Teriy Keys () also known as Smurfie Syco is a British DJ,

remixer A remix, also sometimes called reorchestration or rework, is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, poem, or photograph ca ...

, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of ''SMURFIESYCO.COM'' album. He also featured in Mix Mag "Artist's of 2010". Keys has credits on multiple studio

singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...

/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009), I'm The Best I Can't Help It (Mixtape) (2011). In 2013, Teriy was short-listed in

Music Week ''Music Week'' is a trade publication for the UK record industry distributed via a website and a monthly print magazine. It is published by Future. History Founded in 1959 as ''Record Retailer'', it relaunched on 18 March 1972 as ''Music We ...

magazine's publication for the "30 under 30" best of the rest most influential music industry executives.

Music career

In 2003, the

grime Grime may refer to: * Dirt, in the form of black, ingrained dust Music * Grime music, a genre of music * ''Grime'' (album), a 2001 album by Iniquity * "Grime", a 2023 song by Macklemore from ''Ben'' * "Grime", a 2024 song by Kittie from ''Fire ...

group Cold Society was formed, and included Keys and like UK urban pioneer

Dizzee Rascal Dylan Kwabena Mills (born 18 September 1984), known professionally as Dizzee Rascal, is a British rapper and MC. He is often credited as a pioneer of British hip hop and grime music and was ranked by ''Complex'' as one of the greatest British ...

they were making music that was a derivative of

Garage A garage is a covered structure built for the purpose of parking, storing, protecting, maintaining, and/or repairing vehicles. Specific applications include: *Garage (residential), a building or part of a building for storing one or more vehicl ...

. For a while there was not even a name for it. The name "grime" was the one that stuck. While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on

's independent record label in 2009. He also performed on Dizzee Rascal's 2010

mixtape In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists mo ...

, "Foot N' Mouth".

Business career

Dirtee Stank Recordings

2006, His music career has been managed by

under pseudonym Smurfie Syco. Keys became the company's executive producer and A&R in January 2009.

R.O.A.D. Group

2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in entertainment and training sectors of in the music, television, publishing, telecommunications/internet and video games industries. 2006, he founded Chocolate Label; an umbrella imprint which housed release under

's Dirtee Stank Label. December 2009, he signed a joint venture deal incorporating the global entertainment company, R.O.A.D. Group. (see acronym: Righteous Organised Always Determined) R.O.A.D. Group is made up of three core subsidiaries – R.O.A.D. Music Group, R.O.A.D. Media Television and R.O.A.D. Academy

CIC CIC may refer to: Organizations Canada * Cadet Instructors Cadre, a part of the Canadian Armed Forces * Canadian Infantry Corps, renamed in 1947 to Royal Canadian Infantry Corps * Canadian International Council * Canadian Islamic Congress * Chemi ...

. R.O.A.D. Academy is a registered CIC

Community Interest Company A community interest company (CIC, pronounced "see-eye-see", or colloquially, "kick") is a form of social enterprise in the United Kingdom intended "for people wishing to establish businesses which trade with a social purpose..., or to carry on ...

which works with

NEET A NEET, an acronym for "Not in Education, Employment, or Training", is a person who is Unemployment, unemployed and not receiving an education or Vocational education, vocational training. The classification originated in the United Kingdom in ...

s which is a government

acronym An acronym is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial Letter (alphabet), letter of each wor ...

for people currently "not in education, employment, or training" targeting people aged between 16 and 24. He also currently serves as the

academic administration Academic administration is a branch of university or college employees responsible for the maintenance and supervision of the institution and separate from the faculty or academics, although some personnel may have joint responsibilities. Som ...

of R.O.A.D. Academy CIC PLC. In 2012, Keys was appointed managing director of

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

R.O.A.D Group, which is the parent company to global 360 entertainment company R.O.A.D. Entertainment Global. R.O.A.D. Group released a statement in August 2012, stating they had signed a new business venture with haute fashion house Widows Son Vexillum a bespoke

couture Couture may refer to: People * Couture (surname) Places Belgium * Couture-Saint-Germain, a village in the municipality of Lasne, Belgium Canada * Couture crater and Lac Couture, an impact crater and the lake that covers it in Quebec, Canada ...

(clothing company).

Personal life

On 20 November 2014, Teriy Keys won 'Outstanding Contribution to Arts and the Community' Award by Greater London Authority event present by the Mayor of Haringey, Mayor Councillor Kaushika Amin.

Discography

Studio albums

*Smurfie Syco (2009) * So Far Removed (2013)

Mixtapes

*When Times Are Cold (mixtape) (2005)
I’m The Best I Can’t Help It (mixtape)
(2010) * Dizzee Rascal – Foot N' Mouth (mixtape) (2011) * Dirtee TV.com Vol.1 mixed by DJ MK (2012) * POWERS E.P (2012) * Dirtee TV.com Vol.2 mixed by DJ MK (2013)

Artist Credits

*This Way (Ft. NERO (dubstep) (2008) * Dizzee Rascal – Klappin (Ft. Smurfie Syco) (2009) *

D Double E Darren Jason Dixon (born 19 January 1980), known professionally as D Double E, is a British grime MC, DJ and record producer from Forest Gate, East London. He performs both as a solo artist and as a member of the grime duo Newham Generals. ...

– Be Like Me (Ft. Smurfie Syco) (Bluku Bluku E.P) (2012)

Producer Credits

* Wonder Girls – Like Money (Ft. Akon) (2012) *RoXXXan – Guerilla (Prod. Smurfie Syco) (Mixtape) (2013) *NONAGON – CL + TAEYANG (Prod. Smurfie Syco) dvert(2014)

References

External links

* * * {{DEFAULTSORT:Syco, Smurfie 1991 births Living people British digital artists British male film actors British investors British businesspeople in retailing Alumni of the University of East London British music industry executives A&R people British music video directors 21st-century British musicians Naturalised citizens of the United Kingdom British DJs British record producers People from Highgate People from Wood Green Male actors from London People from Tottenham 21st-century British male musicians