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Take-Two Interactive Software, Inc. is an American video game
holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
based in
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founded by Ryan Brant in September 1993. The company owns three major publishing labels,
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
,
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
and 2K, which operate internal game development studios. Take-Two created the
Private Division Fictions Inc. (formerly Private Division) is an American video game publisher based in Los Angeles, California. The company was founded in December 2017 as a publishing label of Take-Two Interactive. It funds and publishes indie games developed ...
label to support publishing from independent developers, though it sold the label in 2024. The company also formed
Ghost Story Games Ghost Story Games, LLC is an American video game developer based in Westwood, Massachusetts, and led by Ken Levine. The studio is the rebranding of Irrational Games as announced in February 2017, and while still the same business subsidiary un ...
which was a former 2K studio under the name Irrational Games. The company acquired the developers Socialpoint, Playdots and
Nordeus Nordeus is a Serbian mobile game developer headquartered in New Belgrade. History Nordeus was founded in March 2010 by former Microsoft employees. On February 2, 2021, Take-Two Interactive announced that they had acquired Nordeus for $378 mill ...
to establish itself in the
mobile game A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...
market. The company also owns 50% of professional
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
organization
NBA 2K League The ''NBA 2K'' League (NBA 2KL or simply 2K League) is an esports league joint venture between the National Basketball Association (NBA) and Take-Two Interactive. The league was announced in 2017 with its inaugural season taking place ...
through NBA Take-Two Media. Take-Two's combined portfolio includes franchises such as ''
BioShock ''BioShock'' is a 2007 first-person shooter video game developed by 2K Boston (later Irrational Games) and 2K Australia, and published by 2K. The first game in the ''BioShock'' series, it was released for Microsoft Windows and Xbox 360 ...
'', '' Borderlands'', ''
Civilization A civilization (also spelled civilisation in British English) is any complex society characterized by the development of state (polity), the state, social stratification, urban area, urbanization, and symbolic systems of communication beyon ...
'', ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is prima ...
'', ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball and the National Basketball Association. The ser ...
'', ''
WWE 2K ''WWE 2K'', formerly released as ''WWF SmackDown!'', ''WWE SmackDown!'', ''WWE SmackDown! vs. Raw'', ''WWE SmackDown vs. Raw'', ''WWE'', and ''Exciting Pro Wrestling'' in Japan, is a series of professional wrestling sports simulation video game ...
'', and ''
Red Dead ''Red Dead'' is a series of Western-themed action-adventure games published by Rockstar Games. The first entry in the series, '' Red Dead Revolver'', was released on the PlayStation 2 and Xbox in May 2004. Originally developed by Capcom, ''Red ...
'' among others. As of April 2025, it is one of the largest publicly traded game companies globally with an estimated
market cap Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by ...
of .


