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WCAU (channel 10) is a
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
in
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
, Pennsylvania, United States. It is
owned and operated In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...
by the
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
television network through its
NBC Owned Television Stations NBC Owned Television Stations (formerly NBC Local Media and NBC Television Stations Division (TVSD)) is the division of NBCUniversal Media Group#NBCUniversal Owned Television Stations, NBCUniversal Owned TV Stations (NBCUniversal), a subsidiary o ...
division alongside
Mount Laurel, New Jersey Mount Laurel is a Township (New Jersey), township in Burlington County, New Jersey, Burlington County in the U.S. state of New Jersey. The township, and all of Burlington County, is a part of the Philadelphia-Reading, Pennsylvania, Reading-Camd ...
–licensed
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
outlet
WWSI WWSI (channel 62) is a television station licensed to Mount Laurel, New Jersey, United States, serving as the Philadelphia-area outlet for the Spanish-language network Telemundo. It is owned and operated by NBCUniversal's Telemundo Station Group ...
(channel 62); it is also sister to
regional sports network A regional sports network (RSN) in the United States and Canada is a television channel that presents sports programming to a local media market or geographical region. Such channels often focus on one or a few teams who currently play in Major L ...
NBC Sports Philadelphia NBC Sports Philadelphia is an American regional sports network owned by the NBC Sports Group unit of NBCUniversal, which in turn is owned by locally based cable television provider Comcast (and owns a controlling 75% interest), and the Phila ...
. WCAU and WWSI share studios in the
Comcast Technology Center The Comcast Technology Center is a supertall skyscraper in Center City Philadelphia. The 60-floor building, with a height of , is the tallest building in both Philadelphia and the state of Pennsylvania and the tallest building in the Wester ...
on
Arch Street Arch Street is a major east-west street in Center City Philadelphia, Pennsylvania, United States. Location Arch Street runs from the Delaware River one way westbound through the Old City section of Philadelphia, where landmarks include the A ...
in Center City, with some operations remaining at their former main studio at the corner of
City Avenue U.S. Route 1 (US 1) is a major north–south U.S. Route, extending from Key West, Florida, in the south to Fort Kent, Maine, at the Canada–United States border in the north. In the U.S. state of Pennsylvania, US 1 runs for ...
and Monument Road in
Bala Cynwyd Bala Cynwyd ( ) is a community and census-designated place in Lower Merion Township, Pennsylvania, United States. It is located on the Philadelphia Main Line in Southeastern Pennsylvania and borders the western edge of Philadelphia at U.S. Rou ...
. Through a
channel sharing agreement In telecommunications, frequency sharing or channel sharing is the assignment to or use of the same radio frequency by two or more stations that are separated geographically or that use the frequency at different times. It reduces the potential fo ...
, the two stations transmit using WCAU's spectrum from a tower in the Roxborough section of Philadelphia.


History


As a CBS station (1946–January 1995)

In 1946, the ''
Philadelphia Evening Bulletin The ''Philadelphia Bulletin'' (or ''The Bulletin'' as it was commonly known) was a daily evening newspaper published from 1847 to 1982 in Philadelphia, Pennsylvania. It was the largest circulation newspaper in Philadelphia for 76 years and was ...
'' secured a
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
for channel 10, naming its proposed station WPEN-TV after the newspaper's WPEN radio stations (950 AM), now WKDN, and 98.1 FM, later WCAU-FM and now
WOGL WOGL (98.1 FM) is a commercial radio station licensed to serve Philadelphia, Pennsylvania, owned by Audacy, Inc. The station broadcasts a classic hits radio format. WOGL's transmitter is located in the Roxborough section of Philadelphia, an ...
. The picture changed dramatically in 1947, when ''
The Philadelphia Record ''The Philadelphia Record'' was a daily newspaper published in Philadelphia, Pennsylvania from 1877 until 1947. It became among the most circulated papers in the city and was at some points the circulation leader. History ''The Public Record'' ...
'' folded. The ''Bulletin'' inherited the ''Record''s "
goodwill Goodwill or good will may refer to: * Goodwill (accounting), the value of a business entity not directly attributable to its assets and liabilities * Goodwill ambassador, occupation or title of a person that advocates a cause * Goodwill Games, a f ...
", along with the rights to buy the radio station WCAU (1210 AM, now
WPHT WPHT (1210 AM broadcasting, AM) is a commercial radio station in Philadelphia, Pennsylvania. The station broadcasts a talk radio radio format, format and is owned by Audacy, Inc. Its studios are in Audacy's corporate headquarters on Market Stree ...
) and the original WCAU-FM (102.9 FM, now
WMGK WMGK (102.9 FM, "102-9 MGK") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Beasley Broadcast Group and broadcasts a classic rock radio format. The broadcast tower used by the station ...
) from their longtime owners, brothers Isaac and Leon Levy. The ''Bulletin'' sold the less-powerful WPEN and WCAU-FM, with the latter being renamed WPEN-FM; it is now
WMGK WMGK (102.9 FM, "102-9 MGK") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Beasley Broadcast Group and broadcasts a classic rock radio format. The broadcast tower used by the station ...
. The ''Bulletin'' kept its FM station, renaming it WCAU-FM to match its new AM sister. The newspaper also kept its construction permit for channel 10, renaming it WCAU-TV. WCAU-TV went on the air March 1, 1948, as Philadelphia's third television station with an initial test pattern on Channel 10. It carried its first CBS network show on a "sneak preview" basis on March 3, but the official opening of the station was not until May 23, 1948. It secured an affiliation with
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
through the influence of the Levy brothers, who continued to work for the newspaper as consultants. WCAU radio had been one of CBS' original 16 affiliates when the network launched in 1927. A year later, the Levy brothers persuaded their brother-in-law,
William S. Paley William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System (CBS) from a small radio network into o ...
, to buy the struggling network. The Levy brothers were shareholders and directors at CBS for many years. Due to this long relationship, channel 10 signed on as CBS's third television affiliate. In the late 1950s, the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) collapsed northern
Delaware Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...
,
South Jersey South Jersey, also known as Southern New Jersey, comprises the southern portion of the U.S. state of New Jersey. It is located between Pennsylvania and the lower Delaware River to its west, the Atlantic Ocean to its east, Delaware to its south, ...
, and the
Lehigh Valley The Lehigh Valley () is a geography, geographic and urban area, metropolitan region formed by the Lehigh River in Lehigh County, Pennsylvania, Lehigh and Northampton County, Pennsylvania, Northampton counties in eastern Pennsylvania. It is a co ...
into the Philadelphia market. The ''Bulletin'' realized that channel 10's original tower, atop the
PSFS Building Loews Philadelphia Hotel, previously known as the PSFS Building, is a skyscraper in Center City, Philadelphia, Pennsylvania. A National Historic Landmark, the building was the first International Style skyscraper constructed in the United Stat ...
in Center City, was not nearly strong enough to serve this larger viewing area. In 1957, WCAU-TV moved to a new tower in Roxborough, which added most of Delaware, the
Jersey Shore The Jersey Shore, commonly called the Shore by locals, is the coast, coastal region of the U.S. state of New Jersey. The term encompasses about of shore, oceanfront bordering the Atlantic Ocean, from Perth Amboy, New Jersey, Perth Amboy in the n ...
and the Lehigh Valley to its city-grade coverage. Also in 1957, the ''Bulletin'' formed a limited partnership with the Megargee family, owner of CBS affiliate WGBI-TV (channel 22) in
Scranton Scranton is a city in and the county seat of Lackawanna County, Pennsylvania, United States. With a population of 76,328 as of the 2020 United States census, 2020 census, Scranton is the most populous city in Northeastern Pennsylvania and the ...
. As part of the deal, channel 22's call letters were changed to WDAU-TV (WDAU's call letters were changed again to
WYOU WYOU (channel 22) is a television station licensed to Scranton, Pennsylvania, United States, serving as the CBS affiliate for Northeastern Pennsylvania. It is owned by Mission Broadcasting, which maintains a shared services agreement (SSA) wit ...
in 1986). Soon afterward, the FCC ruled that the ''Bulletin'' could not keep both stations due to a large signal overlap in the Lehigh Valley. Although the ''Bulletin'' had only bought a minority stake in channel 22, the FCC ruled that this stake was so large that the two stations were effectively a
duopoly A duopoly (from Greek , ; and , ) is a type of oligopoly where two firms have dominant or exclusive control over a market, and most (if not all) of the competition within that market occurs directly between them. Duopoly is the most commonly ...
. The ''Bulletin'' could not afford to get a waiver to keep both stations, so it opted to keep its stake in WDAU-TV and sell the WCAU stations to CBS. CBS had to seek a waiver to buy the WCAU stations, as the signals of WCAU's AM and television stations overlapped with those of WCBS radio and
WCBS-TV WCBS-TV (channel 2), branded CBS New York, is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–lic ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
(in the case of the AM outlets, both were
clear-channel stations A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...
; the FCC at the time usually did not allow common ownership of clear-channel stations with overlapping nighttime coverage areas). However, in its application for a waiver, CBS cited NBC's then-ownership of WRCV-TV in Philadelphia (channel 3, now
KYW-TV KYW-TV (channel 3), branded as CBS Philadelphia, is a television station in Philadelphia, Pennsylvania, United States. It is owned and operated by the CBS television network through its CBS News and Stations division alongside WPSG (channel 57 ...
) and WRCA-TV in New York City (now
WNBC WNBC (channel 4) is a television station in New York City that serves as the flagship (broadcasting), flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey†...
). The FCC readily granted the waiver, and CBS took control in 1958.


