''Take Ivy'' is a 1965

fashion photography Fashion photography is a genre of photography that portrays clothing and other fashion items. This sometimes includes haute couture garments. It typically consists of a fashion photographer taking pictures of a dressed model in a photographic ...

book that documents the attire of

Ivy League The Ivy League is an American collegiate List of NCAA conferences, athletic conference of eight Private university, private Research university, research universities in the Northeastern United States. It participates in the National Collegia ...

students from the 1960s. The ''

New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' described it as "a treasure of fashion insiders". ''Take Ivy'' has been the Ivy League bible for Japanese

baby boomers Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom that ...

; it influenced a broader "neo-Ivy" style in the mid-2010s. The book has sold more than 50,000 copies worldwide. Original copies are rare in the West, garnering auction prices as high as $2,000. Magazine editors and retailers display looks taken straight from the photos from the book. American designers such as

Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...

and J. Crew display copies of "Take Ivy" in their store shelves. ''Take Ivy'' was originally published in 1965 in Japan by Fujingahosha magazine publishers, known today as Hachette Fujuingaho, Co., Ltd. The latest edition was published by

powerHouse Books PowerHouse Books (stylized as powerHouse Books) is an independent publisher of art and photography books founded in 1995 by Daniel Power, in Brooklyn, New York, Brooklyn, with its headquarters in Industry City, Brooklyn, Industry City. PowerHous ...

Brooklyn, New York Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

, on August 31, 2010, and retails for USD $24.95 and CAD $28.95. In 2011, a Dutch translation was written by Michael Hendriks and published by Parvenu Publishers, retailing for €19,95.

Background

''Take Ivy,'' written by four Japanese sartorial style enthusiasts, is a collection of candid photographs shot on the campuses of America's elite Ivy League universities between 1959 and 1965. Most are of college-aged men distinctively dressed in fine American-made garments engaged in college activities such as eating, lounging in the quad, riding bikes, studying in the library, in class, or at the boathouse. The title was inspired by the

jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...

song "

Take Five "Take Five" is a jazz standard composed by Paul Desmond in 5 beat per measure, the melody relying on the blues scale, with harmony E-flat minor. It was first recorded in 1959 and is the third track on ''Time Out'' by the Dave Brubeck Quartet. ...

" by

Dave Brubeck David Warren Brubeck (; December 6, 1920 – December 5, 2012) was an American jazz pianist and composer. Often regarded as a foremost exponent of cool jazz, Brubeck's work is characterized by unusual time signatures and superimposing contrasti ...

.''Preppy: Cultivating Ivy Style''; Jeffrey Banks and Doria de la Chapelle, Rizzoli

Authors

Teruyoshi Hayashida was born and raised in the fashionable Aoyama District of

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

. He began shooting cover images for ''Men's Club'' magazine right after the title's launch. His style is considered to be highly sophisticated and he is a connoisseur of gourmet food. Shosuke Ishizu, the director of Ishizu Office, was born in

Okayama Prefecture is a Prefectures of Japan, prefecture of Japan located in the Chūgoku region of Honshu. Okayama Prefecture has a population of 1,826,059 (1 February 2025) and has a geographic area of 7,114 Square kilometre, km2 (2,746 sq mi). Okayama Prefecture ...

. He started working in the editorial division at Men's Club after graduating from Kuwasawa Design School. He established Ishizu Office in 1983, and continues to produce several clothing brands including Niblick. Toshiyuki Kurosu joined in 1961, where he developed merchandise and promoted sales. He left the company in 1970 and started his own business called Cross and Simon. After the brand stopped doing business, Toshiyuki began appearing as a regular guest on the hit variety show called ''

Asayan ''Asayan'', originally known as was a talent search variety show that aired on TV Tokyo from 1995 to 2002. Some idols that were originally discovered through Asayan auditions produced by Tsunku, formed groups that worked under the umbrella group ...

''. Toshiyuki is also an active writer and intellectual. Hajime (Paul) Hasegawa is from Hyogo Prefecture. After finishing his studies in the U.S. in 1963, Hasegawa returned to Japan to join VAN Jacket Inc. There he was responsible for

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

and

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

. Hasegawa was the main coordinator and interpreter for the production of ''Take Ivy''. Since then he held various managerial positions in Japan and abroad, including as the executive director for Cosmo Public Relations Corporation.

Background

Authors

References

Further reading