History


1993–2000: Formation and initial growth

Take-Two Interactive was founded by Ryan Ashley Brant (1971-2019), the son of media executive and ''
Interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" re ...
'' co-owner
Peter Brant Peter Mark Brant Sr. (born March 1, 1947) is an American industrialist and art collector. He is married to model Stephanie Seymour. He was also a magazine publisher until 2018 and a film producer. Early life and education Brant was raised i ...
. Ryan Brant had attended the
Hotchkiss School The Hotchkiss School is a private college-preparatory day and boarding school in Lakeville, Connecticut. It educates approximately 600 students in grades 9–12, plus postgraduates. Founded in 1891, it was one of the first English-style boardi ...
and the
Wharton School of the University of Pennsylvania The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...
, graduating in May 1992. He began his career in May 1991, working for his father as the
chief operating officer A chief operating officer (COO), also called chief operations officer, is an executive in charge of the daily operations of an organization (i.e. personnel, resources, and logistics). COOs are usually second-in-command immediately after the C ...
of Stewart, Tabori & Chang, a publisher of illustrated books, until August 1993. As Brant wanted to forge his own path, he decided to create a video game publishing company. He stated "I wanted to get into a business where I could raise capital as a younger guy. In technology, people expect you to be a younger person." An initial in funding was raised from his family and private investors. Take-Two was incorporated under the
Delaware General Corporation Law The Delaware General Corporation Law (sometimes abbreviated DGCL), officially the General Corporation Law of the State of Delaware (Title 8, Chapter 1 of the Delaware Code), is the statute of the Delaware Code that governs corporate law in the U ...
on September 30, 1993, with Brant (21 years old at the time) as
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
(CEO). The business was launched with assistance from John Antinori and Mark Seremet. Seremet sold his stake in the company in 1998. Early on, Take-Two had a location in
Latrobe, Pennsylvania Latrobe ( ) is a city in Westmoreland County, Pennsylvania, United States. The population was 8,060 as of the 2020 census. A part of the Pittsburgh metropolitan area, it is located near Pennsylvania's scenic Chestnut Ridge. Latrobe was incorpo ...
. By June 1994, the company had acquired and absorbed InterOptica, a software publisher owned by Wan Chai and headed by Catherine Winchester (later Heald); the latter became Take-Two's first
president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...
. Later that month, Take-Two struck a deal with
GameTek GameTek was an American video game publisher based in North Miami Beach, Florida, known for publishing video game adaptations of game shows in the late 1980s and early 1990s. GameTek was a trade name for IJE, the owner of electronic publishing ri ...
that would see the publisher distribute five of Take-Two's games worldwide. Starting with '' Star Crusader'' in September 1994, Take-Two found its first major success with games that included
full motion video Full-motion video (FMV) is a video game narration technique that relies upon pre-recorded video files (rather than Sprite (computer graphics), sprites, vector graphics, vectors, or 3D models) to display action in the game. While many games featur ...
with well-known live actors performing the parts, following the success that Mechadeus had with '' The Daedalus Encounter'' which featured Tia Carrere. Take-Two hired
Dennis Hopper Dennis Lee Hopper (May 17, 1936 – May 29, 2010) was an American actor, filmmaker, photographer and visual artist. He was considered one of the key figures of New Hollywood. He earned prizes from the Cannes Film Festival and Venice Internatio ...
, among others, to star in parts for '' Hell: A Cyberpunk Thriller'' (1994), which sold over 300,000 copies over the following year and established profit for the company. This was followed by '' Ripper'' (1996), of which of its budget was used to hire actors such as
Christopher Walken Christopher Walken (born Ronald Walken; March 31, 1943) is an American actor. Christopher Walken on stage and screen, His work on stage and screen has earned him List of awards and nominations received by Christopher Walken, accolades includin ...
, Karen Allen, and
Burgess Meredith Oliver Burgess Meredith (November 16, 1907 – September 9, 1997) was an American actor and filmmaker whose career encompassed radio, theater, film, and television. Active for more than six decades, Meredith has been called "a virtuosic actor" ...
. The success of both these games, as well as earlier titles, led to a publishing agreement between Take-Two and
Acclaim Entertainment Acclaim Entertainment, Inc. was an American video game publisher based in Glen Cove, New York. Originally founded by Greg Fischbach, Robert Holmes, and Jim Scoroposki from a storefront in Oyster Bay in 1987, the company built a global develop ...
to publish Take-Two's titles, as well as obtaining overseas distribution. Take-Two also secured a license with
Sony Computer Entertainment Sony Interactive Entertainment LLC (SIE) is an American video game and digital entertainment company that is a major subsidiary of Japanese conglomerate Sony, Sony Group Corporation. It primarily operates the PlayStation brand of video game co ...
to publish on the
PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
line of consoles. In February 1995,
GameTek GameTek was an American video game publisher based in North Miami Beach, Florida, known for publishing video game adaptations of game shows in the late 1980s and early 1990s. GameTek was a trade name for IJE, the owner of electronic publishing ri ...
acquired a stake in Take-Two, aligning the studio with its own Alternative Reality Technologies. By July 1995, Take-Two had established its head office in the
Silicon Alley Silicon Alley is an area of high tech companies centered around southern Manhattan's Flatiron district in New York City. The term was coined in the 1990s during the dot-com boom, alluding to California's Silicon Valley tech center. The term h ...
area of
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Take-Two expanded in its Latrobe location and, in September 1996, took over the second floor of its office building, which had been occupied by the Chestnut Ridge Chapter of the