Switch from CBS to NBC (1994–January 1995)

In July 1994, CBS entered into a long-term affiliation agreement with Westinghouse (Group W) Broadcasting, owners of Philadelphia's longtime NBC affiliate, KYW-TV, and its sister stations in
Baltimore Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...
(
WJZ-TV WJZ-TV (channel 13) is a television station in Baltimore, Maryland, United States, serving as the market's CBS outlet. It is owned and operated by the network's CBS News and Stations division, and maintains studios and offices on Woodberry, B ...
) and
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
(
WBZ-TV WBZ-TV (channel 4) is a television station in Boston, Massachusetts, United States, serving as the market's CBS outlet. It is owned and operated by the network's CBS News and Stations division alongside independent WSBK-TV (channel 38). Bo ...
). Westinghouse converted all three of those stations into CBS affiliates. CBS was reluctant to include KYW-TV in the deal since it had been a very distant third in the Philadelphia ratings for more than a decade. In contrast, WCAU was a solid runner-up to
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
-owned station
WPVI-TV WPVI-TV (channel 6) is a television station in Philadelphia, Pennsylvania, United States. Owned and operated by the ABC television network through its ABC Owned Television Stations division, the station maintains studios on City Avenue in t ...
(channel 6). Ultimately, CBS decided to affiliate with channel 3 and sell channel 10, ending a 47-year relationship (including 37 years of ownership) with the station. NBC and
New World Communications New World Pictures (also known as New World Entertainment, New World Communications Group, Inc., and New World International) was an American independent production, distribution, and (in its final years as an autonomous entity) multimedia comp ...
then emerged as the leading bidders for WCAU. NBC had wanted to own a station in Philadelphia for many years; for most of the broadcasting era, Philadelphia was the largest market where NBC didn't own a station. It briefly succeeded in 1956, when it
extorted Extortion is the practice of obtaining benefit (e.g., money or goods) through coercion. In most jurisdictions it is likely to constitute a criminal offence. Robbery is the simplest and most common form of extortion, although making unfounded t ...
Westinghouse into exchanging channel 3 (then called WPTZ-TV) and KYW radio for NBC's
Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
stations,
WTAM-AM WTAM (1100 AM) is a commercial radio station licensed to Cleveland, Ohio, that airs a news/talk and sports radio format, commonly known as "Newsradio WTAM 1100". Owned by iHeartMedia, WTAM serves Greater Cleveland and much of surrounding North ...
- FM and WNBK television. However, after Westinghouse complained, the FCC and the
U.S. Justice Department The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the U.S. government that oversees the domestic enforcement of Law of the Unite ...
nullified the swap in June 1965. New World got into the bidding because it had just signed a multi-year affiliation deal with
Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...
, and intended to make WCAU a Fox station had it emerged as channel 10's owner. Fox's affiliate in Philadelphia,
WTXF-TV WTXF-TV (channel 29) is a television station in Philadelphia, Pennsylvania, United States. Owned and operated by the Fox network through its Fox Television Stations division, the station maintains studios on Market Street in Center City an ...
, was about to become an affiliate of the United Paramount Network (
UPN The United Paramount Network (UPN) was an American broadcast television network that operated from 1995 to 2006. It was originally a joint venture between Chris-Craft Industries (later sold to News Corporation)'s subsidiary, United Television, ...
), which was to be programmed mostly by WTXF's owner,
Paramount Stations Group Paramount Stations Group, Inc. (sometimes abbreviated as PSG) was a company that controlled a group of American broadcast television stations. The company existed from 1991 until 2001. History Paramount Communications, the then-parent company ...
. New World found the chance to give Fox a VHF station in the nation's fourth-largest market too much to resist. Had WCAU become a Fox station, it would have retained its status as the "home" station of the
NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...
's
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The team plays its ...
. The station had carried Eagles games since 1950, and had carried the majority of Eagles games since
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
won the rights to NFL games in 1956. Indeed, Fox had cut its affiliation deal with New World because it had recently won the rights to the
National Football Conference The National Football Conference (NFC) is a conference of the National Football League (NFL), the highest level of professional American football in the United States. The NFC and its counterpart, the American Football Conference (AFC), each h ...
, where the Eagles play; New World owned a large number of CBS affiliates. Fox jumped into the bidding as well in case New World's bid fell through. However,
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Pa ...
, which bought Paramount in mid-1994, opted instead to sell WTXF-TV to Fox, making WTXF-TV a Fox O&O—and hence the new "home" of the Eagles. This led New World to pull out of the bidding war for WCAU as well, effectively handing channel 10 to NBC.


