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10Play or 10 Play (formerly known as Tenplay, set to rebrand as 10 in 2025) is an Australian free
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...
and catch-up TV service run by
Network 10 Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's UK & Australia division and is one of the five national free-to-a ...
. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services. 10Play offers online live streaming of Channel 10,
10 Peach Comedy 10 Peach Comedy (set to rebrand as 10 Comedy in 2025) is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture betwee ...
,
10 Bold Drama 10 Bold Drama (set to rebrand as 10 Drama in 2025) is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and eve ...
, and
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
, as well as live sport via
10 Sport ''10 Sport'' is the brand that all sporting events broadcast on Network 10, an Australian free-to-air commercial television network. Sports streamed on Paramount+ in Australia since August 2021 are also broadcast under the 10 Sport banner. Al ...
. 10Play is available across several platforms including Web,
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and Android apps, FreeviewPlus certified TVs,
Apple TV Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...
4th Gen+,
Fetch TV Fetch TV is an Australian IPTV provider that offers a subscription television service over a user's regular internet connection. It is majority owned by Telstra, who acquired a 51.4% stake in the company on the 2nd of August 2022. Fetch TV was ...
, Telstra TV,
Chromecast Chromecast is a discontinued line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streaming media, streamed audio-visual content on a high-definition television or home audio system. The u ...
,
Android TV Android TV is an operating system that runs on smart TVs and related entertainment devices including soundbars, set-top boxes, and digital media players. Developed by Google, it is a closed-source Android distribution. Android TV features a u ...
,
Samsung TV Samsung Group (; stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous affiliated businesses, most of which operate unde ...
, Sony Linux TV,
Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third console in the Xbox#Consoles, Xbox series. It was first released in North America, parts of Europe, Austra ...
and
Xbox Series X and Series S The Xbox Series X and Xbox Series S are the fourth generation of consoles in the Xbox series, succeeding the previous generation's Xbox One. Released on November 10, 2020, the higher-end Xbox Series X and lower-end Xbox Series S are part o ...
. , 10Play has over 7 million registered users.


History


2013–2018: Tenplay

On 29 September 2013, as a part of its online entertainment brand Tenplay, an online video on demand catch-up TV service for
Network Ten Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's Paramount Networks UK & Australia, UK & Australia division and is o ...
, incorporating locally produced programs from Ten, Eleven and One along with back-catalogue content from local and international distributors. Tenplay became the third catch-up TV service released by a commercial Australian network, the first being PLUS7 from
Yahoo7 Yahoo! Australia (formerly Yahoo7 between 2006 and 2018) is the Australian subsidiary of global internet company Yahoo! Originally a 50/50 joint venture between Yahoo! and Seven West Media, it has been a 100% subsidiary of Verizon Media since M ...
and the
Seven Network Seven Network (stylised 7Network, and commonly known as Channel Seven or simply Seven) is an Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, ...
and the second being FIXPlay from
Ninemsn Nine.com.au (formerly Ninemsn) is an Australian news website, owned by Nine Entertainment. It was originally established as a 50:50 joint venture between Microsoft and PBL Media (now Nine Entertainment) in 1997 as "Ninemsn." Microsoft sold its ...
and the
Nine Network Nine Network (stylised 9Network, and commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of the five main free-to-air television ...
.


2018–present: 10Play

On 31 October 2018, after
Network 10 Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's UK & Australia division and is one of the five national free-to-a ...
rebranded to a new logo and it multi-channels were renamed from Eleven to
10 Peach 10 Peach Comedy (set to rebrand as 10 Comedy in 2025) is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture betwee ...
and from One to 10 Boss before later changing to 10 Bold, Tenplay was also rebranded to its new name and logo of 10Play. In 2024, Network 10 announced that 10Play would be rebranded as simply 10, adopting the same name and branding as the network's linear television platform in 2025.


