T-Mobile Austria GmbH,

trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Magenta Telekom is the second largest mobile and fixed company in

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

. It is owned by

Deutsche Telekom Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telecommunications provider in Europe by revenue. It was formed in 199 ...

. In 2022 it had 5.2 million customers. Its CEO is

Rodrigo Diehl Rodrigo () is a Spanish, Portuguese and Italian name derived from the Germanic name ''Roderick'' ( Gothic ''*Hroþareiks'', via Latinized ''Rodericus'' or ''Rudericus''), given specifically in reference to either King Roderic (d. 712), the last ...

since 1 October 2022.

History

The company was founded as ''max.mobil'' in 1996 by the Ö-Call consortium. In 2000, the company was bought by

. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.

tele.ring acquisition

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company

Western Wireless Corporation Western Wireless Corporation was a cellular network operator that provided mobile telecommunications service to subscribers in 19 western states in the United States, and seven other countries. Western Wireless marketed analog cellular service u ...

for 1.3 billion euros, and transformed it into its own lower-cost

flanker brand In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditiona ...

. The ''tele.ring'' branding was discontinued on 23 March 2020.

UPC Austria acquisition

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company

Liberty Global Liberty Global Ltd. is a British-Dutch-American multinational telecommunications company domiciled in Bermuda, with headquarters in London, Amsterdam and Denver. Its respective legal names are Liberty Global Holdings Limited (UK), Liberty Glo ...

for 1.9 billion euros. The acquisition was approved by the

European Commission The European Commission (EC) is the primary Executive (government), executive arm of the European Union (EU). It operates as a cabinet government, with a number of European Commissioner, members of the Commission (directorial system, informall ...

on 10 July 2018. The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.

References

{{Deutsche Telekom, state=expanded Mobile phone companies of Austria Deutsche Telekom