The Ad Club, also known as The Boston Ad Club, more formally The Advertising Club of Greater Boston, originally named the Pilgrim Publicity Association, is the

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collabor ...

for the

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

communications Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

, and

advertising industry The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are ...

New England New England is a region consisting of six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the ...

. It serves as a networking organization that connects its members, who pay a yearly fee, to other companies and people within the industry.

Events

Hatch Awards

The Hatch Awards are an annual event in which

advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

and people in the advertising industry in

are awarded for notable work and lifetime achievements. Winners are chosen by the "Hatch Judging Committee", chosen from the

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

and

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. Categories include Consumer Magazine Single Page,

Poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

Website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

Radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...

, and

Newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...

. As of 2012, the Hatch Awards are in their 52nd consecutive year. In 2012, The Ad Club released re-hatch.org: a comprehensive archive of winning work from Hatch Awards. The site currently displays 2011 and 2012 winning work.

Rosoff Awards

This event awards companies which are seen as having taken a proactive approach to running the business concerning

diversity Diversity, diversify, or diverse may refer to: Business *Diversity (business), the inclusion of people of different identities (ethnicity, gender, age) in the workforce *Diversity marketing, marketing communication targeting diverse customers * ...

and multicultural acceptance within the company. Another more notable aspect of the awards is the

scholarships A scholarship is a form of financial aid awarded to students for further education. Generally, scholarships are awarded based on a set of criteria such as academic merit, diversity and inclusion, athletic skill, and financial need, research ...

given out to a handful of

Boston Public School The Grand Erie District School Board (GEDSB, Originally known as Haldimand Norfolk Brant (English-language Public) District School Board No. 23 prior to May 1998) is a school board that has legal jurisdiction over Norfolk County, Haldimand Coun ...

students who have shown interest in the advertising community and exceptional academic performance throughout High School. In 2009, The Ad Club gave away approximately 100,000 dollars in scholarships to ten different students, sponsored by 5 different New England colleges and a number of corporate sponsors.

The EDGE Conference

The EDGE conference in an annual event that examines current developments and new

innovations Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entit ...

in the marketing world. In 2014, the theme of the half-day conference was “Branded in

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

”, focusing on historical brands, services, and innovative ideas that were conceived in Boston and influence aspects of marketing,

media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...

, and

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

ing.

References

Organizations established in 1904 Advertising organizations {{advertising-stub