The Emerging Republican Majority
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Kevin Price Phillips (November 30, 1940 – October 9, 2023) was an American writer and commentator on politics, economics, and history. He emerged as a Republican Party strategist who helped devise its Southern Strategy in the 1960s. Phillips became disaffected with the party by the 1990s, subsequently leaving it to become an
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in Pennsylvania, United States * Independentes (English: Independents), a Portuguese artist ...
and staunch critic of the Republicans. He was a regular contributor to the ''
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'', ''
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'', and
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, and was a
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on
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's '' NOW with Bill Moyers''.


Early life

Phillips was born in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
in 1940, and grew up in
the Bronx The Bronx ( ) is the northernmost of the five Boroughs of New York City, boroughs of New York City, coextensive with Bronx County, in the U.S. state of New York (state), New York. It shares a land border with Westchester County, New York, West ...
, raised by a family of Irish, Scottish, and English descent. He was drawn to the Republican Party from an early age, supporting
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; October 14, 1890 – March 28, 1969) was the 34th president of the United States, serving from 1953 to 1961. During World War II, he was Supreme Commander of the Allied Expeditionar ...
for president in
1952 Events January–February * January 26 – Cairo Fire, Black Saturday in Kingdom of Egypt, Egypt: Rioters burn Cairo's central business district, targeting British and upper-class Egyptian businesses. * February 6 ** Princess Elizabeth, ...
and
1956 Events January * January 1 – The Anglo-Egyptian Sudan, Anglo-Egyptian Condominium ends in Sudan after 57 years. * January 8 – Operation Auca: Five U.S. evangelical Christian Missionary, missionaries, Nate Saint, Roger Youderian, E ...
. He attended the
Bronx High School of Science The Bronx High School of Science is a State school, public Specialized high schools in New York City, specialized high school in the Bronx in New York City. It is operated by the New York City Department of Education. Admission to Bronx Science ...
before earning a bachelor's degree in political science from
Colgate University Colgate University is a Private university, private college in Hamilton, New York, United States. The Liberal arts colleges in the United States, liberal arts college was founded in 1819 as the Baptist Education Society of the State of New York ...
and a
juris doctor A Juris Doctor, Doctor of Jurisprudence, or Doctor of Law (JD) is a graduate-entry professional degree that primarily prepares individuals to practice law. In the United States and the Philippines, it is the only qualifying law degree. Other j ...
from
Harvard Law School Harvard Law School (HLS) is the law school of Harvard University, a Private university, private research university in Cambridge, Massachusetts. Founded in 1817, Harvard Law School is the oldest law school in continuous operation in the United ...
; he also studied at the
University of Edinburgh The University of Edinburgh (, ; abbreviated as ''Edin.'' in Post-nominal letters, post-nominals) is a Public university, public research university based in Edinburgh, Scotland. Founded by the City of Edinburgh Council, town council under th ...
.


Early career

Phillips began his political career as an aide to Republican Representative Paul A. Fino. He worked as a strategist on voting patterns for
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
's 1968 campaign, which was the basis for a book, ''The Emerging Republican Majority'', which predicted a conservative
political realignment A political realignment is a set of sharp changes in party-related ideology, issues, leaders, regional bases, demographic bases, and/or the structure of powers within a government. In the fields of political science and political history, this is ...
in national politics and is widely regarded as influential in the field of American
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and Power (social and political), power, and the analysis of political activities, political philosophy, political thought, polit ...
.


Southern strategy

Phillips told a journalist during the 1968 presidential election that "the whole secret of politics is knowing who hates who". After Nixon was elected, Phillips wrote a book on what has come to be known as the " Southern strategy" of the Republican Party. Entitled ''The Emerging Republican Majority'', it argued that the southern states of the US would keep the Republicans winning presidential elections and more than offset the decline in Republican support in Northeast states, based on the racial resentment of white voters. As he stated to the ''New York Times Magazine'' in 1970,
All the talk about Republicans making inroads into the Negro vote is persiflage. Even 'Jake the Snake' iberal Republican Senator Jacob Javits of New York">Jacob_Javits.html" ;"title="iberal Republican Senator Jacob Javits">iberal Republican Senator Jacob Javits of New Yorkonly gets 20 percent. From now on, Republicans are never going to get more than 10 to 20 percent of the Negro vote, and they don't need any more than that... but Republicans would be shortsighted if they weakened the Voting Rights Act. The more Negroes who register as Democrats in the South, the sooner the Negrophobia, Negrophobe whites will quit the Democrats and become Republicans. That's where the votes are. Without that prodding from the blacks, the whites will backslide into their old comfortable arrangement with the local Democrats.
The book however was not used in the campaign itself, Phillips notes in the preface to the Princeton Edition,
Some observers concluded that ''The Emerging Republican Majority'' was the emerging Republican strategy. ''
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'' labelled the book "The political bible of the Nixon Era." Not quite. The book was not a blueprint of the GOP's "Southern Strategy" as some claimed,. ... Richard Nixon had read memos based on the book's analyses during the week before the November 1968 election, but in mid-1969 he truthfully said he had not read the actual book. He read it a few months later.
His predictions regarding shifting voting patterns in presidential elections proved accurate, though they did not extend "downballot" to Congressional elections until the
Republican revolution The "Republican Revolution", "Revolution of '94", or "Gingrich Revolution" are political slogans that refer to the Republican Party's (GOP) success in the 1994 U.S. midterm elections, which resulted in a net gain of 54 seats in the House o ...
of 1994.