As an NBC-owned station (January 1995–present)

While KYW-TV's sister stations in
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
and
Baltimore Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...
switched to CBS in January 1995, the swap was delayed in Philadelphia when CBS discovered that an outright sale of channel 10 would have forced it to pay
capital gains tax A capital gains tax (CGT) is the tax on profits realized on the sale of a non-inventory asset. The most common capital gains are realized from the sale of stocks, bonds, precious metals, real estate, and property. In South Africa, capital g ...
es on the proceeds from the deal. To solve this problem, CBS, NBC and Group W entered into a complex ownership and affiliation deal in November 1994. To make the deal for WCAU an even trade, NBC transferred
KCNC-TV KCNC-TV (channel 4), branded CBS Colorado, is a television station in Denver, Colorado, United States, serving as the market's CBS outlet. It is owned and operated by the network's CBS News and Stations division, and maintains studios on Linc ...
in
Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
and
KUTV KUTV (channel 2) is a television station in Salt Lake City, Utah, United States, affiliated with CBS. It is owned by Sinclair Broadcast Group alongside independent station KJZZ-TV (channel 14) and St. George, Utah, St. George–licensed MyNetwor ...
in
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
(a station that NBC had only acquired earlier that year) to CBS in exchange; additionally, the
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
and
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
stations in
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
traded broadcasting facilities, with CBS moving to the stronger of the two signals. CBS then traded controlling interest in KCNC and KUTV to Group W in return for a minority stake in KYW-TV. The deal officially took effect on September 10, 1995. Group W's parent, the
Westinghouse Electric Corporation The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse and headquartered in Pittsburgh, Pennsylvania. It was originally named "Westinghouse Electric & Manufacturing Company" and was ...
, purchased CBS two months later, making CBS' Philadelphia radio stations sisters to WCAU-AM/WPHT's longtime rival, KYW radio. The last CBS network program to air on channel 10 was a repeat of ''
Walker, Texas Ranger ''Walker, Texas Ranger'' is an American action fiction, action Crime drama, crime television series created by Leslie Greif and Paul Haggis. It was inspired by the film ''Lone Wolf McQuade'', with both the film and the series starring Chuck Norr ...
'', which began at 10 p.m. on September 9, 1995. Although the radio stations had dropped the WCAU calls some years before, NBC dropped the ''-TV'' suffix from channel 10's callsign soon after it assumed control. In January 2011, the Philadelphia-based cable and media company
Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
acquired a 51% majority stake in WCAU's parent company, by then known as NBC Universal, which effectively makes the station locally owned. Comcast bought the other 49% in early 2013. In March 2013, NBCUniversal announced that it would buy
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
affiliate
WWSI WWSI (channel 62) is a television station licensed to Mount Laurel, New Jersey, United States, serving as the Philadelphia-area outlet for the Spanish-language network Telemundo. It is owned and operated by NBCUniversal's Telemundo Station Group ...
from
ZGS Communications ZGS Communications, also referred to as the ZGS Group or ZGS Broadcasting, was a television and radio station operator in the United States, based in Arlington, Virginia. The company operated 11 stations: 10 television stations and one radio statio ...
for $20 million, giving WCAU a duopoly partner, as with several other NBC O&Os. The sale was completed on June 2 of that year. In August 2012, NBC Owned Stations Group rebranded channel 10, to reflect the Look F package. On February 14, 2014, WCAU, along with nearby NBC affiliate
WBAL-TV WBAL-TV (channel 11) is a television station in Baltimore, Maryland, United States, affiliated with NBC. It is the flagship property of Hearst Television, which has owned the station since its inception, and is sister to the company's sole ra ...
in Baltimore, began to be shown on Comcast cable systems in the
Susquehanna Valley The Susquehanna Valley is a region of low-lying land that borders the Susquehanna River in the U.S. states of New York, Pennsylvania, and Maryland. The valley consists of areas that lie along the main branch of the river, which flows from Upstat ...
after
WGAL WGAL (channel 8) is a television station licensed to Lancaster, Pennsylvania, United States, serving the Susquehanna Valley region as an affiliate of NBC. Owned by Hearst Television, the station maintains studios on Columbia Avenue ( PA 462) in ...
, the NBC affiliate in that market, was knocked off the air after a portion of the roof at the station's Columbia Avenue studio facility collapsed due to heavy accumulations of snow and ice caused by a winter storm that moved through the Eastern United States earlier that week. On April 16, 2014,
WMGM-TV WMGM-TV (channel 40) is a television station licensed to Wildwood, New Jersey, United States, affiliated with the True Crime Network. It is owned by TelevisaUnivision alongside Vineland, New Jersey–licensed Univision owned-and-operated statio ...
(channel 40), the NBC affiliate in nearby
Atlantic City Atlantic City, sometimes referred to by its initials A.C., is a Jersey Shore seaside resort city in Atlantic County, in the U.S. state of New Jersey. Atlantic City comprises the second half of the Atlantic City- Hammonton metropolitan sta ...
, announced that the station would drop its NBC affiliation and shut down its news operation on
January 1 January 1 is the first day of the calendar year in the Gregorian Calendar; 364 days remain until the end of the year (365 in leap years). This day is also known as New Year's Day since the day marks the beginning of the year. __TOC__ Events ...
, 2015, presumably due to WCAU claiming market exclusivity (Atlantic City is part of the Philadelphia market). Following an hour-long documentary focusing on the station's history and staff entitled ''NewsCenter 40: The Stories Behind the Station'', WMGM-TV then began carrying programs from the
Soul of the South The soul is the purported immaterial aspect or essence of a living being. It is typically believed to be immortal and to exist apart from the material world. The three main theories that describe the relationship between the soul and the bod ...
network, while WCAU became the sole NBC affiliate in the market. WMGM-TV was sold to
Univision Communications TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mex ...
in 2017 and is now a primary
True Crime Network True Crime Network (formerly Justice Network) is an American digital multicast television network that is operated by True Crime Network, LLC, a limited liability company, which is owned by Tegna Inc. The network specializes in true crime, inve ...
affiliate; it also relays sister station and
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
network O&O
WUVP-DT WUVP-DT (channel 65) is a television station licensed to Vineland, New Jersey, United States, broadcasting the Spanish-language Univision network to the Philadelphia area. It is owned and operated by TelevisaUnivision alongside Wildwood, Ne ...
(channel 65) on its third digital subchannel.


