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Texas Pete is a brand of
hot sauce
Hot sauce is a type of condiment, seasoning, or salsa (sauce), salsa made from chili peppers and other ingredients. Many commercial varieties of Mass production, mass-produced hot sauce exist.
History
Humans have used chili peppers and other ho ...
in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
developed and manufactured by the TW Garner Food Company in
Winston-Salem, North Carolina
Winston-Salem is a city in Forsyth County, North Carolina, United States, and its county seat. At the 2020 United States census, 2020 census, the population was 249,545, making it the List of municipalities in North Carolina, fifth-most populous ...
. TW Garner was founded by Thad W. Garner in 1929. As of 2022, Texas Pete is the seventh-best selling hot sauce in the U.S., according to
Instacart
Maplebear Inc., doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. ...
, an online grocery service.
History
Texas Pete hot sauce was introduced in 1929 by Sam Garner who had 3 sons (Thad W.,Ralph C. and Harold H.), operator of the Dixie Pig barbecue stand in
Winston-Salem
Winston-Salem is a city in Forsyth County, North Carolina, United States, and its county seat. At the 2020 census, the population was 249,545, making it the fifth-most populous city in North Carolina and the 91st-most populous city in the Uni ...
,
North Carolina
North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
. Customers asked for a spicier sauce, and the Garners concocted one with cayenne peppers. Developing a product name, a marketing adviser suggested "Mexican Joe" to connote the spicy cuisine of
Mexico
Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
. However, Sam Garner opposed this, saying that the name should be American.
Texas
Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
is known for its spicy food; this was combined with Pete, the nickname of his son Harold Garner.
Products
The brand has 6, 12, and 24 ounce bottles with bright red sauce, flip top, and white and yellow label featuring the name in red and "Texas Pete," a red silhouette cowboy. Texas Pete is fairly mild, registering 747 on the
Scoville heat scale. Its auxiliary branded Hotter Hot Sauce is claimed to be three times hotter than original Texas Pete. Texas Pete also makes a sautéed garlic hot sauce. In 2013, Texas Pete introduced the "Cha!" Sriracha sauce. Sabor! by Texas Pete was released in 2016 as their Mexican style hot sauce. In 2015, the TW Garner Food Company discontinued production of its Texas Pete Chili Sauce for hot dogs and hamburgers.
See also
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List of hot sauces
This is a list of commercial hot sauces. Variations on a company's base product are not necessarily common, and are not always included.
Scoville heat ratings vary depending on batch. However, many companies do not disclose numeric ratings for ...
*
Hot sauce
Hot sauce is a type of condiment, seasoning, or salsa (sauce), salsa made from chili peppers and other ingredients. Many commercial varieties of Mass production, mass-produced hot sauce exist.
History
Humans have used chili peppers and other ho ...
*
Scoville heat scale
References
External links
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{{Hot sauces
Hot sauces
Brand name condiments
Companies based in Winston-Salem, North Carolina
Products introduced in 1929
Naming controversies
Advertising and marketing controversies