American Red Cross The American National Red Cross is a Nonprofit organization, nonprofit Humanitarianism, humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. Clara Barton founded ...
. Around 1996, the company was making about , but Brant wanted to further expand the company, and made its first acquisition of Mission Studios and publishing its '' JetFighter III'' game in 1996. Brant decided to secure additional funds for acquisition by taking the company public. The company announced this intent in April 1997, looking to raise . The company had its
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
(IPO) on April 15, 1997, being listed under the
ticker symbol A ticker symbol or stock symbol is an abbreviation used to uniquely identify publicly traded Share (finance), shares of a particular stock or Security (finance), security on a particular stock exchange. Ticker symbols are arrangements of symbols ...
TTWO on the
NASDAQ The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...
stock exchange. The opening price was , above the expected , and on its first day rose to . From the IPO, the company gained about along with on venture fund promissory notes. At this time, Peter Brant had been the largest shareholder in Take-Two at 25% owned through Bridgehampton Investors LP, which also had Ryan Brant as general partner. The additional funds allowed Take-Two to acquire GameTek's European operations, its internal Alternative Reality Technologies studio (later renamed Rockstar Toronto), and the rights to GameTek's '' Dark Colony'', '' The Quivering'', '' The Reap'', ''
Jeopardy! ''Jeopardy!'' is an American television game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead g ...
'' and '' Wheel of Fortune'' games. The company hired Kelly Sumner, a GameTek executive director, as part of this purchase. Additionally, the company acquired Inventory Management Systems, Creative Alliance Group, and Alliance Inventory Management, three video game distribution companies that helped to extend Take-Two's reach into the retail market. In the same year, Take-Two stepped in as the publisher of '' Monkey Hero''. Its developer, Blam!, had been struggling financially after the game's original publisher, BMG Interactive, was shut down by BMG Entertainment (a unit of
Bertelsmann The Bertelsmann SE & Co. KGaA, commonly known as Bertelsmann (), is a German privately held company, private multinational corporation, multinational conglomerate (company), conglomerate corporation based in Gütersloh, North Rhine-Westphalia, ...
), its parent company. In March 1998, Take-Two acquired all assets of BMG Interactive for 1.85 million shares (16% of Take-Two's
common stock Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other C ...
), worth about . In the previous year, the United Kingdom-based
DMA Design Rockstar North (Rockstar Games UK Limited; formerly DMA Design Limited) is a British video game developer and a studio of Rockstar Games based in Edinburgh. The studio is best known for creating the ''Lemmings (series), Lemmings'' and ''Grand ...
and BMG Entertainment had just released ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is prima ...
'', and while it financially performed well but was not a critical success in Europe, it had sparked controversy over the use of violence in video games, with United States Senator
Joe Lieberman Joseph Isadore Lieberman (; February 24, 1942 – March 27, 2024) was an American politician and lawyer who served as a United States senator from Connecticut from 1989 to 2013. Originally a member of the Democratic Party (United States), Dem ...
speaking out strongly against it. Seeing the opportunity to capture attention on the game, Brant had initiated the acquisition of BMG as to acquire the ''Grand Theft Auto'' property, and at the same time, contacted BMG's Sam and Dan Houser (both instrumental to getting ''Grand Theft Auto'' to market), Terry Donovan, and Jamie King to found a new label within Take-Two, called
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
for which to develop more titles like it.
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
' (EA) 2008 CEO, John Riccitiello, stated that, with the establishing of Rockstar, Take-Two effectively invented the "label" corporate structure, which EA followed into in 2008. With the rights to ''Grand Theft Auto'', Take-Two expanded its publication into North America, and the game became Take-Two's first financial success with over 1.5 million copies sold. Take-Two also began taking on distribution capabilities, acquiring various distribution firms such as DirectSoft Australia for the Oceania market. Notably, in August 1998, Take-Two acquired Jack of All Games, an America game distributor, for about . Take-Two subsequently bundled many of its existing and future distribution outlets under the Jack of All Games brand. In 1999, Take-Two acquired DMA Design (ultimately renamed
Rockstar North Rockstar North (Rockstar Games UK Limited; formerly DMA Design Limited) is a British video game developer and a studio of Rockstar Games based in Edinburgh. The studio is best known for creating the ''Lemmings'' and ''Grand Theft Auto'' series ...
), and invested into
Gathering of Developers Gathering of Developers, Inc. (shortened as G.O.D. or GodGames, and branded as Gathering between 2003 and 2004) was an American video game publisher based in New York City. Founded by Mike Wilson and associates in January 1998 and originally b ...
and
Bungie Bungie, Inc. is an American video game company based in Bellevue, Washington, and a subsidiary of Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones (programme ...
(eventually transferred over to
Microsoft Game Studios Xbox Game Studios (previously known as Microsoft Studios, Microsoft Game Studios, and Microsoft Games) is an American video game publisher based in Redmond, Washington. It was established in March 2000, spun out from an internal Games Group, fo ...
). In September, the company also acquired Triad Distributors and Global Star Software, a video game distributor and publisher, respectively, both founded in 1993 by Craig McGauley and Damian Cristiani and operating out of the same offices in
Concord, Ontario Concord is a suburban industrial district in the Vaughan, City of Vaughan in Regional Municipality of York, Ontario, York Region, located north of Toronto, Ontario, Canada. According to the Canada 2001 Census, 2001 Census, Concord has 8,255 resi ...
, with the same management team. Israeli developer Pixel Broadband Studios was acquired for in March 2000, before Take-Two sold it off to Gameplay.com in October that year, receiving in Gameplay.com shares in return.


