"That's Not Me" is a song by British MC
Skepta
Joseph Olaitan Adenuga Jr. (born 19 September 1982), known professionally as Skepta, is a British grime MC, rapper, record producer and DJ. Alongside his younger brother Jme, he briefly joined Roll Deep before they became founding members of ...
, featuring his brother
Jme. It was released on 8 June 2014 as a
digital download in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
on
iTunes
iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
as the lead single from Skepta's fourth album ''
Konnichiwa'' (2016). The song peaked at number 21 on the
UK Singles Chart.
"That's Not Me" is an intentional throwback to the early era of
grime music
Grime is a genre of electronic dance music (EDM) that emerged in London in the early 2000s. It developed out of the earlier UK dance style UK garage, and draws influences from jungle, dancehall, and hip hop. The style is typified by rapid, sy ...
.
''Complex'' magazine ranked the song number 1 on its list of "Grime's Most Impactful Songs of the 2010s"
, calling it "one for the history books".
Music video
A music video directed by
Tim and Barry to accompany the release of "That's Not Me" was first released on YouTube on 13 April 2014, at a total length of 3:04. It was preceded by a short documentary shot on
VHS in a style intended to invoke early grime DVDs such as ''
Lord of the Mics'' and ''Practice Hours''. This video, which had a budget of £80, won the Award for Best Video at the 2014
MOBO Awards
The MOBO Awards (Music of Black Origin, also known as the MOBOs) are an annual British music award presentation honouring achievements in " music of black origin", including hip hop, grime, UK Drill, R&B, soul, reggae, jazz, gospel, and Ba ...
.
Track listings
Chart performance
Weekly charts
Certifications
Release history
References
{{JME
2014 singles
2014 songs
Jme songs
Skepta songs
Songs written by Jme
Songs written by Skepta