Infinite Discs is an American disc golf equipment retail company based in

Logan, Utah Logan is a city in Cache County, Utah, United States. The 2020 United States Census, 2020 census recorded the population at 52,778. Logan is the county seat of Cache County and the principal city of the Logan metropolitan area, which includes Ca ...

. The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.

History

The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah. Barker was initially making real estate websites, until one of his employees introduced him to disc golf. They later created Disc Golf Reviewer, a review blog with

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

and

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

affiliate links Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of per ...

. To grow beyond affiliate marketing, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.

Company overview

Infinite Discs is one of the largest disc golf retailers in the United States, with three brick-and-mortar locations (in

, in

Pocatello, Idaho Pocatello () is the county seat of and the largest city in Bannock County, Idaho, Bannock County, with a small portion on the Fort Hall Indian Reservation in neighboring Power County, Idaho, Power County, containing the city's airport. It is t ...

, and in

St. George, Utah St. George or Saint George is a city in and the county seat of Washington County, Utah, United States. Located in southwestern Utah on the Arizona border, it is the principal city of the St. George metropolitan statistical area (MSA). The cit ...

) and an online store with 50,000 discs in stock.

Infinite Tournaments

Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings. The platform is notably used by the Next Gen Tour.

Infinite Discs Line

In early 2018, Infinite Discs released a line of disc golf discs manufactured by

Innova Champion Discs Innova may refer to: * Innova Capital Partners, an American investment firm * Innova Discs, a disc golf disc manufacturer * ''Innova Disc Golf'' (video game) * Innova Junior College, Woodlands, Singapore * Innova Recordings, a record label * Toyota ...

in the United States. The molds follow an

Ancient Egypt Ancient Egypt () was a cradle of civilization concentrated along the lower reaches of the Nile River in Northeast Africa. It emerged from prehistoric Egypt around 3150BC (according to conventional Egyptian chronology), when Upper and Lower E ...

ian-themed naming pattern. Later in 2020 Infinite Discs Released a follow-up line of disc molds following a naming pattern of

Pre-Columbian era In the history of the Americas, the pre-Columbian era, also known as the pre-contact era, or as the pre-Cabraline era specifically in Brazil, spans from the initial peopling of the Americas in the Upper Paleolithic to the onset of European col ...

civilizations of Central and South America. Infinite discs are sold exclusively by Infinite Discs in both sets and individually. In 2020, Infinite Discs was the 6th most popular brand of discs among

Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...

n players, after Innova,

Discraft Discraft is a manufacturing company producing flying discs for the sports of ultimate, disc golf, and freestyle founded in 1978 in London, Ontario, Canada. In 1979, Jim Kenner and Gail McColl moved to Michigan and started what is now Discraft ...

, and trilogy brands (Dynamic Discs, Latitude 64°, and Westside).

State of Disc Golf Survey

Since at least 2014, Infinite Discs has been publishing the State of Disc Golf Survey, a yearly account of the state of the disc golf industry. Data collected from the survey plays an important role in assessing the growth of the sport in terms of market trends and consumer habits.

Sponsorships

;Events In 2019, Infinite Discs Idaho sponsored a

Fourth of July Independence Day, known colloquially as the Fourth of July, is a federal holiday in the United States which commemorates the ratification of the Declaration of Independence by the Second Continental Congress on July 4, 1776, establishing th ...

disc golf event in

Pocatello Pocatello () is the county seat of and the largest city in Bannock County, with a small portion on the Fort Hall Indian Reservation in neighboring Power County, containing the city's airport. It is the principal city of the Pocatello metro ...

. Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club. Since 2020, it is the official vendor of the Ledgestone Insurance Open. ;Players In 2020, Infinite Discs sponsored 108 American disc golf players from 35

states State most commonly refers to: * State (polity), a centralized political organization that regulates law and society within a territory **Sovereign state, a sovereign polity in international law, commonly referred to as a country **Nation state, a ...

References

External links

* {{Authority control 2012 establishments in Utah Companies based in Utah Online retailers of the United States Privately held companies based in Utah Retail companies established in 2012 Sporting goods retailers of the United States Disc golf retailers