Taylor Winterstein
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Taylor Winterstein is an Australian-Samoan online wellness
influencer A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...
and conspiracy theorist best known for her public anti-vaccination stance and alternative health practices. She gained public attention for her advocacy against mandatory vaccinations, particularly during the
2019 Samoan measles outbreak The 2019 Samoa measles outbreak began in September 2019. By 6 January 2020, over 5,700 cases of measles and 83 deaths had been reported, out of a population of 200,874, an infection rate of over three per cent. The cause of the outbreak was dec ...
, which led to widespread criticism from medical professionals and public health authorities. Winterstein has been active on social media, where she shares content related to
natural health Naturopathy, or naturopathic medicine, is a form of alternative medicine. A wide array of practices branded as "natural", "non-invasive", or promoting "self-healing" are employed by its practitioners, who are known as naturopaths. Difficult ...
, parenting, and holistic wellness. She has also organized workshops and events promoting vaccine skepticism, which have sparked controversy due to concerns over public health misinformation. Despite criticism, she continues to advocate for parental choice in medical decisions and alternative health approaches. Her views on vaccination have been widely challenged by health experts and government officials, who emphasize the importance of immunization in preventing infectious diseases.


Personal life

Winterstein was born in
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
, and her hometown is Campbelltown, a suburb of
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
, Australia. She married Australian
rugby league Rugby league football, commonly known as rugby league in English-speaking countries and rugby 13/XIII in non-Anglophone Europe, is a contact sport, full-contact sport played by two teams of thirteen players on a rectangular Rugby league playin ...
player Frank Winterstein in 2013. couple have three children and in late 2019 the family moved to
Toulouse Toulouse (, ; ; ) is a city in southern France, the Prefectures in France, prefecture of the Haute-Garonne department and of the Occitania (administrative region), Occitania region. The city is on the banks of the Garonne, River Garonne, from ...
, France for two years. Her relationship with her husband, who previously played in the NRL, has allowed her to gain a substantial following as a social media influencer. She has said that there is a "strong core group" of anti-vaxxers in the NRL, but during the
2020 NRL season The 2020 NRL season was the 113th season of professional rugby league in Australia and the 23rd season run by the National Rugby League. Teams The lineup of teams remained unchanged for the 14th consecutive year. ; Notes : : : Pre-season ...
the ''
Gold Coast Bulletin The ''Gold Coast Bulletin'' is a daily newspaper serving Australia's Gold Coast region. It is published as ''The Gold Coast Bulletin'' on weekdays and the ''Weekend Bulletin'' at weekends. It is owned by News Corp Australia. History The ...
'' reported this was not the case as "most of the anti-vax players said they weren't really anti-vax but were still getting around to it".


Online influencer

Winterstein brands her website and internet influence business as the "Tay's Way Movement". As of December 2019, she had over 22,000
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
followers. Winterstein claims: "I know for a FACT there are MANY high profile, 'influencers' on
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
among the sport and wellness industry, who do not vaccinate their children but won't publicly share their beliefs." Online, Winterstein offers opinions on
nutrition Nutrition is the biochemistry, biochemical and physiology, physiological process by which an organism uses food and water to support its life. The intake of these substances provides organisms with nutrients (divided into Macronutrient, macro- ...
,
medicine Medicine is the science and Praxis (process), practice of caring for patients, managing the Medical diagnosis, diagnosis, prognosis, Preventive medicine, prevention, therapy, treatment, Palliative care, palliation of their injury or disease, ...
, home births, and the alleged dangers of 5G radiation and of vaccinating children. In one of her online programs ("An Hour of Power with Tay"), she asks her followers to "explore different options on how to build your child's immune system naturally". In March 2019, Instagram placed restrictions on her account and her social media accounts were restricted by Facebook in a crackdown to prevent dangerous and misinformed anti-vaccination messages. Winterstein's online group of followers have a history of online abuse toward journalists who report unfavourably on her. In 2019, ''
The Australian ''The Australian'', with its Saturday edition ''The Weekend Australian'', is a broadsheet daily newspaper published by News Corp Australia since 14 July 1964. As the only Australian daily newspaper distributed nationally, its readership of b ...
'' newspaper suggested that Winterstein is getting traction with her health messages "because she's a WAG - the wife of an NRL player". Her current business 'Tay's Way Moment' was established in 2017, before this Winterstein operated a business called 'Taylor'd Tans'.


