Teleavia was a French manufacturer of televisions in the mid-20th century, it was created by aviation company "Sud Aviation" as a diversification operation to employ redundant workforce. It was later absorbed by

Thomson SA Vantiva SA (formerly Technicolor SA, Thomson SARL, Thomson SA, and Thomson Multimedia) is a French multinational corporation that provides technology products and services for the communication, media and entertainment industries. Headquarter ...

. The brand was best known for the innovative

television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...

set designs created by the French designer

Roger Tallon Roger Tallon (6 March 1929 – 20 October 2011) was a French industrial designer. Biography After studying as an engineer (1944–1950), Tallon was employed by Caterpillar France and DuPont. In 1953, he joined Technès, the technical ...

in the 1950s and 1960s. The 1968 edition, known as the Portavia 111, was the year's most photographed appliance. Tallon later said, in explanation of the

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

's success and longevity: "It was the first time the shape, the function and the material absolutely intertwined". The brand's motto, from 1963, was "TELEAVIA, design also matters".

References

Television technology {{Tv-tech-stub