is a Japanese publishing company based in Chiyoda,

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

. It is known for publishing

subculture A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...

-oriented fashion magazines aimed at teens, fashion magazines in general, as well as

guide book A guide book or travel guide is "a book of information about a place designed for the use of visitors or tourists". It will usually include information about sights, accommodation, restaurants, transportation, and activities. Maps of varying det ...

History

The company was founded on September 22, 1971 as a consulting business of local government titled and a successor of the former Takarajima Photo Chemicals Co., Ltd. that was founded in 1918. Established by some

Waseda University Waseda University (Japanese: ), abbreviated as or , is a private university, private research university in Shinjuku, Tokyo. Founded in 1882 as the Tōkyō Professional School by Ōkuma Shigenobu, the fifth Prime Minister of Japan, prime ministe ...

former revolutionary students, in May 1974 it started to publish its first magazine, ''Takarajima'', a Japanese subculture focused magazine, which was followed by ''Bessatsu Takarajima'' in March 1976. '' Kono Mystery ga Sugoi!'', a

magazine, was first published in December 1989, while fashion magazine ''Cutie'' was first published in September 1989. On April 1, 1993, its name changed to Takarajimasha. ''Smart'', ''Spring'', and ''Sweet'', all young-targeted fashion magazines, are published since October 1995, February 1996, and March 1999 respectively. Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook featuring a catalogue of new items of a brand and limited edition product of this brand.

Publications

Fashion

;Targeted to teen girls *''Cutie'' *''Spring'' *''Mini'' *''Steady'' ;Targeted to women in their 20s and 30s *''Sweet'' *''InRed'' *''Mori Girl Lesson'' 森ガール Lesson 2
Classico. March 10th, 2010. Retrieved April 29th, 2024. ;Targeted to women in their 40s *''Glow'' * ;Targeted to men *''Smart'' *''Men's Roses''

Other

Notes

References

External links

* {{Authority control 1971 establishments in Japan Book publishing companies in Tokyo Magazine publishing companies in Tokyo Publishing companies established in 1971 Chiyoda, Tokyo