Teeology, Inc. is a

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-based

electronic commerce E-commerce (electronic commerce) refers to Commerce, commercial activities including the electronic buying or selling Goods and services, products and services which are conducted on online platforms or over the Internet. E-commerce draws on tec ...

co-founded by American entertainer

Jennifer Lopez Jennifer Lynn Lopez (born July 24, 1969), also known by her nickname J.Lo, is an American singer, songwriter, actress, dancer and businesswoman. Lopez is regarded as one of the most influential entertainers of her time, credited with breaking ...

and fashion designer Erica Zohar. Launched on July 12, 2012, the company offers

high-end In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in con ...

limited edition

T-shirt A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shir ...

s designed by various artists and designers, as well as a permanent collection of basics for men and women. It makes use of new technology and social network tools to "disrupt the traditional retail model".

Foundation and launch

Teeology was co-founded by American recording artist and actress

and fashion designer Erica Zohar. They teamed up with Brian Lee and MJ Eng to design the company's "innovative" shopping portal, which uses new technology and social networking tools to "disrupt the traditional retail model". Of Teeology, Lopez stated that it is a "different type of online experience", where "you get to be involved in which designs get made. And it gives us a beeline to what people really like". Lee had previously helped launch the legal document site

LegalZoom LegalZoom.com, Inc. is an American online legal technology and services company launched in 2001. It helps its customers with various online legal services through personalized attorney guidance from an independent network of attorneys and the L ...

with lawyer Robert Shapiro and the subscription-based women's shoe site

ShoeDazzle ShoeDazzle is a California-based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences. History The company was founded by Kim Kardashian, Brian Lee (entr ...

with reality television star

Kim Kardashian Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...

. Lopez, who models for the company, also acts as its chief curator. The website was officially launched on Thursday, July 12, 2012. Eng explained the creation of the company by stating: "The idea started when we realised more and more customers have become increasingly spoiled with private sale discounts online. We know the markups. So rather than building a brand around cost structures, price points and overhanging inventory that you have to liquidate, why not have a lean model and offer good prices right off the bat?"

Products

Limited edition designs

Teeology offers

limited edition T-shirts designed by "various artists and designers". Designers can submit their own T-shirts designs, which are then considered by the company's curators. From the designs they are sent, the curators create a shortlist of designs to be included in a poll. Some of these designs were created by willylopezart.com Members of the website can then vote for T-shirt designs and the winning designs will go into immediate production.

Basics

Teeology also offers a permanent collection of "basics" for men and women.

Reception

Julia Fernandez of Grazia Daily stated that Teeology "certainly adds a more exciting element to online shopping".

References

External links

Official website
{{DEFAULTSORT:Teeology Clothing brands of the United States 2010s fashion Companies based in Los Angeles Jennifer Lopez