The 4-Hour Chef

''The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life'' is a self-help book by Timothy Ferriss, published on November 20, 2012.Trachtenberg, Jeffery A
Amazon Publishing Signs Up Timothy Ferriss's Next Book
''Wall Street Journal.'' August 16, 2011.Stone, Brad

''Business Week.'' January 25, 2012. Like Ferriss' other "4-Hour" books, ''The 4-Hour Chef'' revolves around a theme of self-improvement; this time, through the lens of cooking.Trachta, Ali
Amazon to Publish The 4-Hour Chef by Tim Ferriss + What The Heck is a 4-Hour Chef?
''LaWeekly.com.'' August 19, 2011.Ferriss, Tim
The 4-Hour Chef – The First Kindle Fire Book Teaser (Want a Free Kindle Fire?)
''FourHourWorkWeek.com''. November 29, 2011.

Synopsis

''The 4-Hour Chef'' contains practical cooking and recipe tips and uses the skill of cooking to explain methods for accelerated learning. Recipes based on Ferriss' "Slow-Carb Diet" are included, and the book is presented as a practical guide to mastering cooking and food.Amazon Publishing Acquires #1 and Four Years Running New York Times Best-Selling 4-Hour Guru Timothy Ferriss`"The 4-Hour Chef," to Launch New York Imprint
''Reuters.com''. August 16, 2011. Ferris presents these cooking techniques alongside his ideas on self-improvement and "meta-learning".

Release and reception

''The 4-Hour Chef'' premiered on the ''New York Times'', ''Publishers Weekly'' and ''USA Today'' bestseller lists, and was a #1 ''Wall Street Journal'' bestseller.

Prior to the release of ''The 4-Hour Chef'', the book was boycotted by a selection of brick and mortar bookstores, most notably Barnes & Noble, because the book was published by Amazon Publishing rather than a traditional publisher. This boycott led to Ferriss striking a handful of partnerships with non-conventional partners, including BitTorrent, Panera Bread, and TaskRabbit. In particular, Ferriss partnered with BitTorrent to distribute an exclusive bundle of ''4-Hour Chef'' content including excerpts from the book, photos, interviews and unpublished content. The bundle was downloaded over 300,000 times the first week after release.

In the week of release, Ferriss orchestrated an extensive media campaign, one that ''USA Today'' described as an "online media onslaught." The campaign included an "All-You-Can-Eat" promotion assembled by Ferriss, which offered incentives for book pre-orders ranging from supplemental materials to keynote speeches by Ferriss. During the first week of publication, the book received coverage in outlets such as CBS, Wired Magazine, Outside Magazine, and Dr. Oz.

Reviewing for the ''Wall Street Journal'', Aram Bakshiam Jr gave a mostly negative review, praising the book for describing the challenges and joys of cooking, but ultimately concluding it "lacks balance and coherence and has the feel of an overlong report produced by a committee." Kirkus Reviews was more positive, calling the book a "wildly inventive excursion through the creation of our daily bread."The 4-Hour Chef
''Kirkus Reviews''.

References

External links

Four Hour Store

The 4-Hour Body App features Slow-Carb Diet recipes from The 4-Hour ChefThe 4-Hour Chef
on Amazon.com
Web site

{{DEFAULTSORT:4-Hour Chef
2012 non-fiction books
Self-help books
American cookbooks
Books by Tim Ferriss