Streaming

Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours. 24-hour live streaming of the main channel commenced on 26 January 2018. A live stream of
10 Bold 10 Bold Drama (set to rebrand as 10 Drama in 2025) is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and eve ...
was available on a part-time basis until 21 February 2019. On 21 February 2019, 10 Bold switched to a 24-hour live stream and
10 Peach 10 Peach Comedy (set to rebrand as 10 Comedy in 2025) is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture betwee ...
was added to the 10Play live streaming service. On 27 September 2020,
10 Shake Nickelodeon is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings. It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel. As 10 ...
was added to the 10Play live streaming service. On 2 December 2022, 10Play launched
free ad-supported streaming television Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by a ...
(FAST) channels. On 31 August 2023, 51
Pluto TV Pluto TV is an American free ad-supported streaming television service owned and operated by the Paramount Streaming division of Paramount Global. Founded by Tom Ryan (business executive), Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in ...
FAST channels were added to the 10Play live streaming service.


Content and programming

10Play provides on-demand access to almost all the TV programs that are broadcast on
Network 10 Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's UK & Australia division and is one of the five national free-to-a ...
linear broadcast channels ( Channel 10,
10 Peach Comedy 10 Peach Comedy (set to rebrand as 10 Comedy in 2025) is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture betwee ...
,
10 Bold Drama 10 Bold Drama (set to rebrand as 10 Drama in 2025) is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and eve ...
and
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
). Programs are categorised by these genres: * Adventure * Comedy * Crime * Documentary * Drama * Kids * Lifestyle * Light Entertainment * Movies * News * Reality * Sport * Thriller


Programs

* '' After Paradise'' * '' The Bold and the Beautiful Fast Tracked'' * '' Days of Our Lives Fast Tracked'' * ''
The Caravan ''The Caravan'' is an Indian English-language, long-form narrative journalism magazine covering politics and culture. It was initially launched in 1940 by Vishwa Nath, becoming a prominent monthly magazine before ceasing publication in 1988. T ...
'' * ''Darryl Beattie Adventures'' * '' Dream Big'' * '' I Kissed a Boy'' * '' My Name is Captain Thunderbolt (Sometimes)'' * '' Neighbours: Erinsborough High'' * ''
Neighbours ''Neighbours'' is an Australian television soap opera that has aired since 18 March 1985. It was created by television executive Reg Watson. The Seven Network commissioned the show following the success of Watson's earlier soap '' Sons and ...
Summer Stories'' * ''
Sidelines In sports, out of bounds (or out-of-bounds) refers to being outside the playing boundaries of the Pitch (sports field), field. The legality of going out of bounds (intentionally or not), and the ease of prevention, vary by sport. Sports that use ...
'' * '' Terry's Talks'' * '' NBL22: Next Level'' * '' NBL23: Unrivalled'' * '' TGB'' * ''Round Ball Rules'' * ''TL;DR'' * '' To Kingdom Come'' * '' United'' * '' WOW – Women of Wrestling'' * '' The Young and the Restless Fast Tracked''


Live sports

* A-League Women (2021–present) *
Australia Cup The Australia Cup (currently known as the Hahn Australia Cup for sponsorship reasons) is the national association football, soccer single-elimination tournament, knockout cup competition in Australia. This annual competition is organised by Fo ...
(2021–present) * Women's Australia Cup (2023–present) *
Bellator MMA Bellator MMA (formerly Bellator Fighting Championships) was an American mixed martial arts promotion (entertainment), promotion founded in 2008 by Bjorn Rebney and operated until 2025. The promotion takes its name from ''wikt:bellator, bellātor ...
(2021–present) * Pararoos Internationals (2023–present) * Roshn Saudi League (2022–present) * National Basketball League (2021–present)


Availability

Through the streaming platform, 10Play provides live stream access to the whole
Network 10 Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's UK & Australia division and is one of the five national free-to-a ...
suite of channels, including the main and multi-channels.