Political commentary

Phillips briefly worked in the
Department of Justice A justice ministry, ministry of justice, or department of justice, is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...
during the Nixon administration, but later left to embark on a career as an author and commentator. In his books, he coined the term
Sun Belt The Sun Belt is a region of the United States generally considered stretching across the Southeast and Southwest. Another rough definition of the region is the area south of the Parallel 36°30′ north. Several climates can be found in the re ...
to refer to the southern states. During this time, he was associated with the New Right.


Later career

As time went on, Phillips grew increasingly disillusioned with the Republican Party. Claiming that the
Watergate scandal The Watergate scandal was a major political scandal in the United States involving the Presidency of Richard Nixon, administration of President Richard Nixon. The scandal began in 1972 and ultimately led to Resignation of Richard Nixon, Nix ...
had dealt a fatal blow to his vision for a perpetual Republican majority, he was a critic of expanding
wealth inequality The distribution of wealth is a comparison of the wealth of various members or groups in a society. It shows one aspect of economic inequality or economic heterogeneity. The distribution of wealth differs from the income distribution in that ...
under the presidency of
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
, and was a staunch opponent of
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
's administration, which he extensively criticized in his 2006 book '' American Theocracy''.


''American Theocracy'' (2006)

Rev. Dr. Allen Dwight Callahan states the book's theme is that the Republican Party (GOP),
religious fundamentalism Fundamentalism is a tendency among certain groups and individuals that are characterized by the application of a strict literal interpretation to scriptures, dogmas, or ideologies, along with a strong belief in the importance of distinguis ...
, petroleum, and borrowed money are an "Unholy Alliance." The last chapter, in a nod to his first major work, is titled "The Erring Republican Majority". ''American Theocracy'', "presents a nightmarish vision of ideological extremism, catastrophic fiscal irresponsibility, rampant greed and dangerous shortsightedness." ''
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'' wrote:
He identifies three broad and related trends — none of them new to the Bush years but all of them, he believes, exacerbated by this administration's policies — that together threaten the future of the United States and the world. One is the role of oil in defining and, as Phillips sees it, distorting American foreign and domestic policy. The second is the ominous intrusion of radical Christianity into politics and government. And the third is the astonishing levels of debt — current and prospective — that both the government and the American people have been heedlessly accumulating. If there is a single, if implicit, theme running through the three linked essays that form this book, it is the failure of leaders to look beyond their own and the country's immediate ambitions and desires so as to plan prudently for a darkening future.
Phillips uses the term
financialization Financialization (or financialisation in British English) is a term sometimes used to describe the development of financial capitalism during the period from 1980 to the present, in which debt-to-equity ratios increased, and financial service ...
to describe how the
U.S. economy The United States has a highly developed mixed economy. It is the world's largest economy by nominal GDP and second largest by purchasing power parity (PPP). As of 2025, it has the world's seventh highest nominal GDP per capita and ninth ...
has been radically restructured from a focus on production, manufacturing and wages, to a focus on speculation, debt, and profits. Since the 1980s, Phillips argues in ''American Theocracy'',
the underlying Washington strategy… was less to give ordinary Americans direct sums than to create a low-interest-rate boom in real estate, thereby raising the percentage of American home ownership, ballooning the prices of homes, and allowing householders to take out some of that increase through low-cost refinancing. This triple play created new wealth to take the place of that destroyed in the 2000-2002 stock-market crash and simultaneously raised consumer confidence. Nothing similar had ever been engineered before. Instead of a recovery orchestrated by Congress and the White House and aimed at the middle- and bottom-income segments, this one was directed by an appointed central banker, a man whose principal responsibility was to the banking system. His relief, targeted on financial assets and real estate, was principally achieved by monetary stimulus. This in itself confirmed the massive realignment of preferences and priorities within the American system…. Likewise, huge and indisputable but almost never discussed, were the powerful political economics lurking behind the stimulus: the massive rate-cut-driven post-2000 bailout of the FIRE (''finance, insurance, and real estate'') sector, with its ever-climbing share of GDP and proximity to power. No longer would Washington concentrate stimulus on wages or public-works employment. The Fed's policies, however shrewd, were not rooted in an abstraction of the national interest but in pursuit of its statutory mandate to protect the U.S. banking and payments system, now inseparable from the broadly defined financial services sector.


Critical reception

''American Theocracy'' was reviewed widely. ''The
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'' wrote "It is not without polemic, but unlike many of the more glib and strident political commentaries of recent years, it is extensively researched and frighteningly persuasive..." ''The
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily nonprofit newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has long held the second largest circulation among Chicago newspaper ...
'' wrote "Overall, Phillips' book is a thoughtful and somber jeremiad, written throughout with a graceful wryness... a capstone to his life's work."


