Teleflora is a

floral wire service Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were ...

company which brokers orders to local florists for delivery.Teleflora Website, Teleflora.com
retrieved on: 4 June 2007 It has been a subsidiary of The Wonderful Company since 1979.

History

Headquartered in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...

, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas

Privately owned since 1979 by

Lynda Resnick Lynda Rae Resnick (born 1943) is an American billionaire businesswoman. Resnick is married to Stewart Resnick, who is her business partner, and through their holding company The Wonderful Company, they own the POM Wonderful and Fiji Water brand ...

and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries. With more than 15,000 member florists throughout the US and Canada, it is the largest privately held floral wire service company in the world. In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, one of the most successful online wholesale flower-buying services in the world, with more than 2,500 active customers.

Advertising

Teleflora ran an advertisement during the

2011 Super Bowl Super Bowl XLV was an American football game between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champio ...

featuring

Faith Hill Audrey Faith McGraw (; born September 21, 1967), known professionally as Faith Hill, is an American singer and actress. She is one of the most successful country music artists of all time, having sold more than 40 million albums worldwide. Hill ...

; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your

rack Rack or racks may refer to: Storage and installation * Amp rack, short for amplifier rack, a piece of furniture in which amplifiers are mounted * Bicycle rack, a frame for storing bicycles when not in use * Bustle rack, a type of storage bin m ...

is unreal". Unfortunately, his love letter is a "bust."

Teleflora's partnership with

included a new collection of flower arrangements for Valentine's Day 2011. In 2012, Teleflora ran a similar Super Bowl campaign, this time with model

Adriana Lima Adriana Lima (; born 12 June 1981) is a Brazilian model, who was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel fo ...

References

{{DEFAULTSORT:Teleflora Online retailers of the United States Companies based in Los Angeles Florist companies Retail companies established in 1934 The Wonderful Company 1934 establishments in California