The TenderCrisp is a

chicken sandwich A chicken sandwich is a sandwich that typically consists of boneless, skinless chicken breast or thigh, served between slices of bread. Variations on the "chicken sandwich" include chicken on a bun, chicken on a Kaiser, hot chicken, or chicken sa ...

sold by international

fast-food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food, fast-food cuisine and has minimal Foodservice#Table service, table service. The food served ...

chain

Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...

and its

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

n franchisee,

Hungry Jack's Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia (with licensing from Restaurant Brands International), a privately held company owned by ...

. It is one of their "indulgent" products. The TenderCrisp sandwich is part of a series of sandwiches designed both to expand Burger King's menu with more sophisticated, adult oriented fare and to present a larger, meatier product that appeals to adults between 24 and 36 years of age. Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.

Product description

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet,

mayonnaise Mayonnaise (), colloquially referred to as "mayo" (), is a thick, creamy sauce with a rich and tangy taste that is commonly used on sandwiches, hamburgers, Salad#Bound salads, bound salads, and French fries. It also forms the base for various o ...

lettuce Lettuce (''Lactuca sativa'') is an annual plant of the family Asteraceae mostly grown as a leaf vegetable. The leaves are most often used raw in Green salad, green salads, although lettuce is also seen in other kinds of food, such as sandwiche ...

and

tomato The tomato (, ), ''Solanum lycopersicum'', is a plant whose fruit is an edible Berry (botany), berry that is eaten as a vegetable. The tomato is a member of the nightshade family that includes tobacco, potato, and chili peppers. It originate ...

on a

brioche Brioche (, also , , ) is a bread of French origin whose high egg and butter content gives it a rich and tender crumb. Chef Joël Robuchon described it as "light and slightly puffy, more or less fine, according to the proportion of butter and e ...

bun A bun is a type of bread that is round and small enough that it can generally be eaten hand-held. Whether a bun is considered sweetened or unsweetened differs between countries: it is considered sweetened in the United Kingdom, a savory bread in ...

Aliases

* In the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

it is called the ''King Chicken Fillet''.

History

The TenderCrisp chicken was introduced in 2004.

Advertising

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called ''The Subservient Chicken Vest''. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by

Crispin Porter + Bogusky Crispin (also formerly known as Crispin Porter + Bogusky), a member of publicly traded MDC Partners, is an American advertising agency that employed around 150 people. It was founded in 1965 by Sam Crispin. Crispin then became partners with ...

for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called ''Fantasy Ranch''. The spot featured recording artist

Darius Rucker Darius Carlos Rucker (born May 13, 1966) is an American singer, musician, and songwriter. He first gained fame as the lead vocalist and rhythm guitarist of rock band Hootie & the Blowfish, which he founded in 1986 at the University of South Carol ...

(of Hootie and the Blowfish) singing a

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...

to a tune reminiscent of " The Big Rock Candy Mountains". The Chicken can be seen cavorting with some of the female dancers, including

Vida Guerra Vida Guerra (born March 19, 1974) is a Cuban-born American glamour model and actress. Her first notable appearance was in the U.S. edition of ''FHM'' magazine in December 2002; since then, she has modeled for many other men's magazines. Early li ...

Brooke Burke Brooke Lisa Burke (born September 8, 1971) is an American television and fitness personality, model, author, actress, and businesswoman. She is known for hosting the E! Network travel show '' Wild On!'' (1999–2002), CBS's ''Rock Star'' (2 ...

and the

Dallas Cowboys Cheerleaders The Dallas Cowboys Cheerleaders (sometimes initialized as DCC, and officially nicknamed "America's Sweethearts") are the National Football League Cheerleading, National Football League cheerleading squad representing the Dallas Cowboys team. The ...

. In 2005, Burger King introduced its Chicken Fights campaign; the two "

cockfighting Cockfighting is a blood sport involving domesticated roosters as the combatants. The first documented use of the word gamecock, denoting use of the cock as to a "game", a sport, pastime or entertainment, was recorded in 1634, after the term ...

chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock

boxing Boxing is a combat sport and martial art. Taking place in a boxing ring, it involves two people – usually wearing protective equipment, such as boxing glove, protective gloves, hand wraps, and mouthguards – throwing Punch (combat), punch ...

match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960s-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

References

{{DEFAULTSORT:Tendercrisp Burger King foods Food and drink introduced in 2004 Brand name poultry meats Chicken sandwiches

Product description

Aliases

History

Advertising

See also

References