Studios

Channel 10 was originally located at 1622 Chestnut Street in Center City along with its sister radio stations. The building, which was listed on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
in 1983, now houses Institute of Contemporary Art. In 1952, WCAU-AM-FM-TV moved to a new facility in the Main Line suburb of
Bala Cynwyd Bala Cynwyd ( ) is a community and census-designated place in Lower Merion Township, Pennsylvania, United States. It is located on the Philadelphia Main Line in Southeastern Pennsylvania and borders the western edge of Philadelphia at U.S. Rou ...
. The studio, located on Monument Road at City Avenue, was a state-of-the-art television center, and the first building in the nation to be constructed specifically for mainly television productions, though WCAU's radio stations were also based out of the facility until the 1995 sale to NBC. On January 16, 2014, it was announced that WCAU and sister station WWSI would move to the then-under-construction
Comcast Technology Center The Comcast Technology Center is a supertall skyscraper in Center City Philadelphia. The 60-floor building, with a height of , is the tallest building in both Philadelphia and the state of Pennsylvania and the tallest building in the Wester ...
on Arch Street in Center City, which was built by NBC parent Comcast. This 59-story building became the tallest building in Philadelphia, and is now recognized as the tallest building in the United States outside of New York and Chicago. After several weeks of off-air tests, WCAU and WWSI officially moved all on-air operations to the new facility on October 21, 2018. However, some technical and other operations, and the base and staging for the station's live news vehicles, will remain in Bala Cynwyd for the time being.


Programming

From 1965 to 1986, WCAU-TV was the only network-owned station in Philadelphia. As such, it was the only station in the city that did not heavily or moderately preempt network programming. Channel 10 did, however, run an hour of
Saturday morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series and live-action programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre was a ...
s during the 7 a.m. hour on a one-week delay to run the hour-long locally produced children's program, '' The Gene London Show'', which ended in 1977. Beginning in 1978, WCAU-TV began preempting an hour of Sunday morning cartoon reruns and in the beginning of 1979 the station preempted an hour of the Saturday morning cartoons. By 1980, the station was running the entire Saturday morning cartoon lineup again and by early in 1981, the Sunday morning hour of children's programs was brought back.


''Wawa Welcome America''

In July 2016, Comcast announced that they would take over as presenting sponsor of the '' Wawa Welcome America''
4th of July Fourth or the fourth may refer to: * the ordinal form of the number 4 * ''Fourth'' (album), by Soft Machine, 1971 * Fourth (angle), an ancient astronomical subdivision * Fourth (music), a musical interval * ''The Fourth'', a 1972 Soviet drama ...
festivities, particularly the Philly July 4 Jam and Grand Finale Fireworks; WCAU and WWSI assumed the local broadcast duties beginning in 2016, thus ending 32 years of broadcast rights with ABC owned-and-operated WPVI, while the Philly July 4 Jam concert was also broadcast nationally on
VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...
. By airing the event, the station preempts the live national NBC telecast of the ''
Macy's 4th of July Fireworks The Macy's 4th of July Fireworks is an annual Independence Day (United States), Independence Day fireworks display held in New York City. The fireworks show, usually held over the East River or Hudson River, has been sponsored by Macy's, Inc. ea ...
'' from New York City, though it carries the condensed replay immediately after both ceremonies end.


Sports programming

Since Comcast acquired the station's parent NBCUniversal in 2011, WCAU has aired Philadelphia's major sports teams in many years. Because of those commitments to air these major sports teams, they reschedule NBC network programs preempted on the station. WCAU, as both a CBS and NBC station, has also aired Philadelphia's pro sports teams through their network coverage as well.


Philadelphia Phillies

On January 2, 2014, Comcast and the
Philadelphia Phillies The Philadelphia Phillies are an American professional baseball team based in Philadelphia. The Phillies compete in Major League Baseball (MLB) as a member club of the National League (NL) East Division. Since 2004, the team's home stadium has ...
announced a 25-year, $2.5 billion TV contract, including WCAU and Comcast SportsNet Philadelphia (now
NBC Sports Philadelphia NBC Sports Philadelphia is an American regional sports network owned by the NBC Sports Group unit of NBCUniversal, which in turn is owned by locally based cable television provider Comcast (and owns a controlling 75% interest), and the Phila ...
); although it averaged $100 million a year, it was structured to begin below the average and end above it. As part of its 25-year TV contract, WCAU took over free-to-air broadcast rights for Phillies baseball games from
MyNetworkTV MyNetworkTV (stylized as mynetworkTV; unofficially abbreviated MNT or MNTV) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations ...
affiliate
WPHL-TV WPHL-TV (channel 17) is a television station in Philadelphia, Pennsylvania, United States, serving as the local outlet for The CW. The station also maintains a secondary affiliation with MyNetworkTV. Owned and operated by The CW's majority owner, ...
beginning in the 2014 season, including its Opening Day game and selected games aired on the station. Some games may air on
WTXF WTXF-TV (channel 29) is a television station in Philadelphia, Pennsylvania, United States. Owned and operated by the Fox network through its Fox Television Stations division, the station maintains studios on Market Street in Center City and ...
, per the national broadcast agreement between
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
and
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
. As a CBS station, WCAU also aired select Phillies games as part of CBS' broadcast contract with Major League Baseball from
1990 Important events of 1990 include the Reunification of Germany and the unification of Yemen, the formal beginning of the Human Genome Project (finished in 2003), the launch of the Hubble Space Telescope, the separation of Namibia from South ...
to
1993 The United Nations General Assembly, General Assembly of the United Nations designated 1993 as: * International Year for the World's Indigenous People The year 1993 in the Kwajalein Atoll in the Marshall Islands had only 364 days, since its ...
, including the
1993 World Series The 1993 World Series was the championship series of Major League Baseball's (MLB) season. The 90th edition of the World Series, it was a best-of-seven playoff played between the defending World Series champion and American League (AL) cham ...
, in which the Phillies lost to the
Toronto Blue Jays The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Since 1989, the team has p ...
.


Philadelphia Eagles

Philadelphia Eagles games primarily aired on Channel 10 back when it was a CBS station and that network carried the National Football Conference, a relationship that began in 1956 when CBS took on the broadcast rights to the pre-merger National Football League. That arrangement lasted until
1994 The year 1994 was designated as the " International Year of the Family" and the "International Year of Sport and the Olympic Ideal" by the United Nations. In the Line Islands and Phoenix Islands of Kiribati, 1994 had only 364 days, omitti ...
, when
Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...
acquired the NFC contract and with it, the Eagles games to WTXF. After being traded to NBC, only select games where the Eagles hosted an
American Football Conference The American Football Conference (AFC) is one of the two conferences of the National Football League (NFL), the highest level of professional American football in the United States. The AFC and its counterpart, the National Football Conference ...
opponent would air on WCAU from
1995 1995 was designated as: * United Nations Year for Tolerance * World Year of Peoples' Commemoration of the Victims of the Second World War This was the first year that the Internet was entirely privatized, with the United States government ...
to
1997 Events January * January 1 – The Emergency Alert System is introduced in the United States. * January 11 – Turkey threatens Cyprus on account of a deal to buy Russian S-300 missiles, prompting the Cypriot Missile Crisis. * January 1 ...
, when CBS regained the NFL. Since
2006 2006 was designated as the International Year of Deserts and Desertification. Events January * January 1– 4 – Russia temporarily cuts shipment of natural gas to Ukraine during a price dispute. * January 12 – A stampede during t ...
, Eagles games broadcast nationally by
NBC Sports NBC Sports is an American programming division for NBCUniversal, a division of Comcast, that is responsible for sports broadcasts on their broadcast network NBC, the Cable television, cable channels NBC owns, and on Peacock (streaming service) ...
have aired on WCAU, mostly '' Sunday Night Football'' contests but also
Super Bowl LII Super Bowl LII was an American football game played to determine the champion of the National Football League (NFL) for the 2017 season. As a rematch of Super Bowl XXXIX from 13 years earlier, the game was between the National Football Conferen ...
, which saw the Eagles clinch their first NFL championship in the modern Super Bowl era. In the summer of 2015, Comcast and the Eagles announced a new TV contract; WCAU began airing the preseason games in the 2015 season after ending its contract with ABC owned-and-operated station WPVI in the 2014 season. Pre-season games are sub-licensed to other stations during
Olympic Olympic or Olympics may refer to Sports Competitions * Olympic Games, international multi-sport event held since 1896 ** Summer Olympic Games ** Winter Olympic Games * Ancient Olympic Games, ancient multi-sport event held in Olympia, Greece bet ...
years.


