''The 21 Project'' is the third studio album by American

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

artist

Hunter Hayes Hunter Easton Hayes (born September 9, 1991) is an American multi-genre singer, songwriter, record producer, and multi-instrumentalist. He is proficient at more than 30 instruments. Hayes released his Hunter Hayes (album), self-titled debut alb ...

, released in physical format on November 6, 2015 through Atlantic Nashville. Hayes co-produced the collection with

Dann Huff Dann Lee Huff (born November 15, 1960) is an American record producer, studio guitarist, and songwriter. For his work as a producer in the country music genre, he has won several awards, including the ''Musician of the Year'' award in 2001, 2004 ...

. The album includes five songs from his similarly-titled EP, '' 21'', released earlier that year, as well as two new tracks. Each song is available as a studio recording, an acoustic recording, and a live performance from the

Wheels Up Tour The Wheels Up Tour was the fourth headlining tour by American country music trio, Lady Antebellum. The tour was in support of their sixth studio album, '' 747'' (2014) that began on February 28, 2015, in Oslo, Norway, and concluded on October 3, ...

Background

In May 2015, Hayes released the project's lead single, " 21", exclusively to

streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

service

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

(and later to digital music platforms including

iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...

) in an effort to inspire country music to adapt to new, digital forms of music distribution. Over the next two months, he released a series of additional one-off singles that were then incorporated into an

extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...

, also titled ''21'', that was released on Spotify on August 7, 2015. Hayes told ''Billboard'' that "this urrentmusic wasn't created with an album in mind," but his management team confirmed to the magazine that a conventional physical album was expected to be released in the fall of 2015.

Warner Music Warner Music Group Corp., commonly abbreviated as WMG, is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and the third-largest in the gl ...

officially announced said album, ''The 21 Project'', in a press release dated October 12, 2015, and was released on November 6, 2015. Hayes told country music blog '' The Boot'' that due to the way it developed, he's "trying not to call 'The 21 Project''a record," but thinks of it more as a

box set A boxed set or (its US name) box set is a set of items (for example, a compilation of books, musical recordings, films or television programs) traditionally packaged in a box, hence 'boxed', and offered for sale as a single unit. Music Artists ...

or an art project. According to him, the goal of the project was to "bring the focus back to the music," and to demonstrate how a song evolves "from its original form into something we play on stage." The songs were all rearranged for the acoustic and live performances.

Track listing

Personnel

* Justin Eason -

bouzouki The bouzouki (, also ; ; alt. pl. ''bouzoukia'', , from Greek , from Turkish ) is a musical instrument popular in West Asia (Syria, Iraq), Europe and Balkans (Greece, North Macedonia, Bulgaria, Turkey). It is a member of the long-necked lute fam ...

acoustic guitar An acoustic guitar is a musical instrument in the string family. When a string is plucked, its vibration is transmitted from the bridge, resonating throughout the top of the guitar. It is also transmitted to the side and back of the instrument, ...

electric guitar An electric guitar is a guitar that requires external electric Guitar amplifier, sound amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar. It uses one or more pickup (music technology), pickups ...

mandolin A mandolin (, ; literally "small mandola") is a Chordophone, stringed musical instrument in the lute family and is generally Plucked string instrument, plucked with a plectrum, pick. It most commonly has four Course (music), courses of doubled St ...

, background vocals *

- bouzouki, drum programming, acoustic guitar,

bass guitar The bass guitar (), also known as the electric bass guitar, electric bass, or simply the bass, is the lowest-pitched member of the guitar family. It is similar in appearance and construction to an Electric guitar, electric but with a longer nec ...

, electric guitar,

resonator guitar A resonator guitar or resophonic guitar (often generically called a " Dobro") is an acoustic guitar that produces sound by conducting string vibrations through the bridge to one or more spun metal cones (resonators), instead of to the guitar' ...

mandola The mandola (US and Canada) or tenor mandola (Ireland and UK) is a fretted, stringed musical instrument. It is to the mandolin what the viola is to the violin: the four double courses of strings tuned in fifths to the same pitches as the viola ...

, mandolin,

percussion A percussion instrument is a musical instrument that is sounded by being struck or scraped by a percussion mallet, beater including attached or enclosed beaters or Rattle (percussion beater), rattles struck, scraped or rubbed by hand or ...

synthesizer A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...

