Temple Fielding
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Temple Hornaday Fielding (October 8, 1913 – May 18, 1983) was an American
travel writer The genre of travel literature or travelogue encompasses outdoor literature, guide books, nature writing, and travel memoirs. History Early examples of travel literature include the '' Periplus of the Erythraean Sea'' (generally considered ...
from in
the Bronx The Bronx ( ) is the northernmost of the five Boroughs of New York City, boroughs of New York City, coextensive with Bronx County, in the U.S. state of New York (state), New York. It shares a land border with Westchester County, New York, West ...
who published the ''Fielding Travel Guides'' starting in 1948. During World War II, he was a
psychological operations Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Min ...
operative in Europe under the
Office of Strategic Services The Office of Strategic Services (OSS) was the first intelligence agency of the United States, formed during World War II. The OSS was formed as an agency of the Joint Chiefs of Staff (JCS) to coordinate espionage activities behind enemy lines ...
(OSS). Fielding was a Captain attached to the
Morale Operations Branch Morale Operations was a branch of the Office of Strategic Services during World War II. It utilized psychological warfare, particularly propaganda, to produce specific psychological reactions in both the general population and military forces of t ...
(MO) unit, 2677th Regiment OSS (Provisional). The "2677" was the subject of an inside joke at MO Rome, since the Pantone color code for the ink used in the forgery of the 6 pfennig Hitler head stamp was 2677. MO Rome was headed by Eugene P. Warner, a civilian, formerly of the
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
. MO Rome used an existing Italian printing house where many of the leaflets, posters, and forged postage stamps were printed. Fielding allegedly helped with the printing as part of the Planning Group. Fielding was discharged from the army as a Major on June 6, 1945. In 1945, his OSS superior, Gene Warner, became public relations director for TWA International Division. Warner is said to have needed some institutional mentions for the airlines, and asked Temple to scare up some national magazine assignments in which the placements could be made. Fielding was able to place the airline ads in the
Saturday Evening Post ''The Saturday Evening Post'' is an American magazine published six times a year. It was published weekly from 1897 until 1963, and then every other week until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influ ...
and
Cosmopolitan Cosmopolitan may refer to: Internationalism * World citizen, one who eschews traditional geopolitical divisions derived from national citizenship * Cosmopolitanism, the idea that all of humanity belongs to a single moral community * Cosmopolitan ...
. Fielding's first travel guide, ''Fielding's Travel Guide to Europe'', was published in 1948. In 1951 he and his wife moved from New York to Denmark, but soon resettled in Formentor, Mallorca, Spain, where he established his company headquarters for Fielding Publications, Inc. With World War II over, Fielding viewed it as his mission to make Europe available to America. Fielding's guides emphasized hotels, restaurants, and shopping rather than cultural attractions, which he felt were not very important to most of his readers. Fielding was an editor of the ''
Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine that ran until 2016 and was last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th centur ...
'' from 1968 to 1983 and of ''
Travel and Leisure Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip. Travel c ...
'' from 1970 to 1983.
Robert Young Pelton Robert Young Pelton is a Canadian-American author, journalist, and documentary film director. Pelton's work usually consists of conflict reporting and interviews with military and political figures in war zones. Pelton has been present at seve ...
acquired ''Fielding's Travel Guides'' in 1993; they were published until 1998.


Personal life

Fielding was the son of George Thomas Fielding II and Helen Ross Hornaday. He was a descendant of
Henry Fielding Henry Fielding (22 April 1707 – 8 October 1754) was an English writer and magistrate known for the use of humour and satire in his works. His 1749 comic novel ''The History of Tom Jones, a Foundling'' was a seminal work in the genre. Along wi ...
on his father's side and the grandson of the author and naturalist
William Temple Hornaday William Temple Hornaday, Doctor of Science, Sc.D. (December 1, 1854 – March 6, 1937) was an American zoologist, conservationist, taxidermist, and author. He served as the first director of the New York Zoological Park, known today as th ...
on his mother's side. He attended a prep school and graduated from
Princeton Princeton University is a private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the Unit ...
in 1939. He married his literary agent Nancy Parker in October, 1942. They had a son, Dodge Temple Fielding. He had a heart attack in August 1982 and died on May 18, 1983.


Publications

* ''Fielding's Travel Guide to Europe: 1954-55'' * ''Fielding's travel guide to Europe 1967'' * ''Fielding's Far East'' * ''Fielding's Travel Guide to Europe 1969'' * ''Super Economy Europe'' * ''A Guide to the Field Artillery Replacement Training Center, Fort Bragg, North Carolina''An estimated 2.5 million were printed.


Bibliography

* "Modern Living: A Guide to Temple Fielding", ''Time'', June 6, 1969


External links


Portrait on cover of Time magazine, June 6, 1969, Vol. 93 No. 23


References

{{DEFAULTSORT:Fielding, Temple 20th-century American travel writers American male non-fiction writers 1913 births 1983 deaths Writers from the Bronx