Thane Direct was a home shopping teleshopping channel, airing over

Sky The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...

in the United Kingdom and Ireland. The channel exclusively offered half-hour paid advertisements from

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response ...

company Thane International, along with extended information through its website. It aired through Sky and

Freesat Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Everyone TV (itself owned by all of the four UK Public broadcasting, public service broadcasters, BBC, ...

, though by its end it only aired on Sky, and wound down on 5 January 2023; Thane continues to offer teleshopping programmes throughout the industry and online otherwise.

References

External links

Thane Direct homepage
Shopping networks in the United Kingdom Defunct television channels in the United Kingdom Infomercials 2002 establishments in the United Kingdom 2023 disestablishments in the United Kingdom Television channels and stations established in 2002 Television channels and stations disestablished in 2023 {{UK-tv-channel-stub