Reese's Take 5 is a candy bar that was released by

The Hershey Company The Hershey Company, often called just Hershey or Hershey's, is an American multinational corporation, multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. T ...

in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5. The "5" in the name refers to the combination of five ingredients:

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), goober pea, pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics by small and large ...

caramel Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...

peanut butter Peanut butter is a food Paste (food), paste or Spread (food), spread made from Grinding (abrasive cutting), ground, dry roasting, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, ...

, and

pretzel A pretzel ( ; from or , ) is a type of baking, baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twi ...

s. This unique combination of ingredients earned Reese's Take 5 top honors in the 2019 LA Times official candy bar power rankings. The Take5 was known as Max 5 in Canada, was discontinued, and was then returned in Canada in the fall of 2020, under the name "

Oh Henry Oh Henry! was an American candy bar containing peanuts, caramel, and fudge coated in chocolate, sold in the U.S. until 2019. A slightly different version of it is still manufactured and sold in Canada. The original version is still sold in th ...

Level Up."

Product changes

Although continuously producing the Take 5 using the original ingredients, The Hershey Company also produced several variations of the Take 5 after its initial release in 2004: *

Chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

Cookie A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...

– Substitutes a chocolate cookie to replace the pretzel *

Marshmallow Marshmallow (, ) is a confectionery made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or molded into shapes and coated with corn starch. This sugar confection is inspired by a medicina ...

(limited edition) – Substitutes a

marshmallow creme Marshmallow creme (also called marshmallow fluff, marshmallow stuff, marshmallow spread, marshmallow paste, or simply fluff) is a marshmallow confectionery Spread (food), spread similar in flavor, but not texture, to regular solid marshmallow. ...

to replace the caramel *Peanut butter – Has a peanut butter coating instead of milk chocolate *

White chocolate White chocolate is a chocolate made from cocoa butter, sugar and milk solids. It is Ivory (color), ivory in color and lacks the dark appearance of most other types of chocolate as it does not contain the non-fat components of cocoa (cocoa sol ...

– Has a white chocolate coating instead of milk chocolate The wrappers for these Take 5 variations show the ingredient substitutions. At the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper had a black background with ringed gray stripes and a new lime green logo. According to Take 5's brand manager, the new marketing campaign would focus on targeting

millennials Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s a ...

. The brand also used

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

, and

Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...

to revitalize its name. In June 2019, the candy was renamed to Reese's Take 5 and underwent a packaging change, with the primary color of the package changing from black to orange Also in June 2019, Hershey released that the ingredient peanut butter in TAKE5 has always been Reese's Peanut Butter. Reese's Take 5 is sold as Reese's Overload in the UK

Formulation changes

Take 5 often included

cocoa butter Cocoa butter, also called theobroma oil, is a pale-yellow, edible Vegetable oil, fat extracted from the cocoa bean (''Theobroma cacao''). It is used to make chocolate, as well as some ointments, toiletries, and pharmaceuticals. Cocoa butter h ...

, a fat derived from the

cocoa bean The cocoa bean, also known as cocoa () or cacao (), is the dried and fully fermented seed of ''Theobroma cacao'', the cacao tree, from which cocoa solids (a mixture of nonfat substances) and cocoa butter (the fat) can be extracted. Cacao tree ...

; however, manufacturing changes were considered as the price for cocoa butter increased from $4,000 to $8,100 per ton in 2008. Staple products such as the

Reese's peanut butter cups Reese's Peanut Butter Cups (, ) are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Mi ...

and

Hershey's Kisses Hershey's Kisses are chocolates first produced by the Hershey Company in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed Drop (liquid), teardrops. Hershey's Kisses chocolates are wra ...

were not affected by the price change, but other products from the manufacturer saw a change in their composition when cocoa butter was substituted with cheaper ingredients, such as

vegetable Vegetables are edible parts of plants that are consumed by humans or other animals as food. This original meaning is still commonly used, and is applied to plants collectively to refer to all edible plant matter, including edible flower, flo ...

and sesame seed oil.

Nutrition information

In September 2016, Hershey led the SmartLabel initiative, becoming the first brand to adopt the Grocery Manufacturers Association's consumer-transparent packaging standard. Take-5-candy-bar-ingredients

One serving of Reese's Take 5 chocolate bar contains the following: *210

calorie The calorie is a unit of energy that originated from the caloric theory of heat. The large calorie, food calorie, dietary calorie, kilocalorie, or kilogram calorie is defined as the amount of heat needed to raise the temperature of one liter o ...

s, *Total Fat 11g ** Saturated fat 5g ** Trans fat 0g *Cholesterol 0g *Total Carbohydrate 26g **Dietary fiber 1g **Total sugars 18g ***includes 17g added sugar *Protein 3g *Vitamin D 0.1mcg *Calcium 30mg *Iron 1.2mg *Potassium 120mg

Records

On January 31, 2020, the

Hershey Company The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one ...

made a gigantic Take 5 chocolate bar that weighs 5,943 pounds. This bar holds the

Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...

for largest chocolate nut bar with the size measurements being 9 by 5.5 by 2 feet.

References

External links

* {{DEFAULTSORT:Take 5 (Candy) The Hershey Company brands Food and drink introduced in 2004 Brand name confectionery Chocolate bars Pretzels Peanut confectionery