Current

Pluto TV Pluto TV is an American free ad-supported streaming television service owned and operated by the Paramount Streaming division of Paramount Global. Founded by Tom Ryan (business executive), Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in ...
FAST channels

, the following online only channels are also available: *
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
* Nick Jr. Club * TeenNick *
NickToons Nicktoons is the brand name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Paramount Global) in their copyright bylines. Since ...
* NickToons 90s * ''
Project Runway ''Project Runway'' is an American reality television series that premiered on Bravo on December 1, 2004. The series focuses on fashion design. It was created by Eli Holzman and was hosted by Heidi Klum from 2004 to 2017. It has a varied airi ...
'' * Sharks & Other Predators * '' Have You Been Paying Attention?'' * ''Hardcore Pawn'' * ''8 out of 10 Cats'' * Adult Animation * ''Undercover Boss'' * ''Embarrassing Bodies'' * Buzzfeed Food * MTV Reality * MTV ''The Shores'' * MTV '' Ridiculousness'' * MTV EMA * ''
South Park ''South Park'' is an American animated sitcom created by Trey Parker and Matt Stone, and developed by Brian Graden for Comedy Central. The series revolves around four boysStan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormickand the ...
'' * ''
MasterChef ''MasterChef'' is a competitive cooking show television format created by Franc Roddam, which originated with MasterChef (British TV series), the British version in July 1990. The show aims to discover the culinary talent of chefs of varying sk ...
'' * ''
Survivor Survivor(s) may refer to: * one who survives Arts, entertainment and media Fictional entities * Survivors, characters in the 1997 KKnD series#Armies, ''KKnD'' video-game series * ''The Survivors'', or the ''New Survivors Foundation'', a fictional ...
'' * '' Survivor US'' * Haunt TV * Nature Time * True Stories * ''
Prisoner A prisoner, also known as an inmate or detainee, is a person who is deprived of liberty against their will. This can be by confinement or captivity in a prison or physical restraint. The term usually applies to one serving a Sentence (law), se ...
'' * '' Puberty Blues'' * '' Rush'' * Xtream Adventure * '' The Wicket Tuna Channel'' * Movie Sphere * Thriller Movies * Medical Emergency * Comedy Dynamics * Crime Time * ''Ghost Hunters'' * ''Anthony Bourdain Parts Unknown'' * ''COPS'' * ''
Judge Judy ''Judge Judy'' is an American arbitration-based reality court show presided over by former Manhattan Family Court Judge Judith Sheindlin. The show featured Sheindlin as she adjudicated real-life small-claims disputes within a simulated court ...
'' * ''
Becker Becker () is one of the German-language surnames, along with Bäcker and Baecker, that derive from the root, which refers to baking. The surname began as a name for a baker (and thus his family). In northern Germany, it can also derive from th ...
'' * '' Diagnosis: Murder'' * ''
Graham Norton Graham William Walker (born 4 April 1963), known professionally as Graham Norton, is an Irish comedian, broadcaster, actor, and writer. He is a five-time BAFTA TV Award winner for the comedy chat show ''The Graham Norton Show'' (2007–present) ...
'' * '' Twilight Zone'' * '' Good Chef Bad Chef'' * ''
SpongeBob SquarePants ''SpongeBob SquarePants'' is an American animated television series, animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It first aired as a sneak peek after the 1999 Kids' C ...
'' * ''
America's Next Top Model ''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...
'' * '' Australia's Next Top Model'' * '' The Dog House'' * '' 48 Hours''


FAST Holiday channels only

* Halloween Movies (every October) * Christmas Movies (every December)