Anti-vaccination activism

Winterstein says that the "mainstream media constantly slander, dehumanise and degrade" people "who choose not to vaccinate" such as her. Despite having no degree or qualifications, she claims she has done her "own research on vaccines" on the Internet, and that she had "vaccinated" her son "at least six times a day with breastmilk". Winterstein says that vaccinations cause allergies, and to calls herself an "ex-vaxxer." She said in 2019 she had not vaccinated her boys, then aged 10-months and 3-years. In 2018, Winterstein was selected as the "Australian face" and ambassador of the second tour of the anti-vaccination film ''
Vaxxed ''Vaxxed: From Cover-Up to Catastrophe'' is a 2016 American pseudoscience propaganda film alleging a cover-up by the Centers for Disease Control and Prevention (CDC) of a purported link between the MMR vaccine and autism. According to Variety ...
''.
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture ...
anti-vaccination campaigner Polly Tommey, one of the producers of the film, announced Winterstein and her twin sister Stevie Nupier would be the "glamorous, young, intelligent women to take on and lead the people of
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
". Winterstein said: "I've dedicated years into my own vaccine research, meeting with politicians, connecting with practitioners and listening to parents". Winterstein urges parents to question the safety of childhood vaccinations and says parents are being bullied and pressured by
GPs The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide geol ...
to give their children vaccinations. She says she is a "big believer that you do not need a qualification to know how to critically think for yourself".
Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
surgeon John Cunningham, who was awarded an
Order of Australia The Order of Australia is an Australian honours and awards system, Australian honour that recognises Australian citizens and other persons for outstanding achievement and service. It was established on 14 February 1975 by Elizabeth II, Monarch ...
for his work promoting vaccinations, said Winterstein represented the "sinister version of the modern mumtrepreneur". He said her efforts to hitch onto the anti-vaccination crowd were morally corrupt. Brad McKay, a Sydney GP, accuses her of propagating rumours and anti-science information.
Royal Australian College of General Practitioners Royal may refer to: People * Royal (name), a list of people with either the surname or given name * A member of a royal family or royalty Places United States * Royal, Arkansas, an unincorporated community * Royal, Illinois, a village * Ro ...
president Harry Nespolon suggested asking parents who they should turn to for health advice: "I would be asking people, who would they trust more with their child, their local doctor or a WAG". He also welcomed
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
's plans to limit the impacts of misleading health information such as that disseminated by Winterstein. The treatments Winterstein recommends for curing measles showed an "utter absence of understanding of virology, pharmacology and biochemistry" according to UQ virologist Ian Mackay. During the 2020
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
Winterstein said the outbreak was a "planned scam", adding that the government was using the outbreak as a pretext to force vaccinations on adults, saying "they're already socially programming us to accept mass vaccination for when the time comes". She has also posted that receiving the flu vaccine increases the risk of contracting
coronavirus Coronaviruses are a group of related RNA viruses that cause diseases in mammals and birds. In humans and birds, they cause respiratory tract infections that can range from mild to lethal. Mild illnesses in humans include some cases of the comm ...
by 36 per cent, a statement that has been proven to be false.


