 film starring Kevin Kline and Sigourney Weaver * ''Dave'' (musical), a 2018 stage musical adaptation of the 1993 film * ''Dave'' (TV series), a 2020 American comedy series * ...
– featured artist * Dirty Saj – recording engineer *
Donae'o Ian Greenidge, better known by his stage name Donae'o ( ; meaning ''Gift from God''), is a British singer, songwriter and rapper from North-West London. He has worked with numerous British musicians throughout his career including The Streets, ...
– producer, featured artist * Flyo – producer * Footsie – featured artist * Illa – producer * Jay Jay Heston – producer * Lil Duke – featured artist * London on da Track – producer * M16 – producer * Narcos – producer *
Popcaan Andrae Hugh Sutherland (born 19 July 1988), known professionally as Popcaan, is a Jamaican Toasting (Jamaican music), deejay. In 2008, Popcaan joined Vybz Kartel's Gaza Music Empire. In 2010, he released his breakthrough international hit "Cl ...
– featured artist * The Fanatix – producer *
Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...
– featured artist *
Zaytoven Xavier Lamar Dotson (born January 12, 1980), known professionally as Zaytoven, is an American record producer from Atlanta, Georgia. He has released collaborative projects with artists including Gucci Mane, Usher, Future, Young Dolph, Mig ...
– producer


Charts


''The Essence''

''The Essence'' is a 3-part film series inspired by the soundtracks of Gigg's albums. Part one was released on 12 April 2019 on Giggs' YouTube channel. It was written by Michael 'Buck' Maris, Ashley Chin and April Walker. Myles Whittingham directed the film and it was produced by Mouktar Mohamed. Ashley Chin also plays a lead role in the film and also stars Dorcas Shola-Fapson, Rashid Kasirye with Giggs making a cameo in the film. It would be the second time Giggs has worked with Chin, the first being ''Victim''. The film was sponsored by
ASOS ASOS or Asos may refer to: * Asos, a village in Greece * ASOS (retailer), a UK online fashion store * '' A Storm of Swords'', a book in the ''A Song of Ice and Fire'' saga by G. R. R. Martin * Action short of strike, industrial action undertake ...
, True Religion,
Nike, Inc. Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...
,
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
, Benjart, Fresh Ego Kid, Dollars and Pounds amongst others. Part 2 was released on 20 December 2019 and was inspired by the soundtrack of the Giggs' album '' Big Bad...''. The second part of the series touches on the topics of gun culture, suicide, and abortion, outlining serious issues that affect the community living their daily lives in the streets. Part 3 was released a year later on 20 December 2020 and is inspired by the soundtrack of the Giggs mixtape ''Now Or Never''.


Cast

* Ashley Chin as Isaac * Michael Maris as Marcus * Dorcas Shola-Fapson as Ava * Aymen Hamdouchi as Youssef *
Suspect In law enforcement jargon, a suspect is a known person accused or suspected of committing a crime. Police and reporters in the United States often use the word suspect as a jargon when referring to the perpetrator of the offense (perp in dated U. ...
as Weebs * Nico James as Jacob * Giggs as N.T. * Rashid Kasirye as Camera Man * Harvey Allen


Episodes


References

{{Authority control 2017 albums Giggs (rapper) albums 2010s English-language films