Philadelphia Flyers

WCAU has free-to-air rights to the
Philadelphia Flyers The Philadelphia Flyers are a professional ice hockey team based in Philadelphia. The Flyers compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference (NHL), Eastern Conference. The team play ...
hockey games beginning with the 2017–18 season with NBC Sports Philadelphia. Flyers games were also broadcast nationally on the station through its broadcast package of the National Hockey League until the contract's expiration at the end of the 2020–21 season, including the team's appearance in the
2010 Stanley Cup Finals The 2010 Stanley Cup Finals was the championship series of the National Hockey League's (NHL) 2009–10 season, and the culmination of the 2010 Stanley Cup playoffs. It was contested between the Western Conference champion Chicago Blackhawks ...
.


Philadelphia 76ers

Beginning in the 2017–18 season, WCAU began displaying its in-court advertisements during all of the
Philadelphia 76ers The Philadelphia 76ers, also known colloquially as the Sixers, are an American professional basketball team based in the Philadelphia metropolitan area. The 76ers compete in the National Basketball Association (NBA) as a member of the Atlan ...
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
franchise home games held at the
Wells Fargo Center Wells Fargo Center may refer to: * Wells Fargo Center (Los Angeles), California * Wells Fargo Center (Sacramento), California * Wells Fargo Center (San Francisco), California * Wells Fargo Center for the Arts, Santa Rosa, California * Wells Fargo C ...
; the home games of the 76ers are currently broadcast on its sister regional sports network NBC Sports Philadelphia. Prior to the launch of the station's in-court advertisement campaign, the station carried these 76ers games as part of the network's broadcasting package of the NBA from 1995 until 2002 (including the team's appearance in the
2001 NBA Finals The 2001 NBA Finals was the championship series of the National Basketball Association's (NBA) 2000–01 season, and the conclusion of the season's playoffs. The defending NBA champion and Western Conference champion Los Angeles Lakers to ...
). Since then, 76ers games was moved to
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
(WPVI locally) and
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
. During its run as a CBS station, all 76ers games that were broadcast as part of that network's NBA broadcast contract from 1973 to 1990 aired on channel 10, including the team's victory in the
1983 NBA Finals The 1983 NBA World Championship Series, also known as Showdown '83, was the championship round of the National Basketball Association (NBA)'s 1982–83 season, and the culmination of the season's playoffs. It was the last NBA Championship Ser ...
.


Broad Street Run

In 2015, WCAU assumed the local English broadcast rights of the Blue Cross Broad Street Run, held every first Sunday of May, taking over from ABC O&O WPVI after the 36th annual event in 2014.