Involvement in 2019 measles epidemic in Samoa

Samoan health officials and the
World Health Organization The World Health Organization (WHO) is a list of specialized agencies of the United Nations, specialized agency of the United Nations which coordinates responses to international public health issues and emergencies. It is headquartered in Gen ...
(WHO) blame unqualified figures such as Winterstein and the anti-vaccination movement for a decline in
immunisation Immunization, or immunisation, is the process by which an individual's immune system becomes fortified against an infectious agent (known as the immunogen). When this system is exposed to molecules that are foreign to the body, called ''non-sel ...
rates, which in turn caused the 2019 measles epidemic to be more severe and deadly. Winterstein blamed the Samoan government for the epidemic as she claims it did not distribute Vitamin A tablets to those who contracted the illness. At the time Samoa had one of the lowest vaccination rates in the world. During the vaccination crisis in June 2019, just months before the
measles Measles (probably from Middle Dutch or Middle High German ''masel(e)'', meaning "blemish, blood blister") is a highly contagious, Vaccine-preventable diseases, vaccine-preventable infectious disease caused by Measles morbillivirus, measles v ...
outbreak, Winterstein met with fellow anti-vaxxer Robert Kennedy Jr. in Samoa. Winterstein hails Kennedy as a hero, and of him has said: "I am deeply honoured to have been in the presence of a man I believe is, can and will change the course of history". US vaccine specialist and paediatrician
Peter Hotez Peter Jay Hotez (born May 5, 1958) is an American scientist, pediatrician, and advocate in the fields of global health, vaccinology, and neglected tropical disease control. He serves as founding dean of the National School of Tropical Medicine, ...
criticised the anti-vax movement targeting the small country saying: "We're going to see them continue this predatory behaviour, identifying communities,
Island nations An island country, island state, or island nation is a country whose primary territory consists of one or more islands or parts of islands. Approximately 25% of all independent countries are island countries. Island countries are historically ...
even whole countries in order to drive down vaccination coverage, so it's a very serious threat now to global public health." Nikki Turner, director of the Immunisation Advisory Centre at the
University of Auckland The University of Auckland (; Māori: ''Waipapa Taumata Rau'') is a public research university based in Auckland, New Zealand. The institution was established in 1883 as a constituent college of the University of New Zealand. Initially loc ...
accused the anti-vaccine movement of ramping up their activity in Samoa when the vaccination rates had dropped, particularly on social media. She said: "Anti-vaxxers arrive in big numbers when there's concerns and lack of trust and the core of the problem that is happening in Samoa is lack of trust, lack of trust in vaccines in health service delivery."
Australian Medical Association The Australian Medical Association (AMA) is an independent professional association for Australian physician, doctors and medical school#Medical students, medical students. The association is not a government authority and does not regulate or ...
New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...
president Kean-Seng Lim criticised Winterstein's planned anti-vax workshop tour to Samoa saying: "To go to a third world country, to spread this in third world countries, is just irresponsible". "When you have a country which is full of small villages, it's actually hard to get out there and vaccinate people, and if you have someone who is making it even harder still, that makes it harder", he said. Samoan Ministry of Health Director-General Take Naseri described Winterstein's planned anti-vaccination seminar "Making Informed Choices" in
Apia Apia () is the Capital (political), capital and largest city of Samoa. It is located on the central north coast of Upolu, Samoa's second-largest island. Apia falls within the political district (''itūmālō'') of Tuamasaga. The Apia Urban A ...
as a "public health threat". It was cancelled after the government backlash, but she continued to campaign online. Winterstein claimed she was not encouraging non-vaccination, but rather, "informed consent, freedom of choice and vaccine injury awareness". Medical experts warned that the deadly measles outbreak in Samoa is a sign of the expansion of an increasingly predatory anti-vaccination movement. A measles outbreak was declared on 16 October and led to the Samoan government declaring a
state of emergency A state of emergency is a situation in which a government is empowered to put through policies that it would normally not be permitted to do, for the safety and protection of its citizens. A government can declare such a state before, during, o ...
on 15 November 2019 and to the introduction of an emergency mandatory vaccination strategy. Under the emergency measures children and adults were obliged to vaccinate, while kindergartens, schools and the university were closed, and unvaccinated pregnant women were barred from attending work. With assistance from overseas, the government began a mass vaccination campaign. To assist in the mass vaccination measures, Samoa's prime minister decreed that citizens "tie a red cloth or red flag in front of their houses and near the road to indicate that family members have not been vaccinated". After the outbreak, the anti-vax activists doubled-down on social media, and the Samoan government met resistance from anti-vaxxers to its emergency strategy, notably from Winterstein.
Helen Petousis-Harris Helen Aspasia Petousis-Harris is a New Zealand vaccinologist and associate professor in the Department of General Practice and Primary Health Care at the University of Auckland. She has been involved in research related to vaccination in New Z ...
, a vaccinologist at the University of Auckland, condemned those anti-vaxxers involved saying: "In a sense it's a pro-death movement", adding that "We've got children dying and people are actively trying to stop people becoming vaccinated, and that vaccination is what's going to prevent more deaths." Winterstein likened the emergency mandatory vaccination strategy introduced after the outbreak to
Nazi Germany Nazi Germany, officially known as the German Reich and later the Greater German Reich, was the German Reich, German state between 1933 and 1945, when Adolf Hitler and the Nazi Party controlled the country, transforming it into a Totalit ...
, saying Samoa is "in violation of the
Nuremberg Code The Nuremberg Code () is a set of research ethics, ethical research principles for human experimentation created by the court in ''Doctors' trial, U.S. v Brandt'', one of the Subsequent Nuremberg trials that were held after the World War II, Seco ...
" by enforcing mandatory immunisation, and posted a #NaziSamoa hashtag on social media. On social media she also said: "Facism icis well and truly alive in Samoa", also noting "ambulances doing drive-bys to find children who are unvaccinated". Winterstein claimed Samoan children infected with measles were making a full recovery after using "simple and effective protocols" adding that "the media are still trying to rubbish and debunk". She was critical of the current medical treatment of antibiotics and acetaminophen being given, recommending
vitamin A Vitamin A is a fat-soluble vitamin that is an essential nutrient. The term "vitamin A" encompasses a group of chemically related organic compounds that includes retinol, retinyl esters, and several provitamin (precursor) carotenoids, most not ...
tablets for those with measles instead. Immunologist Nikki Turner said vitamin A could be used as part of treatment, but it is no cure. The Samoan Government ordered anti-vaccination advocates such as Winterstein to stop discouraging people from seeking vaccination, with the Prime Minister Tuilaepa Sailele Malielegaoi suggesting imprisonment for anti-vaccination advocates. Samoa's Attorney-General Lemalu Hermann Retzlaff also warned against discouraging the vaccinations. He said "Samoan Law enforcement is open to receiving notice, complaints, or evidence of any person... discouraging or going as far as preventing our community from vaccination". On 6 December, Samoan anti-vaxxer, Edwin Tamasese, was charged with "incitement against a government order". Winterstein supports the traditional healer as a "true hero" calling him the "hero on the ground". As of late December, there were 83 deaths and 5,700 confirmed cases of
measles Measles (probably from Middle Dutch or Middle High German ''masel(e)'', meaning "blemish, blood blister") is a highly contagious, Vaccine-preventable diseases, vaccine-preventable infectious disease caused by Measles morbillivirus, measles v ...
out of a
Samoa Samoa, officially the Independent State of Samoa and known until 1997 as Western Samoa, is an island country in Polynesia, part of Oceania, in the South Pacific Ocean. It consists of two main islands (Savai'i and Upolu), two smaller, inhabited ...
n population of 201,000. Almost three per cent of the population had been infected. The majority of those who had died were children under the age of five and infants.


