The TenderCrisp is a

chicken sandwich A chicken sandwich is a sandwich that typically consists of boneless, skinless chicken breast or thigh served between slices of bread, on a bun, or on a roll. Variations on the "chicken sandwich" include the chicken burger, chicken on a bun, ch ...

sold by international

fast-food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typical ...

chain

Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant c ...

and its Australian franchisee,

Hungry Jack's Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly-owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack's owns and operates or sub- ...

. It is one of their "indulgent" products. The TenderCrisp sandwich is part of a series of sandwiches designed both to expand Burger King's menu with more sophisticated, adult oriented fare and to present a larger, meatier product that appeals to adults between 24 and 36 years of age. Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.

Product description

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet,

mayonnaise Mayonnaise (; ), colloquially referred to as "mayo" , is a thick, cold, and creamy sauce or dressing commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tarta ...

lettuce Lettuce (''Lactuca sativa'') is an annual plant of the family Asteraceae. It is most often grown as a leaf vegetable, but sometimes for its stem and seeds. Lettuce is most often used for salads, although it is also seen in other kinds of foo ...

and

tomato The tomato is the edible berry of the plant ''Solanum lycopersicum'', commonly known as the tomato plant. The species originated in western South America, Mexico, and Central America. The Mexican Nahuatl word gave rise to the Spanish word , ...

on a

brioche Brioche (, also , , ) is a bread of French origin whose high egg and butter content gives it a rich and tender crumb. Chef Joël Robuchon described it as "light and slightly puffy, more or less fine, according to the proportion of butter and e ...

bun A bun is a type of bread roll, typically filled with savory fillings (for example hamburger). A bun may also refer to a sweet cake in certain parts of the world. Though they come in many shapes and sizes, buns are most commonly round, and are ...

Aliases

* In the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

it is called the ''King Chicken Fillet''.

History

The TenderCrisp chicken was introduced in 2004.

Advertising

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called ''The Subservient Chicken Vest''. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by

Crispin Porter + Bogusky Saints Crispin and Crispinian are the Christian patron saints of cobblers, curriers, tanners, and leather workers. They were beheaded during the reign of Diocletian; the date of their execution is given as 25 October 285 or 286. History Born ...

for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called ''Fantasy Ranch''. The spot featured recording artist

Darius Rucker Darius Carlos Rucker (born May 13, 1966) is an American singer, guitarist, and songwriter. He first gained fame as the lead vocalist and rhythm guitarist of rock band Hootie & the Blowfish, which he founded in 1986 at the University of South Ca ...

(of

Hootie and the Blowfish Hootie & the Blowfish are an American soft rock band that were formed in Columbia, South Carolina, in 1986. The band's lineup for most of its existence has been the quartet of Darius Rucker, Mark Bryan, Dean Felber, and Jim Sonefeld. The band ...

) singing a

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...

to a tune reminiscent of "

Big Rock Candy Mountain "The Big Rock Candy Mountains", first recorded by Harry McClintock in 1928, is a country folk song about a hobo's idea of paradise, a modern version of the medieval concept of Cockaigne. It is a place where "hens lay soft-boiled eggs" and there ...

." The Chicken can be seen cavorting with some of the female dancers, including

Vida Guerra Vida Guerra (born March 19, 1974) is a Cuban-born American glamour model and actress. Her first notable appearance was in the U.S. edition of '' FHM'' magazine in December 2002; since then, she has modeled for many other men's magazines. Early l ...

Brooke Burke Brooke Lisa Burke (born September 8, 1971) is an American television personality, fitness personality, author, actress, and businesswoman. She is known for hosting the E! Network travel show '' Wild On!'' (1999–2002), CBS' ''Rock Star'' ( ...

and the

Dallas Cowboys Cheerleaders The Dallas Cowboys Cheerleaders (sometimes initialized as DCC, and officially nicknamed "America's Sweethearts") are the National Football League cheerleading squad representing the Dallas Cowboys team. History 1960s During a game between the C ...

. In 2005, Burger King introduced its Chicken Fights campaign; the two "

cockfighting A cockfight is a blood sport, held in a ring called a cockpit. The history of raising fowl for fighting goes back 6,000 years. The first documented use of the ''word'' gamecock, denoting use of the cock as to a "game", a sport, pastime or ent ...

chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock

boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermine ...

match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960s-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

References

{{DEFAULTSORT:Tendercrisp Burger King foods Food and drink introduced in 2004 Brand name poultry meats Chicken sandwiches

Product description

Aliases

History

Advertising

See also

References