News operation

WCAU presently broadcasts 47 hours, 55 minutes of locally produced newscasts each week (with 7 hours, 35 minutes each weekday, four hours on Saturdays and six hours on Sundays). News has been produced at WCAU from when the station went on the air on in 1948. Charles Shaw, who had worked with
Edward R. Murrow Edward Roscoe Murrow (born Egbert Roscoe Murrow; April 25, 1908 – April 27, 1965) was an American Broadcast journalism, broadcast journalist and war correspondent. He first gained prominence during World War II with a series of live radio broa ...
as a CBS correspondent in London during World War II, was the station's news director from 1948 until he left the station in the early 1960s.
John Facenda John Thomas Ralph Augustine James Facenda ( ; August 8, 1913September 26, 1984) was an American broadcaster and sports announcer. He was a fixture on Philadelphia radio and television for decades, and achieved national fame as a narrator for N ...
, who later gained fame as the voice of
NFL Films NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces advertisement film, commercials, television programs, feature films, and documentary film, documentaries ...
, was the station's main anchorman from shortly after it signed on until 1973. At the time he retired, he had been a main anchor longer than anyone in Philadelphia; he has since been passed by WPVI's Jim Gardner. Soon after joining the station, Facenda sold the ''Bulletin'' on the idea of a local 11 p.m. newscast—the first in the country. It aired for the first time on September 8. In 1950, WCAU became the first station with a four-man news team. The 6 p.m. newscast was anchored by Facenda, with Philadelphia radio legend Phil Sheridan handling weather,
Jack Whitaker John Francis Whitaker (May 18, 1924 – August 18, 2019) was an American sportscaster who worked for both CBS and ABC. Whitaker was a decorated army veteran of World War II. He fought in the Normandy Campaign and was wounded by an artillery ...
on sports and
Ed McMahon Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the American Bro ...
as announcer. In 1965, channel 10 introduced the "Big News" format from Los Angeles sister station KNXT (now
KCBS-TV KCBS-TV (channel 2), branded CBS Los Angeles, is a television station in Los Angeles, California, United States, serving as the West Coast of the United States, West Coast flagship station of the CBS network. It is owned and operated by the n ...
). The station's news operation was the ratings leader in Philadelphia for most of the time from the late 1940s until the 1960s, when it was surpassed by KYW-TV's ''
Eyewitness News ''Eyewitness News'' is a style of television presentation that emphasizes visual elements and action videos, instead of the older ,"man-on-camera" style of newscast, and is most prominently featured in the New York City metropolitan area. Hi ...
''. The station then remained a strong second until the 1970s, when WPVI-TV's ''
Action News ''Action News'' is a local television newscast format originating in the United States. First conceived in Philadelphia, Pennsylvania, it is characterized by a tight format with strict time limits on set packages, a focus on surrounding suburbs, ...
'' bumped channel 10 down to third place. WCAU struggled through the late 1970s while most of its CBS sister stations dominated the ratings, but has since recovered and has been a solid runner-up to longtime leader WPVI for over a quarter century. WCAU managed to pass WPVI in the 5 p.m. time slot for a time in the early 1980s with its original ''Live at 5'', anchored by Larry Kane and Deborah Knapp (now at
KENS KENS (channel 5) is a television station in San Antonio, Texas, United States, affiliated with CBS and owned by Tegna Inc. The station's studios are located on Fredericksburg Road in northwest San Antonio, near the South Texas Medical Center, ...
in
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
). In 2001, WCAU made national news when its 11 p.m. newscast (anchored by Larry Mendte and Renee Chenault-Fattah) knocked WPVI from the top spot in the local news ratings for the first time in decades. Since 2003, WCAU has had to fend off a spirited challenge from a resurgent KYW-TV for second place in the Philadelphia ratings; Channel 3's resurgence was fueled in part by luring Mendte away from channel 10. WCAU used music based on "Channel 2 News", written by
Dick Marx Richard Henry Marx (April 12, 1924 – August 12, 1997) was an American jazz pianist and arranger. He also composed for film, television, and commercials. Personal life Marx and wife Ruth (née Guildoo) had a son, Richard Marx, pop singer, s ...
for
WBBM-TV WBBM-TV (channel 2) is a television station in Chicago, Illinois, United States, serving as the market's CBS network outlet. Owned and operated by the network's CBS News and Stations division, the station maintains studios on West Washington St ...
in Chicago (the ''de facto'' official music for CBS' O&O stations) and variations on it from 1982 until the 11 p.m. newscast on September 9, 1995, hours before the switch to NBC. It used the original 1975 version from 1982 to 1987, a synthesized version produced by a local composer during the 1987–88 season and the "Palmer News Package" composed by
Shelly Palmer Shelton Leigh "Shelly" Palmer is an advertising, marketing and technology consultant, and business adviser. He is the Professor of Advanced Media in Residence at the S. I. Newhouse School of Public Communications at Syracuse University and CEO of ...
from 1988 to 1995. KYW-TV has used variants on this theme in recent years. Shortly after CBS agreed to sell the station to NBC in the fall of 1994, WCAU began to slowly remove CBS references from the station's branding; in January 1995, the longtime moniker of ''Channel 10 News'' was eliminated in favor of ''NewsCenter 10'', which coincided with the debut of a reconstructed newsroom facility. During this time, new cuts of the Palmer News Package were used alongside an aqua blue and purple graphical package, and a black-and-white logo with no references to any network affiliation. After the sale closed, NBC changed the name to ''News 10'', with anchors Ken Matz, Renee Chenault and reporter Siani Lee anchoring a special newscast the morning of September 10, 1995, explaining the station's new identity and the affiliation switch. The station's news operation was renamed again, this time to ''NBC 10 News'', beginning with the 11 p.m. newscast on September 11, 2000. On December 10, 2005, WCAU took over production of WPHL-TV (channel 17)'s nightly half-hour 10 p.m. newscast after that station shuttered its in-house news department and laid off its entire news and production staff; this new newscast was called ''WB 17 News at 10, Powered by NBC 10''. On July 25, 2006, the program was renamed ''My PHL 17 News, Powered by NBC 10'' to correspond with WPHL's then-pending switch to MyNetworkTV. This newscast competed with the 10 p.m. newscasts on WTXF (channel 29, which is produced in-house) and
WPSG WPSG (channel 57), branded Philly 57, is an independent television station in Philadelphia, Pennsylvania, United States. It is owned by the CBS News and Stations group alongside CBS outlet KYW-TV (channel 3). The two stations share studios o ...
(channel 57, which is produced by KYW-TV). On September 14, 2012, WCAU produced its final edition of WPHL's newscast. The next day WPVI officially took over production and rebranded the newscast as ''Action News at 10 on PHL 17''. From 2001 to 2005,
WPPX-TV WPPX-TV (channel 61) is a television station licensed to Wilmington, Delaware, United States, broadcasting the Ion Television network to the Philadelphia area. It is owned and operated by the Ion Media subsidiary of the E. W. Scripps Company an ...
rebroadcast some of WCAU's newscasts. On November 13, 2008,
Fox Television Stations Fox Television Stations, LLC (stylized as FOX TV STATIONS; also known as FTS) is a group of television stations in the United States owned-and-operated by Fox Corporation. It owns LiveNOW from Fox, Fox Local, and Fox Soul. It also oversees ...
and NBC Local Media entered into an agreement to test a system that would allow Fox-owned stations and NBC-owned stations to pool their news resources ranging from shared video to any aerial video from a helicopter. WCAU and Fox owned-and-operated station WTXF were the first stations to undertake the plan (known as a "
Local News Service The name Local News Service refers to a variety of news resource share services all started in 2008 and 2009. It sometimes does not refer to a specific sharing service but to the category in general. Typically, these services include pooling video ...
" agreement) as an effective way to deal with the difficulties in costs in news operations. WCAU later announced in September 2012, that it would be leaving the Local News Service agreement with WTXF and KYW-TV (which entered the agreement by 2010) and use its own helicopter. The new helicopter, dubbed "SkyForce 10", debuted on February 25, 2013. WCAU became the fourth and last English-language television station in the Philadelphia
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market *Marketing, the act of sat ...