Workshops and life-coaching programs

Winterstein is a self-proclaimed "Integrative Nutrition Health Coach", and runs workshops such as "Making Informed Choices" which costs A$200 per person. She promotes scepticism about vaccinating children while raising fears about so-called "vaccine injuries". In an attempt to counter the Australian state and federal no-jab, no-play laws, the workshops also canvass anti-vaxxer parents' options for daycare and preschool. Winterstein has been critical of those who say they cannot afford the workshop entry fee, suggesting to followers; "if a money block is coming up for you, I invite you to explore that a little deeper and reflect on those limiting beliefs." Winterstein also presented at the 2019
Canberra Canberra ( ; ) is the capital city of Australia. Founded following the Federation of Australia, federation of the colonies of Australia as the seat of government for the new nation, it is Australia's list of cities in Australia, largest in ...
Vaccination Conference, an anti-vaccination event, alongside other renowned anti-vaxxers such as Judy Wilyman and Michael O'Neill from
Informed Medical Options Party Health, Environment, Accountability, Rights, Transparency (HEART) is a minor Australian political party registered federally and in New South Wales. The party supports alternative medicine, COVID-19 scepticism, climate change scepticism, and ...
(IMOP), an Australian anti-vax/ anti-fluoridation political party. In 2019, Winterstein had planned tours of Samoa,
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
and Australia, but the Samoan and New Zealand legs of the tour were cancelled with Winterstein blaming "organised groups ... working hard to sabotage" her. An
online petition An online petition (or Internet petition, or e-petition) is a form of petition which is signed online, usually through a form on a website. Visitors to the online petition sign the petition by adding their details such as name and email address. T ...
was organised to stop Winterstein's tour of New Zealand.