2001–2006: Further acquisitions and regulatory investigations

In February 2001, Brant stepped down as CEO of Take-Two to serve as its
chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...
, being replaced in the former role by Sumner. Around this time, the company had 658 employees. With Rockstar, Take-Two invested into developments of sequels to ''Grand Theft Auto'', including '' Grand Theft Auto 2'' (1999), and ''
Grand Theft Auto III ''Grand Theft Auto III'' is a 2001 action-adventure game developed by DMA Design and published by Rockstar Games. It was the first 3D game in the ''Grand Theft Auto'' series. Set in Liberty City, loosely based on New York City, the story follo ...
'' (2001) along with sequels, '' Grand Theft Auto: Vice City'' (2002) and '' Grand Theft Auto: San Andreas'' (2004). By 2003, Take-Two had revenues exceeding . In 2002, the Take-Two name was dropped as a publishing label when the short-lived publishing label Gotham Games was introduced. In 2004, Take-Two paid to
Infogrames Atari SA (formerly Infogrames Entertainment SA ()), also known as Atari Group, is a French holding company headquartered in Paris that owns mainly video gaming-related interactive entertainment properties. Atari SA's core subsidiaries include ...
for the rights to the ''Civilization'' series. The company had also planned to acquire
Vivendi Universal Games Vivendi Games (formerly known as CUC Software, Cendant Software, Havas Interactive, Vivendi Universal Interactive Publishing and Vivendi Universal Games) was an American video game publisher and holding company based in Los Angeles. It was foun ...
for . In 2005, Take-Two began a host of acquisitions, spending more than buying game developers. One of its largest acquisitions was for the development studios
Visual Concepts Visual Concepts Entertainment is an American video game developer based in Novato, California. Founded in May 1988, the company is best known for developing Sports video game, sports games in the ''2K'' franchise, most recently ''NBA 2K'' and ' ...
and Kush Games from
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
for about in January 2005. Both studios had been extensively behind several sports simulation games, branded through
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, and typically released updated versions each year, using a ''2K'' brand to differentiate versions (such as '' ESPN NFL 2K5''). In 2004, Take-Two had struck a deal with Sega to help publish these titles. Just prior to Take-Two's acquisition,
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
announced it had secured the exclusive rights to create video games based on the
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL) and a fifteen-year branding deal with
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, effectively killing Visual Concepts' own NFL title and devaluing their others games. This decision led Sega to abandon the sports-game market. Take-Two acquired these studios and unique branding (including the ''2K'' brand), as well as negotiated for exclusive rights with
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
for video games. A day after announcing these acquisitions, Take-Two established their 2K publishing label to maintain the ''2K'' brand, moving several planned games from their budget software label, Global Star, to 2K. Take-Two further realigned the other existing internal studios — Indie Built, Venom Games, PopTop Software and Frog City Software, and Take-Two Licensing — within this new structure. After the formation of 2K, Take-Two completed other major acquisitions.
Firaxis Games Firaxis Games, Inc. is an American video game developer based in Sparks, Maryland. The company was founded in May 1996 by Sid Meier, Jeff Briggs, and Brian Reynolds (game designer), Brian Reynolds following their departure from MicroProse, Meie ...
was acquired in November 2005 for around ; Take-Two had already supported the studio by using their acquisition of the ''Civilization'' license to support publishing of ''
Civilization IV ''Civilization IV'' (also known as ''Sid Meier's Civilization IV'') is a 2005 4X turn-based strategy video game developed by Firaxis Games and published by 2K. It is the fourth installment of the ''Civilization'' series and was designed by S ...
''. Irrational Games was acquired around January 2006 for about , including both its Boston and its Canberra studio. At the time Irrational had already established a publishing deal with Take-Two for their upcoming ''
BioShock ''BioShock'' is a 2007 first-person shooter video game developed by 2K Boston (later Irrational Games) and 2K Australia, and published by 2K. The first game in the ''BioShock'' series, it was released for Microsoft Windows and Xbox 360 ...
'' game. With the deal, Irrational became part of the 2K label. It also acquired PAM Development from the Gaia Capital Group for , giving them access to the '' Top Spin'' series of tennis games. However, during this period, the
U.S. Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
(SEC) began examining Take-Two's business records, based on complaints filed from 2001 that Take-Two's earnings did not seem to match figures of game sales reported by
NPD Group Circana, Inc., formerly known as Information Resources, Inc. and the NPD Group (previously National Purchase Diary Panel Inc. and NPD Research Inc.), is an American market research and technology company headquartered in Chicago. In 2017, NPD ra ...
. The SEC's formal complaint found that the company had purportedly sold products to distributors as a "parking transaction" for a quarter, as to artificially increase their revenues for investors, which it estimated was a fraud. A lawsuit was filed against Take-Two in December 2001, alleging that the company had lied to shareholders. Take-Two initially restated seven quarters of past financial results in February 2002, then five years in January 2004. Brant stepped down as chairman in March, being succeeded by Richard Roedel. After the SEC's issuance of the complaint in 2005, Take-Two agreed to pay a fine, along with Brant and other executives paying fines totaling around . Brant, who had remained with the company in the non-executive role of "Vice President of Production", ultimately resigned from the company in October 2006, following a four-month disability leave due to a bad back. In 2007, a separate investigation by the SEC found further issues with Brant and two other executives of the company. In an industry-wide sweep against
options backdating In finance, options backdating is the practice of altering the date a stock option was granted, to a usually earlier (but sometimes later) date at which the underlying stock price was lower. This is a way of repricing options to make them more v ...
(receiving shares when they are priced high but backdating their ownership to when they were priced low), the SEC had found Brant had received backdating options of over 2.1 million shares, though he had excised all options upon his 2006 resignation. Brant pleaded guilty to falsifying business records, but agreed to co-operate with the SEC and instead of receiving up to four years in prison, was fined and barred from holding any "control management positions" in a publicly traded company. Brant died of
cardiac arrest Cardiac arrest (also known as sudden cardiac arrest CA is when the heart suddenly and unexpectedly stops beating. When the heart stops beating, blood cannot properly Circulatory system, circulate around the body and the blood flow to the ...
in March 2019 at the age of 47. Further troubling Take-Two during this period was criticism and legal actions taken against the ''Hot Coffee'' mod, a user-made
modification Modification may refer to: * Modifications of school work for students with special educational needs * Modifications (genetics), changes in appearance arising from changes in the environment * Posttranslational modifications, changes to prote ...
to ''Grand Theft Auto: San Andreas'' that unlocked a hidden graphic sex scene that was built into the game, with concerned politicians and consumers stating the scene belied the game's
ESRB The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in Canada, the United States, and Mexico. The ESRB was established in 1994 by the Entertainment Softw ...
content rating. Actions taken against Take-Two included an investigation by the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
for deceptive advertising, to which Take-Two and Rockstar settled in 2006 on fines for any future violations of content ratings. Take-Two completed a settlement related to class-action lawsuits filed against it in 2005 over the ''Hot Coffee'' mod, as well as to a class-action lawsuit brought by shareholders over the options backdating fraud, in September 2009.