to begin broadcasting its local news programming in high-definition on December 10, 2008, starting with its 4 p.m. newscast. On September 12, 2011, WCAU expanded its weekday morning newscast to 4:30 am, along with the launch of a new midday newscast at 11 am, and the reduction of ''The 10! Show'' to a half-hour program. On December 6, 2011, the station announced a partnership with
public broadcasting Public broadcasting (or public service broadcasting) is radio, television, and other electronic media outlets whose primary mission is public service with a commitment to avoiding political and commercial influence. Public broadcasters receive f ...
stations
WHYY-FM WHYY-FM (90.9 MHz, "91 FM") is a public radio station licensed to serve Philadelphia, Pennsylvania. Its broadcast tower is located in the city's Roxborough section of the city at () while its studios and offices are located on Independence Ma ...
- TV as part of a larger effort by
NBCUniversal NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
to partner with nonprofit news organizations following its acquisition by Comcast. On September 15, 2012, ''The 10! Show'' ended its run after ten years. On September 17, 2012, WCAU's midday newscast expanded to one hour. Their morning newscast starts at 4 a.m. Former morning anchor
Vai Sikahema Vai Sikahema (born 29 August 1962) is a Tongan broadcaster and former professional American football player. He played as a running back and return specialist in the National Football League (NFL). He has served as a general authority sevent ...
may be the station's most recognizable current personality. A former Philadelphia Eagle, Sikahema is one of several former NFL stars who have gone on to become sports news anchors (other notable examples include Jim Hill of KCBS-TV in Los Angeles and
Len Dawson Leonard Ray Dawson (June 20, 1935 – August 24, 2022) was an American professional American football, football quarterback who played in the National Football League (NFL) and American Football League (AFL) for 19 seasons, primarily with the K ...
of
KMBC-TV KMBC-TV (channel 9) is a television station in Kansas City, Missouri, United States, affiliated with ABC. It is owned by Hearst Television alongside CW affiliate KCWE (channel 29). The two stations share studios on Winchester Avenue in the ...
in
Kansas City The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more t ...
). While Sikahema anchored the sportscasts on WCAU-TV weeknights, on-air personalities from NBC Sports Philadelphia have anchored sports on weekends in recent years, owing to Comcast owning NBC through NBCUniversal since the start of the 2010s. In February 2014, WCAU became the second television station in Philadelphia (behind Fox O&O WTXF-TV) to expand its weekday morning newscast to three hours, with addition of a half-hour at 4 am; this newscast was canceled in 2016 but revived on July 31, 2017. In conjunction with this, they switched its music to the "L.A. Groove" theme that has been in use by sister stations KNBC in Los Angeles, KNSD in San Diego, KNTV in San Francisco and by WNBC in New York City (in the case of WNBC, it no longer uses "L.A. Groove" as its news theme as of 2016). On July 11, 2016, beginning with the 4 p.m. newscast, WCAU became the seventh NBC-owned station to begin using ArtWorks' "Look N" graphics package following WNBC, WTVJ, WVIT, KXAS-TV, WMAQ-TV and WRC-TV. On October 21, 2018, WCAU moved to their new studios within the Comcast Technology Center, beginning with the 6 p.m. newscast. The logo was also simplified to remove the redundant "NBC" text and streamline the
NBC Peacock The NBC, National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the Peafowl, peacock, was first used in ...
and the "10" numeral together more closely, as had been done with sister station WBTS-LD's new "10" logo upon their numerical rebranding to "NBC 10 Boston" at the start of 2018. In August 2019, WCAU announced that the last 15 minutes of its 11 a.m. newscast would be cut in favor of their lifestyle show ''Philly Live'' beginning September 9. In February 2020, WCAU announced a content partnership with Philadelphia-based company Entercom Communications (which in 2021 officially became known as
Audacy Audacy, previously known as Radio.com, is a free broadcast and Internet radio Computing platform, platform developed by the namesake company Audacy, Inc. (formerly known as Entercom). The Audacy platform functions as a Recommender system, mus ...
) and its AM radio station
KYW-AM KYW () is a commercial AM radio station licensed to serve Philadelphia, Pennsylvania. It is one of the oldest continuously operating radio stations in the United States, originating in Chicago before moving to Philadelphia in 1934. KYW's unusual ...
along with its sister stations
WIP-FM WIP-FM (94.1 MHz) is a commercial radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Audacy, Inc. and broadcasts a sports radio format. The WIP-FM offices and studios are co-located in Audacy's corporate headq ...
,
WTDY-FM WTDY-FM (96.5 MHz) is a commercial radio station in Philadelphia, Pennsylvania. The station is owned by Audacy, Inc. and broadcasts a hot adult contemporary format. WTDY-FM features programming from Premiere Networks. WTDY-FM's studios are co ...
, WOGL-FM, WPHT-AM and WBEB-FM for use of WCAU's on-air talent on the radio stations; it is the second station partnership between Entercom/Audacy and NBC (following KXAS-TV and KRLD in Dallas beginning in 2018). Fellow NBC O&O stations had already partnered with radio stations in markets including Washington, D.C. (WRC-TV and
WTOP-FM WTOP-FM (103.5 FM) – branded "WTOP Radio" and "WTOP News" – is a commercial all-news radio station licensed to serve Washington, D.C. Owned by Hubbard Broadcasting, the station serves the Washington metropolitan area, extending its reac ...
), New York City (WNBC and WOR), Los Angeles (KNBC and KABC-AM), Hartford (WVIT and WILI), and Miami (WTVJ and
WIOD WIOD (610 AM) is a commercial radio station in Miami, serving South Florida. It airs a talk radio format and is owned by iHeartMedia, The studios are on SW 145th Avenue in Pembroke Pines. WIOD's transmitter site is on Krome Avenue in Wes ...
). On February 17, 2020, WCAU added a half-hour 7 p.m. newscast on weekdays. It was announced in July 2020 that Sikahema would be retiring from NBC10 in November of that year after a 26-year run at the station, stepping away from the anchor position but still being active around the station until fully retiring. Additionally, co-anchor Tracy Davidson would be shifting away from the morning editions to anchor the 4 p.m. and 5 p.m. newscasts alongside Jacqueline London and Jim Rosenfield respectively. It was also revealed that previous 4 p.m. and 5 p.m. anchor team Keith Jones and Erin Coleman would take over the anchoring duties for the morning show. Sikahema and Davidson's last day anchoring the broadcast was on September 17, 2020, with Jones and Coleman taking over the next day. On December 23, 2022, Jim Rosenfield left NBC10 after nine years at the station to head home to New York and pursue other opportunities. In July 2021, WCAU testing its "Look S" graphics package in their sponsor plugs; but the new graphics package officially premiered on July 19 of the same year, beginning with the 11 a.m. newscast (sister Telemundo station WWSI also debuted the same package on that date). On January 22, 2022, WCAU launched a new 24-hour streaming channel made exclusively for NBCUniversal's streaming service
Peacock Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...
, dubbed as "NBC Philadelphia News" featuring the simulcasts and encores of the station's newscasts as well as the station's original content made for the channel. The new streaming channel comes following the announcement they would have a simultaneous rollout of streaming news channels with its sister stations in Chicago, Miami and Boston beginning on that date, with channels in New York and Los Angeles followed suit on March 17. Prior to the launch of the streaming channel, the station had a curated playlist made available on the streaming service since its April 2020 launch. In March 2023, the station officially announced that Fred Shropshire, an anchor with
WCNC-TV WCNC-TV (channel 36) is a television station in Charlotte, North Carolina, United States, affiliated with NBC. The station is owned by Tegna Inc. WCNC-TV's studios are located in the Wood Ridge Center office complex off Billy Graham Parkway (Ch ...
in Charlotte, had been hired to take over the 6, 7 and 11 p.m. anchor spots left open due to Rosenfeld's departure. However, he would not begin at the station until July 4 co-hosting the station's coverage of the Wawa Welcome America events alongside Jacqueline London and then would officially debut as London's co-anchor on July 10, a few days after his original announced debut date of June 26. In the interim period between Rosenfeld's departure and Shropshire's arrival, morning anchor Keith Jones shifted down to weeknights to co-anchor with London at 6 and 11 p.m. while either he or London would anchor the 7 p.m. edition solo.