Alfa PXP Royale

Winterstein used her website to sell Alfa PXP Royale (PXP), ground-up purple rice grown in
Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
. The website for the company that produces PXP, Enzacta, claims several health benefits for their product, including that it can help with pain, migraines,
autism Autism, also known as autism spectrum disorder (ASD), is a neurodevelopmental disorder characterized by differences or difficulties in social communication and interaction, a preference for predictability and routine, sensory processing d ...
, improve eyesight and wrinkles. Other unsubstantiated medical claims have been made regarding PXP, including that it neutralises free radicals, incorrectly claimed to be the root of cancer, heart disease, Alzheimer's, stroke and diabetes. Melbourne surgeon John Cunningham said PXP was essentially ground-up rice that might as well come from a kitchen pantry, saying: "I don't think giving people like that false hope and making money from it is acceptable." Winterstein sold PXP for up to $1000 a kilogram, whereas purple rice, which is the same as
black rice Black rice, also known as purple rice or forbidden rice, is a range of rice types of the species '' Oryza sativa'', some of which are glutinous rice. There are several varieties of black rice available today. These include Indonesian black ri ...
, can be purchased from supermarkets for around $10 a kilogram. Customers could get a discount on PXP if they signed up to sell the product, also giving them the prospect of bonuses and luxury rewards. Enzacta, the company behind PXP, lists its office as a postbox in
Wyoming Wyoming ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States, Western United States. It borders Montana to the north and northwest, South Dakota and Nebraska to the east, Idaho t ...
, US which is also a depot for hundreds of other businesses. An Enzacta salesperson in New Zealand stated it was a
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...
company. In March 2019, Winterstein announced that she was no longer selling PXP to focus on her workshops. Following a report on Winterstein by the Australian television program ''
A Current Affair ''A Current Affair'' may refer to: * ''A Current Affair'' (Australian TV program), 1971–present Australian current affairs program that airs on Nine Network * ''A Current Affair'' (American TV program), a 1986–1998 American television news ...
'', the product was removed from sale from her website.


See also

*
2019 Tonga measles outbreak The 2019 Tonga measles outbreak began in October 2019 after a squad of Tongan rugby players came back from New Zealand. By 5 January 2020, there had been at least 612 cases of measles. Background Beginning in 2017, the WHO began tracking me ...
*
Measles resurgence in the United States Measles was declared eliminated from the United States in 2000, by the World Health Organization (WHO) due to the success of vaccination efforts. However, it continues to be reintroduced by international travelers, and anti-vaccination sent ...
*
Vaccination Vaccination is the administration of a vaccine to help the immune system develop immunity from a disease. Vaccines contain a microorganism or virus in a weakened, live or killed state, or proteins or toxins from the organism. In stimulating ...
* Jeanette Wilson (also PXP promoter) *
2019 in Oceania Events in Oceania, during 2019. Sovereign states Australia *Chief of state: Queen Elizabeth II (since 1952)


References


External links


'Why My Baby?': How Measles Robbed Samoa of Its Young
- ''The New York Times'', 19 December 2019 {{DEFAULTSORT:Winterstein, Taylor 1989 births Living people 5G conspiracy theorists Australian anti-vaccination activists Australian conspiracy theorists Australian health activists Australian people of Samoan descent COVID-19 conspiracy theorists Social media influencers Tuimavave family