2007–2008: Shareholder takeover and attempted buy-out

A fire had damaged part of the Take-Two headquarters building in New York in 2006. In early January 2007, Take-Two relocated the headquarters for 2K to
Novato, California Novato (Spanish language, Spanish for "Novatus") is a city in Marin County, California, United States, situated in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. At the 2020 United States census, 2020 c ...
to 65,000 square feet of space at Hamilton Landing, an office park that had repurposed the former hangar structures from the Hamilton Army Airfield. Later that year in September, Take-Two established a partnership with
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
and launched a new label, 2K Play, designed for publishing of family-friendly titles alongside 2K's 2K Games and 2K Sports sub-labels, absorbing the remaining publishing duties of the Global Star label. In December 2007, Take-Two established
2K Marin 2K Marin, Inc. was an American video game developer based in Novato, California. Founded in December 2007 as a spin-off from their parent, 2K, the company developed '' BioShock 2'' (2010) and '' The Bureau: XCOM Declassified'' (2013) before la ...
(named after
Marin County Marin County ( ) is a county located in the northwestern part of the San Francisco Bay Area of the U.S. state of California. As of the 2020 census, the population was 262,231. Its county seat and largest city is San Rafael. Marin County is ac ...
, where Novato is located) and expanded its presence at Hamilton Landing. Due to the various SEC investigations and the ''Hot Coffee'' controversy, investors in Take-Two discussed the possibility of taking over the company at its next board meeting in March 2007 and oust the current management. There were also issues with Take-Two failing to make its revenue targets, having lost in 2006. Investors OppenheimerFunds Inc., S.A.C. Capital Management, Tudor Investment Corp., D.E. Shaw Valence Portfolios and ZelnickMedia held 46% of the company's stock at this point, and were looking to put ZelnickMedia's Strauss Zelnick as the chairman of the board while ousting long-standing management and board members. Zelnick had previously been president and CEO of BMG's North American division at the time of the sale of BMG Interactive to Take-Two, a move he had been against, believing that BMG could have capitalized on the video game sector more. Following BMG, Zelnick had been COO of
20th Century Fox 20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...
and CEO of
Crystal Dynamics Crystal Dynamics, Inc. is an American video game developer based in San Mateo, California. The studio is best known for its games in the ''Tomb Raider'', '' Legacy of Kain'', and '' Gex'' series. Madeline Canepa, Judy Lange, and Dave Morse ...
. He founded ZelnickMedia in 2001 as a private equity firm to focus on media and interactive entertainment investments. Industry analyst Michael Pachter stated that a takeover would be best for Take-Two, as the present management "completely abdicated any responsibility for the oversight of the options-granting policy. A more responsible board would have committed hari-kari." CEO Paul Eibeler, who had replaced Brant after his resignation, had tried to find a buyer for Take-Two after the investors filed their intent with the SEC. Among the potential buyers were EA, but a deal could not be negotiated before the meeting. The takeover was successfully agreed to by stockholders on March 29, 2007, with Zelnick naming Ben Feder, a partner at ZelnickMedia, as the new CEO. , Strauss Zelnick is the largest single shareholder by voting power. The company announced a major restructuring in mid-2007, following the takeover. With the move of the 2K labels to Novato, the executive, management, distribution and sales areas were evaluated to align these by business discipline rather than geography. Subsequently, the company let go about 5 to 15% of its approximately 2100 employees, closed down some of its European offices and centralizing these in its Geneva location, and looked to get out of the distribution market by looking for buyers of Jack of All Games. In mid-February 2008, EA made a -per-share all-cash transaction offer worth around to the board of Take-Two, subsequently revising it to per share after being rejected and making the offer known to the public. At the time, Take-Two's stock was valued around per share. EA CEO John Riccitiello said that EA had previously considered a deal for Take-Two in the previous year when they were approached by Eibeler, however, with Activision's acquisition of Vivendi Games in December 2007, EA was looking to resecure itself as one of the top video game publishers with the acquisition of Take-Two. While Take-Two had been discussing the potential of a buyout to a large media company after the shareholder takeover, Zelnick and the board rejected the offer, with Zelnick stating "We didn't slam the door, we just said look, the price is not right and the time is wrong". Take-Two offered to discuss the offer after ''Grand Theft Auto IV'' release on April 29, 2008, which many considered to be the lucrative property that EA desired. An acquisition would have ended EA's main competition in sports video games. EA continued to extend its bid offer throughout 2008, but by September 2008, EA decided to back away and let the offer expire, as Take-Two continued to call EA's cash offer as inadequate.


