Tareyton is an American brand of
cigarettes, currently owned and manufactured by the
R.J. Reynolds Tobacco Company.
History
Tareyton began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes (whose slogan was, "There's ''something'' about them you'll like").
As
filters
Filter, filtering or filters may refer to:
Science and technology
Computing
* Filter (higher-order function), in functional programming
* Filter (software), a computer program to process a data stream
* Filter (video), a software component th ...
gained in popularity in the late 1950s, Tareyton was created in 1954 as the filtered version of Herbert Tareyton, minus the cork tip. Tareyton is currently produced by
R.J. Reynolds Tobacco Company, and can be found on the internet and specialty tobacco stores, but is no longer sufficiently popular to be stocked in many stores or receive marketing and advertising from R.J. Reynolds.
Tareyton's filter features a two-part design of fiber and activated charcoal.
Advertising
Tareyton was perhaps better known for its advertisements than its sales.
In the 1930s, various cigarette cards were created to promote the original Herbert Tareyton brand.
In the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular slogan, "Us Tareyton smokers would rather fight than switch!" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand and their devotion to the product. The slogan ran from 1963 until 1981.
In 1966, American
celebrity
Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
Martha Stewart
Martha Helen Stewart (, ; born August 3, 1941) is an American retail businesswoman, writer, and television personality. As founder of Martha Stewart Living Omnimedia, she gained success through a variety of business ventures, encompassing pub ...
, then a model, appeared in a print ad for Tareyton cigarettes, along with actor
Lyle Waggoner
Lyle Wesley Waggoner (; April 13, 1935 – March 17, 2020) was an American actor, sculptor, presenter, travel trailer salesman and model, known for his work on ''The Carol Burnett Show'' from 1967 to 1974 and for playing the role of Steve Trevor ...
, who was also featured in a television commercial in the same year.
In the late 1960s, Tareyton commercials featured comedic unsuccessful attempts by frustrated smokers to attach Tareyton's filter to other brands of cigarettes. The new slogan was, ''"''If you could put Tareyton's filter on any other cigarette, you'd have a better tasting cigarette (but not as good as a Tareyton)".
R.J. Reynolds created various poster and magazine adverts to promote the Herbert Tareyton, as well as the Tareyton brand.
See also
*
Cigarette
*
Tobacco smoking
Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is belie ...
References
Products introduced in 1954
R. J. Reynolds Tobacco Company brands
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