The Baltimore Plan was an urban planning initiative to remove urban blight.
History
Prior to
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
,
Baltimore
Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...
had little housing codes with segregated services. The most notable early code was the 1910
J. Barry Mahool ordinance No. 610 prohibiting African-Americans from moving onto blocks where whites were the majority, and vice versa. In 1947, Baltimore created a housing court to enforce code laws. In 1949, Baltimore initiated the "Block One" program, which cleared a courtyard of 63 houses of fences and outdoor toilets, replacing the private property with an open paved public play area funded by code violations against building owners. This would evolve to the Baltimore Plan, heavily sponsored by the
National Association of Home Builders
The National Association of Home Builders (NAHB) is one of the largest trade associations in the United States, representing the interests of home builders, developers, contractors, and associated businesses. NAHB is headquartered in Washington, D ...
as a method of revitalizing neighborhoods through private enterprise rather than government housing programs.
In 1941 an independent private group called the Citizens Planning and Housing Association (CPHA) was formed with Morton Hans Froelicher, Frances Morton and mortgage banker
James Rouse
James Wilson Rouse (April 26, 1914 – April 9, 1996) was an American businessman and founder of The Rouse Company. Rouse was a pioneering American real estate developer, urban planner, civic activist, and later, free enterprise-based philanthr ...
. Prior to
Federal Housing Administration
The Federal Housing Administration (FHA), also known as the Office of Housing within the Department of Housing and Urban Development (HUD), is a Independent agencies of the United States government, United States government agency founded by Pr ...
loan insurance, the urban mortgage market was a higher risk secondary market with collateral loss in blighted neighborhoods. In 1950, CPHA campaigned the city government to initiate a pilot program for government backed neighborhood improvement programs. In 1951,
Thomas D'Alesandro, Jr. created the Mayor's Advisory Council on Housing Law Enforcement with Rouse as chair, including
Guy Hollyday from the
Mortgage Bankers Association. The Baltimore Plan was created to remove blight from a 27 block section of East Baltimore. The process was to identify a slum, and hold an inspection by the housing department, sanitation, police, and fire and cite owners for violations. A special housing court would hear cases, and condemn the homes or offer a loan furnished by Hollyday and Rouses's Fight Blight Fund.
The Baltimore Plan was not originated by Rouse, but he became the prime spokesman and advocate for the program. The plan was reviewed by other states housing officials to see if the model would work in their cities. Rouse vowed not to stop until all of Baltimores slums are completely cleaned up.
In 1953, NBC broadcast the
Encyclopædia Britannica
The is a general knowledge, general-knowledge English-language encyclopaedia. It has been published by Encyclopædia Britannica, Inc. since 1768, although the company has changed ownership seven times. The 2010 version of the 15th edition, ...
produced film "The Baltimore Project". The film dramatized the cleanup of slums by fining owners to clean up their properties. The promotions were lauded by the NHMBA facing government building competition, and discounted by Milwaukee mayor
Frank Zeidler as a surface treatment in the fight over government housing spending priorities.
By 1953, the plan had rehabilitated 403 buildings in 100 blocks of the 2000 block effort. The 27 block pilot area was audited and fell below
American Public Health Association
The American Public Health Association (APHA) is a Washington, D.C.–based professional membership and advocacy organization for public health professionals in the United States. APHA is the largest professional organization of public health pr ...
minimum standards of living. Rouse noted that using code violations would take 300 years at the current rate to clean up Baltimore. He petitioned the mayor to give him a centralized inspection and enforcement commission. When the effort was not approved, he left the commission and founded a Maryland State housing program. Rouse founded "Democrats for Eisenhower" in 1952, and was invited to assist
Dwight D. Eisenhower
Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; October 14, 1890 – March 28, 1969) was the 34th president of the United States, serving from 1953 to 1961. During World War II, he was Supreme Commander of the Allied Expeditionar ...
to develop the Housing Act of 1954 loosely based on the Baltimore Plan which spawned a series of housing initiatives Rouse would capitalize on with his planned-city development company
The Rouse Company
The Rouse Company was a publicly traded shopping mall and community developer from 1956 until 2004, when GGP Inc., General Growth Properties (GGP) purchased the company. It was founded by Hunter Moss and James Rouse, James W. Rouse in 1939.
Begin ...
.
Commission member Yates Cook left to join the National Association of Homebuilders and Guy Hollyday joined the Federal Housing Administration.
See also
YouTube video of the Baltimore Plan*Fight Blight Fund - A Rouse initiated fund to steer mortgage business to preferred lenders and builders.
References
{{DEFAULTSORT:Baltimore Plan, The
1951 establishments in Maryland
1950s in Baltimore
Projects established in 1951
Urban planning in the United States