2008–2018: Continued growth

In September 2008, Take-Two established an outsourcing agreement with Ditan Distribution LLC, at the time owned by Cinram, a Canadian manufacturer of optical media. Through the agreement, Take-Two offloaded all distributing duties from Jack of All Games to Ditan, while establishing the means for Jack of All Games to license and distribute third-party titles. Subsequently, in December 2009, Take-Two sold Jack of All Games to Synnex for about , leaving the distribution market and focusing solely on development and publishing. In 2010, Ben Feder stepped down as CEO, and was replaced by Zelnick, who remains the company's chairman and CEO. In January 2013, while being dissolved, THQ sold the rights of the ''WWE'' wrestling games series to Take-Two. Subsequently, 2K Sports has published annual ''WWE 2K'' games as part of its lineup. Around 2013, Take-Two began to share repurchase, repurchase about 7.5 million outstanding shares of the company (about 10%), based on the company's projections that it would remain profitable over the next several years. As part of this, the company bought back around 12 million shares owned by Carl Icahn, about 11% of the total shares, for about . Icahn had been seen as favoring selling the company to a buyer. This subsequently led to three board members who had been recommended on the board by Icahn to resign. The move to buy back shares was seen by analysts of the company's assurance in ''Grand Theft Auto V'', which was released in September 2013. ''Grand Theft Auto V'' has since sold nearly 100 million units by 2018, making it one of the most successful video games ever and bringing an estimated to Take-Two, increasing its stock value by more than 600%. In December 2013, former Marvel Comics, Marvel editor-in-chief Bill Jemas announced that he had joined Take-Two to start a "graphic fiction imprint". The imprint, Double Take Comics, was launched in October 2014, but ultimately was not successful and was shuttered in November 2016. Leslie Benzies, former President of Rockstar North, took sabbatical leave from Rockstar on September 1, 2014. In January 2016 it was announced that he had left the company. On April 12, 2016, Benzies started legal action against Rockstar and Take-Two claiming $150 million in unpaid royalties. Take-Two had invested into mobile-game developer Scopely in July 2016. On February 1, 2017, the company acquired social and mobile game developer Social Point for about to enter into the mobile gaming industry. In that same month, Take-Two and the National Basketball Association (NBA) announced a partnership to create the
NBA 2K League The ''NBA 2K'' League (NBA 2KL or simply 2K League) is an esports league joint venture between the National Basketball Association (NBA) and Take-Two Interactive. The league was announced in 2017 with its inaugural season taking place ...
, a professional eSports league based on the ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball and the National Basketball Association. The ser ...
'' games, and the first eSports league to be managed by a professional sports league. Teams for the League are to be partially sponsored by existing NBA teams, so that there would be eSports equivalent teams for each of the thirty professional NBA teams. The inaugural season is planned to launch in May 2018. On May 31, 2017, Take-Two Interactive acquired ''Kerbal Space Program''. Later, Take-Two announced the formation of its
Private Division Fictions Inc. (formerly Private Division) is an American video game publisher based in Los Angeles, California. The company was founded in December 2017 as a publishing label of Take-Two Interactive. It funds and publishes indie games developed ...
publishing label on December 14, 2017. Private Division was established to fund and publish games by mid-size independent development studios, such as ''Kerbal Space Program'', and had four planned games from separate studios at its launch. The company completed its move of its New York headquarters from NoHo to more than 61,000 square feet of space in Bryant Park in early 2018. According to Dan Houser, Rockstar Games required to expand in the two companies' shared headquarters and thus asked the Take-Two executives to move. On March 8, 2018, Zelnick attended a White House meeting held by the 45th president of the United States, Donald Trump, along with various other attendees involved with the video game industry, and members of Congress, to discuss video game violence in the wake of the Stoneman Douglas High School shooting. On March 9, 2018, S&P Global announced the addition of Take-Two Interactive to the S&P 500, joining two other major video game publishers EA and Activision Blizzard. Similar to the situation in 2013, Take-Two started buying back around of its stock (estimated to be about 2.5% of the outstanding stock), predicated on similar expectations that ''Red Dead Redemption 2'', to be released in October 2018, would similarly boost the company's profits as ''Grand Theft Auto V'' had done. On March 29, 2018, Benzies' litigation against Rockstar and Take-Two suffered a significant setback when the companies succeeded in dismissing 12 out of 18 of his claims, though the court did rule that Benzies "remains entitled to receive certain royalties" as part of his compensation. Sometime in 2018, Take-Two levied a legal warning against Benzies' new company Royal Circus Games, citing the similarity of its acronym (RCG) to Rockstar Games (RSG) as an infringement of intellectual property; due to this, Benzies later renamed his company Build a Rocket Boy Games in October 2018. Take-Two had also decried their employment of Rockstar North staff as a deceptive tactic to create an affiliation between them. Take-Two and the NBA signed a seven-year, licensing deal to extend Take-Two's rights to develop the ''NBA 2K'' games in January 2019. Analysts estimated that this represented at least 15% of Take-Two's revenue from the sale of ''NBA 2K'' games, atypical of other license deals, due to the growing popularity of the series.