Former FAST channels

* Action and Adventure (2022–23) * Aussie Drama (2022–23) * '' CSI'' * '' Dora the Explorer'' (2024) * Little Kids (2022–23) * Retro Cartoons (2022–23) * Romance Movies (2024) * ''
The Traitors ''The Traitors'' is a reality game show franchise created by the All3Media All3Media Limited is a British worldwide independent television, film, and digital production and distribution company based in London. The All3Media group cons ...
'' (2023) * True Stories (2022–23) * ''The Challenge'' (2022–23) * NickMovies (2023–24) * MTV Best of * MTV Dating * MTV Life * MTV Drama * MTV EMA * MTV Retro * MTV Entertainment * NickToons 00s * NickRewind * NickClassics * MTV Biggest Pop * MTV Love * MTV On Tour! * Realmadrid.tv * '' Avatar: The Last Airbender'' * '' B&B Classics'' * ''
Beverly Hills, 90210 ''Beverly Hills, 90210'' (often referred to as ''90210'') is an American teen drama television series created by Darren Star and produced by Aaron Spelling via his production company Spelling Television. The series ran for 10 seasons on Fo ...
'' * ''
Dynasty A dynasty is a sequence of rulers from the same family, usually in the context of a monarchy, monarchical system, but sometimes also appearing in republics. A dynasty may also be referred to as a "house", "family" or "clan", among others. H ...
'' * ''
Happy Days ''Happy Days'' is an American television sitcom that aired first-run on the American Broadcasting Company, ABC network from January 15, 1974, to July 19, 1984, with a total of 255 half-hour episodes spanning 11 seasons. Created by Garry Marsha ...
'' * ''
I Love Lucy ''I Love Lucy'' is an American sitcom that originally aired on CBS from October 15, 1951, to May 6, 1957, with a total of 180 half-hour episodes spanning six seasons. The series starred Lucille Ball and her husband Desi Arnaz, along with Vivian ...
'' * '' Mission Impossible'' * '' Hawaii Five-O'' * '' Matlock'' * ''
NCIS NCIS or N.C.I.S. may refer to: Law enforcement * National Criminal Intelligence Service, the predecessor to the Serious Organised Crime Agency of the United Kingdom * Naval Criminal Investigative Service, a United States law enforcement and intelli ...
'' * ''
Bondi Rescue ''Bondi Rescue'' is an Australian factual television program which is broadcast on Network 10. The program follows the daily lives and routines of the Waverley Council professional lifeguards who patrol Bondi Beach. ''Bondi Rescue'' was first ...
'' * ''
I'm a Celebrity ''I'm a Celebrity...Get Me Out of Here!'' is a reality television TV format, format in which a number of celebrities live together in a jungle environment for a number of weeks, competing to be crowned "King-" or "Queen of the Jungle". The s ...
'' *
Bellator MMA Bellator MMA (formerly Bellator Fighting Championships) was an American mixed martial arts promotion (entertainment), promotion founded in 2008 by Bjorn Rebney and operated until 2025. The promotion takes its name from ''wikt:bellator, bellātor ...
* ''
Baywatch ''Baywatch'' is an American Drama (film and television), drama television series about lifeguards who patrol the beaches of Los Angeles County, California, and Hawaii, starring David Hasselhoff. It was created by Michael Berk, Douglas Schwartz ...
'' * ''
Merlin The Multi-Element Radio Linked Interferometer Network (MERLIN) is an interferometer array of radio telescopes spread across England. The array is run from Jodrell Bank Observatory in Cheshire by the University of Manchester on behalf of UK Re ...
'' * ''
Gunsmoke ''Gunsmoke'' is an American radio and television Western drama series created by director Norman Macdonnell and writer John Meston. It centered on Dodge City, Kansas, in the 1870s, during the settlement of the American West. The central charact ...
'' * '' Wipeout Xtra'' * ''
Brady Bunch ''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired five seasons from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family of six children, with three boys and three gir ...
'' * ''
Drew Barrymore Drew Blythe Barrymore (born February 22, 1975) is an American actress, talk show host, and businesswoman. A member of the Barrymore family of actors, she has received multiple List of awards and nominations received by Drew Barrymore, awards a ...
'' * ''
Rugrats ''Rugrats'' is an American animated television series created by Arlene Klasky, Gábor Csupó, and Paul Germain for Nickelodeon. The series focuses on a group of toddlers, most prominently Tommy, Chuckie, Phil, and Lil, and their day-to-d ...
'' * World of Football


See also

* Internet television in Australia


References


External links

* * * {{VOD services Network 10 Video on demand services Australian streaming companies 2013 establishments in Australia Internet properties established in 2013 Android (operating system) software IOS software Xbox 360 software Xbox One software Xbox Series X and Series S software TvOS software