TechTarget, Inc. (

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Informa TechTarget) is an American company that offers data-driven marketing services to business-to-business technology vendors. TechTarget, Inc. was founded in 1999; it is headquartered in

Newton, Massachusetts Newton is a city in Middlesex County, Massachusetts, United States. It is located roughly west of Downtown Boston, and comprises a patchwork of thirteen villages. The city borders Boston to the northeast and southeast (via the neighborhoods of ...

, with offices in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

, Singapore and

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

History

TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin-off of United Communications Group (UCG), the owner of Oil Price Information Service. In 2001, the company was recognized by ''B2B'' magazine on their Media Power 50 list. In 2005, AdAge named CEO Greg Strakosch a Top 25 Newsmaker. In 2016, TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman. The company had an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...

in May 2007, being listed on the NASDAQ exchange with the symbol TTGT. As of 2025, TechTarget's board of directors is chaired by Mary McDowell, an American technology executive. Since launch, the company has made several acquisitions aimed at building its technology content reach: * In 2003, TechTarget acquired Information Security Magazine. * In 2004, the company acquired publications including: Bitpipe.com, TheServerSide.com and TheServerSide.net. * In 2007 (the year the company went public), TechTarget acquired KnowledgeStorm for $58 million. * In 2008, TechTarget acquired BrianMadden.com and BriForum. The company acquired LeMagIT and opened local operations in France. * In 2011, it made a significant acquisition of UK-based '' Computer Weekly'', which had been published as a weekly print magazine by Reed Business Information for more than 45 years. The company launched its current purchase intent data services (IT Deal Alert) for technology vendors in 2014; the company has since added to the portfolio with a product called Priority Engine. In 2020, TechTarget acquired the technology webinar company BrightTALK. In late 2020, the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group. In 2021, TechTarget announced the acquisition of Xtelligent Healthcare Media, a marketing services, media, and data company. TechTarget announced in 2024 that it would merge with the digital business of Informa's Informa Tech division. The resulting company would retain the TechTarget name; Informa would hold a 57% stake in the merged company, and existing TechTarget shareholders would hold a 43% stake. The CEO of Informa Tech, Gary Nugent, would serve as CEO for the merged company. The planned merger was completed in December 2024, with the resulting company being known as Informa TechTarget.

References

External links

* {{Informa Informa 2024 mergers and acquisitions Technology websites Technology companies based in Massachusetts Companies based in Middlesex County, Massachusetts Newton, Massachusetts Mass media companies established in 1999 Technology companies established in 1999 1999 establishments in Massachusetts Companies listed on the Nasdaq