''Bad Money'' (2008)

Phillips examines America's great shift from manufacturing to financial services. He also discusses America's petroleum policies and the tying of the dollar to the price of oil. Phillips suggests that the
Euro The euro (currency symbol, symbol: euro sign, €; ISO 4217, currency code: EUR) is the official currency of 20 of the Member state of the European Union, member states of the European Union. This group of states is officially known as the ...
and the
Chinese Yuan The renminbi ( ; currency symbol, symbol: Yen and yuan sign, ¥; ISO 4217, ISO code: CNY; abbreviation: RMB), also known as the Chinese yuan, is the official currency of the China, People's Republic of China. The renminbi is issued by the Peop ...
/
Renminbi The renminbi ( ; currency symbol, symbol: Yen and yuan sign, ¥; ISO 4217, ISO code: CNY; abbreviation: RMB), also known as the Chinese yuan, is the official currency of the China, People's Republic of China. The renminbi is issued by the Peop ...
are favourites to take the dollar's place in countries hostile towards America, such as Iran. He then tackles the lack of regulatory oversight employed in the housing market and how the housing boom was allowed to run free under
Alan Greenspan Alan Greenspan (born March 6, 1926) is an American economist who served as the 13th chairman of the Federal Reserve from 1987 to 2006. He worked as a private adviser and provided consulting for firms through his company, Greenspan Associates L ...
. The book concludes with the proposal that America is employing bad capitalism and extends
Gresham's law In economics, Gresham's law is a monetary principle stating that "bad money drives out good". For example, if there are two forms of commodity money in circulation, which are accepted by law as having similar face value, the more valuable commo ...
of currency to suggest that their good capitalism will be driven out by the bad.''Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism'' (2008);


Personal life and death

In 1968, Phillips married Martha Henderson. A resident of
Naples, Florida Naples is a city in Collier County, Florida, United States. As of the 2020 United States census, 2020 census, the population was 19,115, down from 19,539 at the 2010 census. Naples is a principal city of the Collier County, Florida, Naples–Marc ...
, he died from complications of
Alzheimer's disease Alzheimer's disease (AD) is a neurodegenerative disease and the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in remembering recent events. As the disease advances, symptoms can include problems wit ...
at a hospice facility near his home on October 9, 2023, at the age of 82.


Publications

* ''The Emerging Republican Majority'' (1969) * ''Mediacracy: American Parties and Politics in the Communications Age'' (1974) * ''Electoral Reform and Voter Participation'' (with Paul H. Blackman, 1975) * ''Post-Conservative America: People, Politics, and Ideology in a Time of Crisis'' (1982) * ''Staying on Top: The Business Case for a National Industrial Strategy'' (1984) * ''The Politics of Rich and Poor: Wealth and Electorate in the Reagan Aftermath'' (1990) * ''Boiling Point: Democrats, Republicans, and the Decline of Middle Class Prosperity'' (1993) * ''Arrogant Capital: Washington, Wall Street and the Frustration of American Politics'' (1994) * ''The Cousins' Wars: Religion, Politics and the Triumph of Anglo-America'' (1999) * ''Wealth and Democracy: A Political History of the American Rich'' (2002) * ''William McKinley (The American Presidents Series: The 25th President, 1897-1901)'' (2003) * ''American Dynasty: Aristocracy, Fortune, and the Politics of Deceit in the House of Bush'' (2004) * '' American Theocracy: The Peril and Politics of Radical Religion, Oil, and Borrowed Money in the 21st Century'' (2006) * ''Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism'' (2008) * ''After the Fall: The Inexcusable Failure of American Finance: An Update to Bad Money'' (2009) * ''1775: A Good Year for Revolution'' (2012)


References


Further reading

*


External links


BookTalk.org - online book discussion of ''Bad Money''

Fmr. Top Republican Strategist Discusses The Bush Family's Rise To Power Since WWI

Fmr. Top Republican Strategist Examines the History of the Bush Family

Fmr. GOP Strategist Kevin Phillips on American Theocracy: The Peril and Politics of Radical Religion, Oil, and Borrowed Money in the 21st Century



The Erring Republican Authority: Kevin Phillips is wrong about everything. Why is he taken so seriously?

Twelve articles written by Phillips for Harper's Magazine

VIDEO - Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism
presentation from Kevin Phillips' book tour, April 28, 2008, Portland, Oregon. * {{DEFAULTSORT:Phillips, Kevin 1940 births 2023 deaths 20th-century American male writers 20th-century American non-fiction writers 21st-century American male writers 21st-century American non-fiction writers Alumni of the University of Edinburgh American foreign policy writers American male non-fiction writers American political consultants American political writers Colgate University alumni Deaths from Alzheimer's disease in Florida Deaths from dementia in Florida Harvard Law School alumni New York (state) Republicans The Bronx High School of Science alumni Writers from the Bronx Writers from Florida