, lead vocals, background vocals *

Dave Haywood David Wesley Haywood (born July 5, 1982) is an American country musician and songwriter. He is one-third of the American country music band Lady A, in which he plays guitar, piano and mandolin, and sings backing vocals. Early life Haywood's fat ...

- mandolin and vocals on "Where It All Begins" *

Charles Kelley Charles Burgess Kelley (born September 11, 1981) is an American musician who is the co-lead vocalist and founding member of the country music trio Lady A, which was formed in 2006 and are signed to Big Machine Records. Early life and career Ke ...

- vocals on "Where It All Begins" * Devin Malone -

banjo The banjo is a stringed instrument with a thin membrane stretched over a frame or cavity to form a resonator. The membrane is typically circular, and in modern forms is usually made of plastic, where early membranes were made of animal skin. ...

cello The violoncello ( , ), commonly abbreviated as cello ( ), is a middle pitched bowed (sometimes pizzicato, plucked and occasionally col legno, hit) string instrument of the violin family. Its four strings are usually intonation (music), tuned i ...

, acoustic guitar, electric guitar, resonator guitar,

slide guitar Slide guitar is a technique for playing the guitar that is often used in blues music. It involves playing a guitar while holding a hard object (a slide) against the strings, creating the opportunity for glissando effects and deep vibratos that ...

, background vocals * Luke Moller -

violin The violin, sometimes referred to as a fiddle, is a wooden chordophone, and is the smallest, and thus highest-pitched instrument (soprano) in regular use in the violin family. Smaller violin-type instruments exist, including the violino picc ...

* Hillary Scott - vocals on "Where It All Begins" * Andy Sheridan -

accordion Accordions (from 19th-century German language, German ', from '—"musical chord, concord of sounds") are a family of box-shaped musical instruments of the bellows-driven free reed aerophone type (producing sound as air flows past a Reed (mou ...

Fender Rhodes The Rhodes piano (also known as the Fender Rhodes piano) is an electric piano invented by Harold Rhodes, which became popular in the 1970s. Like a conventional piano, the Rhodes generates sound with keys and hammers, but instead of strings, t ...

, acoustic guitar,

Hammond B-3 organ The Hammond organ is an electric organ invented by Laurens Hammond and John M. Hanert, first manufactured in 1935. Multiple models have been produced, most of which use sliding drawbars to vary sounds. Until 1975, sound was created from rotat ...

, keyboards,

piano A piano is a keyboard instrument that produces sound when its keys are depressed, activating an Action (music), action mechanism where hammers strike String (music), strings. Modern pianos have a row of 88 black and white keys, tuned to a c ...

, synthesizer, background vocals,

Wurlitzer The Rudolph Wurlitzer Company, usually referred to as simply Wurlitzer, is an American company started in Cincinnati in 1853 by German immigrant (Franz) Rudolph Wurlitzer. The company initially imported stringed, woodwind and brass instruments ...

* Steve Sinatra -

drums The drum is a member of the percussion instrument, percussion group of musical instruments. In the Hornbostel–Sachs classification system, it is a membranophones, membranophone. Drums consist of at least one Acoustic membrane, membrane, c ...

, percussion, background vocals * Matt Utterback - bass guitar,

upright bass The double bass (), also known as the upright bass, the acoustic bass, the bull fiddle, or simply the bass, is the largest and lowest-pitched string instrument, chordophone in the modern orchestra, symphony orchestra (excluding rare additions ...

, synthesizer bass * Nir Z. - drums

Charts

The album debuted at No. 16 on Top Country Albums, and No. 93 on Billboard 200, selling 5,300 copies in its first week. The album has sold 12,400 copies in the United States as of December 2015.

Album

Singles

Other songs

"Where It All Begins" also charted at number 45 on the ''Billboard''

Hot Country Songs Hot Country Songs is a chart published weekly by ''Billboard'' magazine in the United States. This 50-position chart lists the most popular country music songs, calculated weekly by collecting airplay data along with digital sales and streaming. ...

chart in July 2015.

References

{{DEFAULTSORT:21 Project 2015 albums Hunter Hayes albums Atlantic Records albums Albums produced by Dann Huff