SquareFoot Inc. is a

PropTech Property technology (also known as by the portmanteaus proptech, PropTech, prop-tech and also known as real estate technology) is used to refer to the application of information technology and platform economics to the real estate industry. Prope ...

company that provides brokerage services, an online database of commercial real estate listings, and a technology-enabled office search process. The headquarters are located in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. Jonathan Wasserstrum is the incumbent

chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of the company. It was founded in 2011 by Jonathan Wasserstrum, Justin Lee, and Aron Susman.

History

The company was incorporated by Jonathan Wasserstrum, Justin Lee, and Aron Susman in 2011 and launched the first prototype in the spring of 2012 at ''

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s DEMO Conference in San Francisco. The first market for the company was in

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, where they initially raised $350,000. In 2013, SquareFoot completed its first leasing project involving an e-commerce tailoring company, Knot Standard. In the same year, it was also included in the 4th class of the Entrepreneurs Roundtable Accelerator in New York. By April 2013, it had expanded to

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, and New York City. Later, ''

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'' named SquareFoot as one of the "Top 5 Startups to Watch". They closed another round of $500,000 from investors in the summer of 2013 to continue growth with Boston as one of the next markets in 2014. In April 2015, SquareFoot announced its first institutional financing round led by Primary Venture Partners, with participation from

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and Triangle Peak Partners. In 2018, it raised $7 million in funding led by Rosecliff Ventures and other investors including RRE Ventures, Triangle Peak Partners, and Armory Square Ventures. In 2019, SquareFoot raised another $16 million from investors including Triangle Peak Partners, RRE, and Rosecliff. In November 2019, Michael Colacino, former president of

Savills Savills plc is a British real estate services company based in London. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History The business was established by Alfred Savill (1829–1905) in 1855 in London ...

, joined SquareFoot as its new president. In March 2021, SquareFoot started expanding outside of its New York City headquarters, opening offices in

and

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. In July 2021, after the acquisition of TranscendCRE, SquareFoot expanded to

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and

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Acquisitions

In February 2019, the company acquired PivotDesk, also known as the Airbnb of office space, for an undisclosed amount. In June 2021, SquareFoot acquired Upsuite, a private co-working and workplace company. In July 2021, the company acquired TranscendCRE, a company founded by Patrick Braswell.

References

{{DEFAULTSORT:SquareFoot Companies based in New York City Real estate companies established in 2011 American real estate websites