2019–present: Studio expansions

A then-yet-to-be named studio under the 2K brand in the Silicon Valley region of the San Francisco Bay Area was established by Take-Two in February 2019. The studio is led by Michael Condrey, formerly of Sledgehammer Games and Visceral Games, and was initially working on an unannounced project. A year later, it was announced that the studio would be officially named 31st Union, that it was opening a second studio in Spain, and that it was focusing on "an ambitious and inspired new IP". On February 7, 2019, Benzies' litigation with Take-Two had officially come to an end. All parties involved in the case successfully executed a confidential settlement, with each agreeing to bear its own costs and expenses, including, without limitation, attorney's fees. In May 2019, Rockstar Games announced that they had acquired Dhruva Interactive from Starbreeze Studios for $7.9 million, with the sale having been finalized later that same month. The company had been merged into Rockstar India, which added an additional 320 employees to the studio. In September 2019, Rockstar Games announced that they had released their own game launcher, a digital distribution, digital rights management, Multiplayer video game, multiplayer and communications service. Take-Two established a new, yet-to-be named studio under Private Division in February 2020, later named Intercept Games, located in Seattle to take on the development of ''Kerbal Space Program 2''. The new studio staff included more than a dozen former members of Star Theory Games who had been working on the title, including Jeremy Ables and Nate Simpson from Star Theory, which had been previously handling the development of the game but outside of Take-Two's structure. Via 2K Sports, Take-Two established a new publishing agreement with the NFL in March 2020 to start republishing NFL games starting in 2021. While EA's ''Madden'' series will coexist and remain the official game of the NFL, while 2K's are called "non-simulation football game experiences" to distinguish from EA's games. In August 2020, Take-Two announced it was acquiring mobile game developer Playdots (developer of the mobile games Dots (video game), Dots, Two Dots (game), Two Dots and Dots & Co.) for $192 million in cash and stock with the acquisition expected to be completed in Q3 2020. In October 2020, it was announced that Take-Two had acquired Dundee-based Ruffian Games (known for their work on ''Halo: The Master Chief Collection'' and ''Crackdown 3'') after a year-long development partnership on an undisclosed partnership; following the acquisition, Ruffian became part of Rockstar Games as Rockstar Dundee. Take-Two offered to buyout Codemasters in November 2020 in a deal valued approximately . While the offer awaited regulatory approval and was expected to be complete by early 2021, both Take-Two and Codemasters' board of directors confirmed the deal. However, Take-Two's bid was subsequently trumped by
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
in December 2020, which offered ( per share), and agreed to acquire Codemasters. Take-Two formally withdrew its offer in January 2021. The Public Investment Fund of Saudi Arabia acquired 3.9 million shares of Take-Two, valued at , in February 2021. 2K acquired HB Studios in March 2021, who previously developed ''PGA Tour 2K21'' and ''The Golf Club 2019 featuring PGA Tour'' under 2K Sports' publishing labels. The acquisition includes the rights to the ''PGA Tour 2K, PGA Tour'' games, which have the official endorsement of the PGA Tour itself. Additionally, 2K announced they had secured a contract with Tiger Woods, who had previously been a key figure for
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
' ''PGA Tour (video game series), PGA Tour'' series, as an executive director and consultant for future 2K ''PGA Tour'' games as well as his likeness for the games. Later that month, 2K acquired the games division of HookBang based in Austin, Texas, which had supported work on the ''NBA 2K'' series in the past. The division was relocated to a new Austin location and rebranded as Visual Concepts Austin to continue support for that series. In June 2021, Take-Two made its largest acquisition to date with the $378 million acquisition of ''Top Eleven Football Manager, Top Eleven'' developer
Nordeus Nordeus is a Serbian mobile game developer headquartered in New Belgrade. History Nordeus was founded in March 2010 by former Microsoft employees. On February 2, 2021, Take-Two Interactive announced that they had acquired Nordeus for $378 mill ...
, further expanding its mobile game division, which, as of July 2021, is known as T2 Mobile Games. Take-Two Interactive announced its intent to acquire the mobile developer
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
in January 2022, in a cash-and-stock deal with a value of $12.7 billion, with Take-Two acquiring all outstanding shares of Zynga at $9.86 apiece. The deal was expected to close in June. Take-Two said that the acquisition would help boost its presence in the mobile game, mobile gaming market, stating "We see tremendous untapped potential to bring Take-Two’s renowned console and PC properties to mobile, a high-priority initiative that will be energized by the addition of Zynga’s leading development, publishing, and live operations teams." Both shareholders of the companies approved the merger on May 19, 2022, and the closing of the transaction took effect on May 23, 2022. In October 2022, Take-Two announced that Playdots would be shut down, with control of Two Dots being transferred to Zynga. In March 2023, Take-Two acquired mobile games subscription service GameClub for an undisclosed sum. That same month, Take-Two had layoffs impacting an unspecified number of employees at publishing label
Private Division Fictions Inc. (formerly Private Division) is an American video game publisher based in Los Angeles, California. The company was founded in December 2017 as a publishing label of Take-Two Interactive. It funds and publishes indie games developed ...
and 30 employees at
Firaxis Games Firaxis Games, Inc. is an American video game developer based in Sparks, Maryland. The company was founded in May 1996 by Sid Meier, Jeff Briggs, and Brian Reynolds (game designer), Brian Reynolds following their departure from MicroProse, Meie ...
. In March 2024, Take-Two announced that it would acquire The Gearbox Entertainment Company, the parent of Gearbox Software from Embracer Group for $460 million. As part of the deal, Embracer would retain certain studios and titles that were held under Gearbox Entertainment. The acquisition was completed on June 12, 2024. In April 2024, Take-Two announced it would be laying off 5% of its workforce (579 employees) as part of a cost-reduction program. It also cancelled several unannounced projects. Take-Two shut down Intercept Games two months later. In July 2024, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) labor union, of which numerous video game voice actors are members of, would initiate a 2024–2025 SAG-AFTRA video game strike, labor strike against a number of video publishers, including Take Two Interactive, over concerns about lack of Artificial intelligence art, AI protections related to not only video game actors, but also the use of AI to replicate an actor's voice, or create a digital replica of their likeness.


