A technology demonstration (or tech demo), also known as demonstrator model, is a
prototype
A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototype ...
, rough example or otherwise incomplete version of a conceivable product or future system, put together as
proof of concept with the primary purpose of showcasing the possible applications, feasibility, performance and method of an idea for a new technology. They can be used as demonstrations to the
investor
An investor is a person who allocates financial capital with the expectation of a future Return on capital, return (profit) or to gain an advantage (interest). Through this allocated capital the investor usually purchases some species of pr ...
s, partners, journalists or even to potential customers in order to convince them of the viability of the chosen approach, or to test them on ordinary users.
Computers and gaming
Technology demonstrations are often used in the
computer
A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
industry, emerging as an important tool in response to short development cycles in software and hardware development.
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Computer game developers use tech demos to rouse and maintain interest to titles still in development (because
game engines are usually ready before the art is finished) and to ensure functionality by early testing. Short segments using finished game engines may be presented as
game demos.
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Graphics card
A graphics card (also called a video card, display card, graphics accelerator, graphics adapter, VGA card/VGA, video adapter, display adapter, or colloquially GPU) is a computer expansion card that generates a feed of graphics output to a displa ...
s manufacturers use tech demos to showcase the performance of their cards even before any games can deliver that performance or before the product is ready to be used outside of the development labs. In November 2002,
Nvidia started the practice of featuring realistic characters in graphics card technology demos, by releasing Dawn for its
GeForce FX card. The demo featured a forest
fairy with semi-realistic short hair and beautiful wings. Later, Nvidia followed with similar, new demos and
ATI Technologies joined the race.
* Being by nature much less complex than complete games (that have to include dynamic physics modelling, audio engines, etc.), technology demos for graphics can deliver substantially better image quality, making the general look of games lag several years behind video card technology demos. For example, the
PlayStation 2
The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October, in Europe on 24 Novembe ...
demos ''Namco Girl'' (a lifelike female character from ''
Ridge Racer'' winking flirtatiously at viewers) and ''older man'' used all the processing power to produce a high-quality single-character model, in a static environment.
Xbox
Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...
trailers showed Raven, a buff woman and her robot, showing off
martial art moves.
Computer technology demos should not be confused with
demoscene
The demoscene () is an international computer art subculture focused on producing demos: self-contained, sometimes extremely small, computer programs that produce audiovisual presentations. The purpose of a demo is to show off computer programmi ...
-based
demos, which, although often demonstrating new software techniques, are regarded as a stand-alone form of computer art.
Google Tech Demo
* Demo Slam, a website from
Google Inc., was a large collection of technology demonstration videos uploaded by users, and Google employees as well.
Sales engineering technology demonstration
Sales engineering staff, often bearing the title
Sales Engineer or Presales Consultant, will prepare technology demonstrations for business meetings or seminars to show capabilities of business products. This can include both software and hardware products, and can show multiple products integrating together. Usually, a demonstration is less than a
proof of concept, but can come some of the way to showing how a business project may be justified. Large companies with tens or hundreds of
Sales Engineers will often have a team who specialize in the production of demonstration systems and plans.
See also
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Demo mode
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Game demo
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Research and development
Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...
References
{{reflist
External links
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The mother of all demos' - Douglas Engelbart's demonstration
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- How to do a Great Tech Demo!
Prototypes
Tests