portmanteau
A portmanteau word, or portmanteau (, ) is a blend of wordstampon currently owned by
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
. It was based in
White Plains, New York
(Always Faithful)
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, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
The product was designed by Earle Haas, who filed a patent in the 1930s. The original product was designed from the start as flushable and
biodegradable
Biodegradation is the breakdown of organic matter by microorganisms, such as bacteria and fungi. It is generally assumed to be a natural process, which differentiates it from composting. Composting is a human-driven process in which biodegradati ...
.
History
In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 magazines. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.
During
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, Tampax produced wound dressings for the military. In 1984, the company was renamed Tambrands Inc.
Tampax conducted medical studies in 1945 to prove the safety of tampons.
Marketing for the product includes the company's BeingGirl website.
Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.