Company structure

Take-Two's executive offices and worldwide headquarters are located in New York City. The company runs its European operations from Windsor, Berkshire and its Asian operations from Singapore. , Take-Two's primary business is through two self-owned publishing labels. One label is
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
, also located in New York City, and is specialized on development and publication of action-adventure games such as ''Grand Theft Auto''. The other label is 2K, headquartered in Novato, California, and is composed of its divisions 2K Games, 2K Sports, and 2K Play. The 2K Sports division handles the development and publication of Take-Two's sports simulation games, such as the ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball and the National Basketball Association. The ser ...
'' series. 2K Play covers family-friendly and children's video games produced by Take-Two's studios. 2K Games handles nearly all other production from Take-Two's internal development studios as well as titles from selected third parties. Finally, Take-Two owns Social Point, a developer for the
mobile game A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...
market. With this structure in place since 1997–1998, each label is an incorporated principal operating businesses and has a higher degree of autonomy, and each with their own infrastructure and resources, management, and profit and loss strategies. Take-Two has divested itself of its older manufacturing and distribution operations in favor of digital publication and third-party retail distribution. Since 2016, around half of the company's revenues are from digital distribution, whether from digital sales of games through personal computer or consoles, or through video game monetization of its computer, console, and mobile titles. In November, Take-Two's CEO Strauss Zelnick confirmed that the company had sold Private Division to an undisclosed buyer for an undisclosed sum, as to allow Take-Two to focus on AAA and mobile games. The company also affirmed the closure of Roll7 and Intercept Games. Take-Two would continue to support ''No Rest for the Wicked'', while five other titles were transferred to the new buyer.


Publishers


Former


Developers


Former


Other holdings

Take-Two equally shares control of the
NBA 2K League The ''NBA 2K'' League (NBA 2KL or simply 2K League) is an esports league joint venture between the National Basketball Association (NBA) and Take-Two Interactive. The league was announced in 2017 with its inaugural season taking place ...
, a competitive esports league based on its ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball and the National Basketball Association. The ser ...
'' series, along with the National Basketball Association. The company has an undisclosed minority interest in Scopely. It had previously held 19.9% interest in
Bungie Bungie, Inc. is an American video game company based in Bellevue, Washington, and a subsidiary of Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones (programme ...
, which it turned over to
Microsoft Game Studios Xbox Game Studios (previously known as Microsoft Studios, Microsoft Game Studios, and Microsoft Games) is an American video game publisher based in Redmond, Washington. It was established in March 2000, spun out from an internal Games Group, fo ...
on their acquisition in June 2000, in exchange for receiving the rights to Bungie's ''Myth (series), Myth'' and ''Oni (video game), Oni'' Intellectual property, IPs, and the license to use the ''Halo (video game series), Halo'' engine to produce two new games. Take-Two also had a 2.3% interest in Twitch (service), Twitch, which was bought out upon the service's acquisition by Amazon (company), Amazon in 2014, receiving from the sale.


Litigation

Take-Two has used trademark dilution complaints to prevent other publishers and developers from registering trademarks comparable to Take-Two's own trademarks, such as blocking trademark registration that involve "rockstar", "bully", "2K", and the capital letter "R". The publisher filed a dispute against Hazelight Studios to block its attempt to trademark ''It Takes Two (video game), It Takes Two'', due to the similarity of its name to Take-Two's. Hazelight was forced to abandon the trademark application, making it more difficult to promote the game. Take-Two has also been active in blocking the release of Grand Theft Auto modding, mods for ''Grand Theft Auto'' games. While some of these mods had used assets from the original games and gave valid reason for Take-Two to protect its copyrights, other mods that Take-Two had targeted were made from legal reverse engineering of the game, making Take-Two's claims contentious. Take-Two has clarified that it had no issue with mods intended for single-player games that were legally made, but would take action against other types of mods.


Games published


Notes


References


External links

* {{Authority control Take-Two Interactive, 1993 establishments in New York (state) 1997 initial public offerings American companies established in 1993 Companies listed on the Nasdaq Holding companies based in New York City Holding companies established in 1993 Holding companies of the United States Publicly traded companies based in New York City Video game companies based in New York (state) Video game companies established in 1993 Video game development companies Video game publishers