Notable current on-air staff

* Tracy Davidson – anchor * Keith Jones – anchor


Notable former on-air staff

On June 26, 1972, three news correspondents were killed in a helicopter crash in Harrisburg, Pennsylvania, where they had been covering the
flood A flood is an overflow of water (list of non-water floods, or rarely other fluids) that submerges land that is usually dry. In the sense of "flowing water", the word may also be applied to the inflow of the tide. Floods are of significant con ...
ing stemming from
Hurricane Agnes Hurricane Agnes was the List of costliest Atlantic hurricanes, costliest hurricane to hit the United States at the time, causing an estimated $2.1 billion in damage. The hurricane's death toll was 128. The effects of Agnes were widespread, ...
. The victims were Del Vaughn of
CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
and Sid Brenner and Louis Clark of WCAU, and the pilot, Mike Sedio. *
Diane Allen Diane B. Allen (born March 8, 1948) is an American politician and television journalist. A member of the Republican Party, she represented the 7th legislative district in the New Jersey Assembly from 1996 to 1998 and New Jersey Senate from 1998 ...
*
Donald Barnhouse Donald Grey Barnhouse (March 28, 1895 – November 5, 1960), was an American Christian preacher, pastor, theologian, radio pioneer, and writer. He was pastor of the Tenth Presbyterian Church in Philadelphia, Pennsylvania, from 1927 to his dea ...
(deceased) * Suzanne Bates (later with
WBZ-TV WBZ-TV (channel 4) is a television station in Boston, Massachusetts, United States, serving as the market's CBS outlet. It is owned and operated by the network's CBS News and Stations division alongside independent WSBK-TV (channel 38). Bo ...
in Boston, now owns a speech firm in Boston) *
Pat Battle Pat Battle (born December 9, 1959) is an American journalist. Since 1996, she has been at WNBC-TV. Early life Patricia (nickname, "Pat") N. Battle was born December 9, 1959. Of African-American descent, she grew up in Neptune Township, New Jer ...
(now at
WNBC WNBC (channel 4) is a television station in New York City that serves as the flagship (broadcasting), flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey†...
in New York City) *
John Bolaris John Bolaris (born June 27, 1957) is an American television meteorologist and Realtor. He has worked as the Chief Meteorologist for ''Weekend Today'', NBC 10, WCBS and Fox 29. Bolaris currently works as the President of BlackLabel Luxury Real ...
(later at
WCBS-TV WCBS-TV (channel 2), branded CBS New York, is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–lic ...
and
WTXF-TV WTXF-TV (channel 29) is a television station in Philadelphia, Pennsylvania, United States. Owned and operated by the Fox network through its Fox Television Stations division, the station maintains studios on Market Street in Center City an ...
) *
Tom Brookshier Thomas Jefferson Brookshier (; December 16, 1931 – January 29, 2010) was an American football player, coach, and sportscaster. He played as a cornerback with the Philadelphia Eagles of the National Football League (NFL) for seven seasons, fro ...
(later with
CBS Sports CBS Sports is the American sports programming division of Paramount Global that is responsible for sports broadcasts carried by its broadcast network CBS and streaming service Paramount+, as well as the operator of its cable channel CBS Sports N ...
, deceased) * Ron Burke (now with
WPBF WPBF (channel 25) is a television station licensed to Tequesta, Florida, United States, serving the West Palm Beach area as an affiliate of American Broadcasting Company, ABC. Owned by Hearst Television, the station maintains studios on RCA B ...
in
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Technical information


Subchannels

On October 25, 2010, WCAU introduced its own version of WNBC's New York Nonstop channel, ''NBC Philadelphia Nonstop''. This subchannel featured various news and entertainment programs, and a locally produced newscast at 7 pm. On December 20, 2012, digital subchannel 10.2 became an affiliate of
Cozi TV Cozi TV (stylized on-air as COZI TV) is an American free-to-air television network owned by the NBC Owned Television Stations division of NBCUniversal. The network airs classic television series from the 1950s to the 2000s. The network originat ...
, which replaced the Nonstop network. 34.5 (virtual 62.1) carries WWSI, as described below, with 34.6/62.2 carrying
TeleXitos TeleXitos is an American Spanish language digital multicast television network owned by NBCUniversal Telemundo Enterprises, a subsidiary of the NBCUniversal Filmed and Entertainment division of NBCUniversal, itself a division of Comcast. Aimed a ...
, under a channel share agreement.


Analog-to-digital conversion

WCAU signed on its digital signal on December 4, 1998. The station shut down its analog signal, over VHF channel 10, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal moved from its pre-transition
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter ...
channel 67 to channel 34 for post-transition digital operations, because ABC affiliate
WHTM-TV WHTM-TV (channel 27) is a television station licensed to Harrisburg, Pennsylvania, United States, serving the Susquehanna Valley region as an affiliate of ABC. Owned by Nexstar Media Group, the station maintains studios on North 6th Street i ...
in
Harrisburg, Pennsylvania Harrisburg ( ; ) is the capital city of the U.S. commonwealth of Pennsylvania and the seat of Dauphin County. With a population of 50,099 as of 2020, Harrisburg is the ninth-most populous city in Pennsylvania. It is the larger of the two pr ...
, continued broadcasting on channel 10 after ceasing channel 27 analog transmission that day. Digital television receivers continue to display WCAU's
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered as digits on a receiver's ...
as its former VHF analog channel 10.


Channel share with WWSI

On April 13, 2017, it was revealed that the over-the-air spectrum of sister station WWSI had been sold in the FCC's
spectrum reallocation The 2016 United States wireless spectrum auction, officially known as Auction 1001, allocated approximately 100 MHz of the United States Ultra High Frequency (UHF) spectrum formerly allocated to UHF television in the 600 MHz band. The sp ...
auction, fetching $125.9 million. As a result, WWSI's signal is now co-located with WCAU; NBC stated that the WCAU transmitter provided "superior coverage".


Out-of-market carriage

WCAU is carried in central and southern New Jersey on certain cable systems that generally receive local channels from New York. It is available from Comcast in select towns in southern Middlesex County, on digital channel 253, being moved there in December 2007 from analog channel 10 to "preserve bandwidth". In
Monmouth County Monmouth County () is a county located in the central portion of the U.S. state of New Jersey. It is bordered to its west by Mercer and Middlesex Counties, to its south by Ocean County, to its east by the Atlantic Ocean, and to its north by ...
, WCAU is carried on
Optimum Mathematical optimization (alternatively spelled ''optimisation'') or mathematical programming is the selection of a best element, with regard to some criteria, from some set of available alternatives. It is generally divided into two subfiel ...
Monmouth and Monmouth/
Wall A wall is a structure and a surface that defines an area; carries a load; provides security, shelter, or soundproofing; or serves a decorative purpose. There are various types of walls, including border barriers between countries, brick wal ...
. All of
Ocean County Ocean County is a county located in the U.S. state of New Jersey and the southernmost county in the New York metropolitan area. The county borders the Atlantic Ocean on the east and in terms of total area is the state's largest county. Its co ...
receives WCAU on Comcast and Cablevision systems, and for Ocean County Comcast subscribers, WCAU is on digital channel 253, for the same reasons above. Comcast transmits WCAU to most of Sussex County in Delaware, except for Fenwick Island as the town uses former TCI (now Comcast) service, on channel 10. It is the only Philadelphia local channel remaining on the Limited Analog Service.
Mediacom Mediacom Communications Corporation is the United States' fifth-largest cable television provider based on the number of video subscribers, and among the leading cable operators focused on serving smaller cities and towns. The company has a sig ...
and Verizon FiOS do not broadcast WCAU in Sussex County. Comcast and Blue Ridge Communications also carry WCAU in
Lancaster County, Pennsylvania Lancaster County (; ), sometimes nicknamed the Garden Spot of America or Pennsylvania Dutch Country, is a County (United States), county in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States. As of the 2020 United States ...
.


References


External links

* {{DEFAULTSORT:Wcau 1948 establishments in Pennsylvania Commercial buildings on the National Register of Historic Places in Philadelphia Cozi TV affiliates Former CBS Corporation subsidiaries NFL primary television stations National Register of Historic Places in Philadelphia NBC Owned Television Stations Telecommunications buildings on the National Register of Historic Places Television channels and stations established in 1948 CAU