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''Tank'' is an independent UK-based magazine launched in 1998. It is a quarterly publication, printed in the UK, that covers contemporary culture, fashion, art, architecture, technology and politics. Since its launch, the Tank group has expanded to include Tank Form, tank.tv, TankBooks and ''Because'' magazine.


History

''Tank'' was launched by editor-in-chief Masoud Golsorkhi and art director Andreas Laeufer in September 1998. The first issue was published in the form of a thick, square, miniature book. Its slogan “Small tank, big fish” began a trend where thinkers, writers, artists and photographers could look beyond conventional areas of discussion. In 2002, upon Laeufer’s departure, Caroline Issa was appointed the magazine’s publisher and fashion director. Issa was quickly established as a “perennial street style favourite” and “fixture on the fashion week circuit”.


Format and content

The magazine has produced a number of different incarnations: bulk pocket book, large wire-bound magazine and finally a rectangular perfect-bound edition. It publishes with less adverts, no more than 5% of the content, and instead profits by charging a higher cover price. Tank’s independent editorial platform takes its motto “Elitism for All” from a maxim by
Jean-François Lyotard Jean-François Lyotard (; ; 10 August 1924 – 21 April 1998) was a French philosopher, sociologist, and literary theorist. His interdisciplinary discourse spans such topics as epistemology and communication, the human body, modern art and p ...
. Each issue revolves around a speculative concept or theoretical framework. Past subjects have included: revolution, disorientation, reality, bubbles and the city. Ane Lynge-Jorlén described the magazine as one of the alternative fashion publications.


Tank Form

Launched in 2003, Tank Form is an independent, boutique creative agency that grew out of ''Tank'' magazine. It described itself as "specialist, not generalist". Special projects have included sponsored publications created for
Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding ...
and
Levi's Levi Strauss & Co. ( ) is an American clothing company known worldwide for its Levi's ( ) brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, ...
. ''...And?'' was a pink broadsheet newspaper created for Prada. ''MINED'', a palindrome of the word ‘denim’, was a thick magazine created for Levi’s, it won the D&AD Yellow Pencil Editorial and Book Design Award in 2002.


TankBooks

TankBooks was launched in 2007 and features unabridged classics in the form of cigarette packs. Their release coincided with the ban on smoking in public places in the UK. Created for “lovers of literature and connoisseurs of design”. TankBooks repackages the works of
Joseph Conrad Joseph Conrad (born Józef Teodor Konrad Korzeniowski, ; 3 December 1857 – 3 August 1924) was a Poles in the United Kingdom#19th century, Polish-British novelist and story writer. He is regarded as one of the greatest writers in the Eng ...
,
Ernest Hemingway Ernest Miller Hemingway ( ; July 21, 1899 – July 2, 1961) was an American novelist, short-story writer and journalist. Known for an economical, understated style that influenced later 20th-century writers, he has been romanticized fo ...
,
Rudyard Kipling Joseph Rudyard Kipling ( ; 30 December 1865 – 18 January 1936)''The Times'', (London) 18 January 1936, p. 12. was an English journalist, novelist, poet, and short-story writer. He was born in British Raj, British India, which inspired much ...
,
Leo Tolstoy Count Lev Nikolayevich Tolstoy Tolstoy pronounced his first name as , which corresponds to the romanization ''Lyov''. () (; ,Throughout Tolstoy's whole life, his name was written as using Reforms of Russian orthography#The post-revolution re ...
, Franz Kafka and
Robert Louis Stevenson Robert Louis Stevenson (born Robert Lewis Balfour Stevenson; 13 November 1850 – 3 December 1894) was a Scottish novelist, essayist, poet and travel writer. He is best known for works such as ''Treasure Island'', ''Strange Case of Dr Jekyll ...
. The cigarette books received an
iF product design award The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. The award, which spans multiple disciplines, has more than 5,500 entries from around 59 nations every year. History The iF Indus ...
in 2008.


O: Quarterly Fashion Supplement by Tank

''O: by Tank'' was a luxury fashion supplement created for
The Observer ''The Observer'' is a British newspaper published on Sundays. First published in 1791, it is the world's oldest Sunday newspaper. In 1993 it was acquired by Guardian Media Group Limited, and operated as a sister paper to ''The Guardian'' ...
. It ran from 2005 to 2013 and focused on the world of fashion and beauty. Published four times a year, ''O:'' functioned both as a shopping guide and a source of inspiration for upcoming seasons.


tank.tv

Tank.tv, an online platform established in 2003, profiles contemporary artists, both emerging and prominent, that work specifically in moving image, film and video formats. Tank.tv collaborated on a number of events with international art institutions, including:
Tate Modern Tate Modern is an art gallery in London, housing the United Kingdom's national collection of international Modern art, modern and contemporary art (created from or after 1900). It forms part of the Tate group together with Tate Britain, Tate Live ...
,
Kulturhuset House of Culture (Swedish: Kulturhuset) is a cultural center situated to the south of Sergels torg in central Stockholm, Sweden. The House of Culture has been described as a symbol for Stockholm as well as of the growth of modernism in Sweden. ...
,
Center for Art and Media Karlsruhe The ZKM , Center for Art and Media Karlsruhe (until March 2016: ZKM Center for Art and Media Technology), a cultural institution, was founded in 1989 and, since 1997, is located in a former munitions factory in Karlsruhe, Germany. The ZKM (Germa ...
and the
Institute of Contemporary Arts The Institute of Contemporary Arts (ICA) is an modernism, artistic and cultural centre on The Mall (London), The Mall in London, just off Trafalgar Square. Located within Nash House, part of Carlton House Terrace, near the Duke of York Steps a ...
.
Turner Prize The Turner Prize, named after the English painter J. M. W. Turner, is an annual prize presented to a British visual artist. Between 1991 and 2016, only artists under the age of 50 were eligible (this restriction was removed for the 2017 award). ...
winning artist Laure Provoust directed Tank.tv from 2004-2011, initiating discussion with and invitations to artists, writers and curators including Paul McCarthy,
Pipilotti Rist Pipilotti Elisabeth Rist, birth name ''Elisabeth Charlotte Rist'' (born 21 June 1962 in Grabs) is a Swiss visual artist best known for creating experimental video art and installation art. Her work is often described as surreal, intimate, abst ...
,
Jeremy Deller Jeremy Deller (born 30 March 1966) is an English people, English conceptual, video and installation artist. Much of Deller's work is Collaboration, collaborative; it has a strong political aspect, in the subjects dealt with and also the Idealiz ...

John Latham
Hans-Ulrich Obrist Hans Ulrich Obrist (born 1968) is a Swiss art curator, critic, and art historian. He is artistic director at the Serpentine Galleries, London. Obrist is the author of ''The Interview Project'', an extensive ongoing project of interviews. He is ...
,
Stuart Comer Stuart Comer is an American art curator and writer who is currently Chief Curator of Media and Performance Art at The Museum of Modern Art in New York City. He was co-curator of the 2014 Biennial at the Whitney Museum of American Art, alongside M ...
, John Bock and Negar Azimi. All work commissioned by and invited onto tank.tv is archived and available to view on the website, In 2013, a decade after launching, tank.tv opened an exhibition space on Great Portland Street, London.


References


External links

* {{DEFAULTSORT:Tank 1998 establishments in the United Kingdom Cultural magazines published in the United Kingdom Fashion magazines published in the United Kingdom Magazines established in 1998 Magazines published in London Quarterly magazines published in the United Kingdom